10-4 Magazine June 2022

Cover Feature: By Stephanie Haas caught his eye. They had mutual friends plus relations by marriage, including their parents being friends, their dads playing softball together, and Lisa’s mom even making Chad’s baptism cake. This young lady also worked at Hardee’s so, of course, Chad had to make it a point to go through the drive-thru to get the oppor tunity to see her. Yes, that young lady was Lisa. Being bolder than Chad, through that Hardee’s drive-thru window, Lisa asked Chad to come to her parent’s house. That was in April 1999 and they have been together ever since. Prochnow Transpor t was a job where Chad learned plenty of what he would later apply as he made his way into the trucking industry. “Up nor th” is a phrase used by many to describe the nor thern par ts of states, including Wisconsin. Growing up in Wisconsin, I knew that when you headed up nor th, you knew you’ve reached your destination by the scenery and the feeling you got. My most recent trip was to visit Chad and Lisa Berry of Berry Trucking LLC in Medford, WI to photograph their Peterbilt 389. Spending time in their area with them and taking pictures of their truck, along with all the amazing scenery, it was all Nor thwoods nice! Chad and Lisa Berry are an inspiring couple, giving hope to those around them of what a solid couple is, built on love, respect, and teamwork. Normally, ar ticles are about the driver of a truck, but this couple together is a powerhouse of knowledge, with a love of trucks and a dynamic that cannot be overlooked. These two individuals don’t have a trucking background but built what they have together, navigating their way through the ups and downs, to where they are today. Even though they are several years apar t, with Chad (42) being the elder of the two, they both grew up in Medford, WI. At 15, in 1995, Chad star ted working for Bauer Trucking out of Medford in the wash bay. He never had a thought of making a career in trucking, but as most might say, everything happens for a reason. After some time, the wash bay became overstaffed, so the owner asked if Chad wanted to get into repairs, bodywork, and paint. He took that oppor tunity and the first truck he painted was a Volvo. He learned a lot at this company. In 1997, he went to work for Prochnow Transpor t painting frames, changing tires, servicing trailers, and doing oil changes. At 18, Chad felt the need to get his CDL and, unbeknownst to him, it would definitely come in handy. This was the same year he attended his first truck show as a spectator at the Waupun Truck-N-Show. Coincidentally, Lisa (39) grew up across the road from a logging company that also moved equipment. The owners were, in essence, Lisa’s second set of parents, and they treated her like their daughter, considering they had three sons. They also had a deer farm which she helped with star ting in sixth grade, transitioning to helping them with paperwork for the logging company. She obtained some great insight on the trucking industry from there and learned a lot. Over the years, Chad was a little on the shy side, but there was one pretty young lady that 10 10-4 Magazine / June 2022 NORTHWOODS NICE