10-4 Magazine June 2022

10-4 Magazine / June 2022 13 deck plate. Lisa took care of the install of the headliner and door pieces, 379 headlights, and custom Peterbilt color-matched logos from Roadsknz. The chassis was repainted in-house, they shaved the frame to hide all the frame bolts, and the rear of the frame was frenched-in (all enclosed to look like one piece). Rockwood switch covers and billet pieces were installed inside, along with a Forever Sharp custom steering wheel and Sears mid-back seats. This truck spor ts plenty of 12 Ga. Customs accessories including the mirror brackets, a 20-inch bumper, cab and sleeper drop panels, 379 grill surround, strapless breather kit, and hidden hood latches. The truck was completed a week prior to its unveiling at this year’s 24th Annual 75 Chrome Shop Truck Show in Wildwood, FL back in April. The truck also ran its first load on the way to Wildwood and is continuing on as a work truck. You can see the entire build process on their “Berry Trucking” YouTube channel. Shoutouts go to Chad and Lisa’s dads, Rick and Bruce, as well as Kevin Metzger, for the extra sets of hands during the build process. Also, to Brian Bourke and Tommy Fitzgerald, who are not only great people, but also folks who know what their customers want in a truck. Thank you to Nick Kimball at AMCAN Truck Par ts in Pewaukee, WI for all the help with par ts and accessories and, of course, to their drivers, who kept the company rolling during the entire build process. Chad has a slogan that people may or may not have seen before. The saying is “Going Every Mile In Style” – something Chad and Lisa have lived by regarding the trucks they have owned and built. Chad said, “You have to have nice equipment and look good going down the road.” When I asked Chad what it meant to take pride in his truck, he simply said, “It means everything.” Chad is very proud of the Berry name on the sides of his trucks, which represents what he and Lisa have built with hard work, the pride they take in everything they do, and the knowledge that their customers like to see great equipment loading and unloading at their facilities. Today, Chad and Lisa are residing at their new proper ty on a beautiful spread of land which provides plenty of room for their spacious shop and office, and their lovely home. They currently own four trucks and dispatch five other owner operators that haul to the southwest, west, and nor theast. Having refrigerated trailers and being from Wisconsin, they haul a lot of cheese, but also frozen food and produce. Currently, all the trucks have to be work trucks, and with newer trucks and equipment, it continues to keep the maintenance down. Chad and Lisa never want to be a big company. Their simple goal is to have a family-based operation that provides a comfor table life for them and their drivers. Special thanks from Chad and Lisa to their parents, Rick and Debbie Berry and Bruce and Joyce Gebauer, for raising them right, as well as their love, guidance, and suppor t. To Evan Steger of Evan’s Detailing & Polishing for not only his polishing skills, but for teaching Chad how to polish, as well. To their close circle of friends including Mike Grim, Kenny Kreier, Wayne Schmeiser, and Kevin Metzger. These are great friends who are always there for them, and also give Chad the peace of mind when he is on the road that if Lisa needs help, they will be there. I wanted to get a little more insight on Chad and Lisa from each other’s perspective. Chad said Lisa was a very impor tant par t of this build and every build, including putting up with his BS. Marrying Lisa came with the best in-laws a guy could ask for and caregivers to their fur babies (two dogs, Josie and Buster) when they are out of town. Lisa is the smar t one with the money, and without her doing the bookkeeping, they wouldn’t have what they have. Lisa is Chad’s everything, and he is not only very proud of her, but appreciates her, as well. She is what he looks forward to coming home to, but every time he comes home, it becomes harder and harder to leave her and their home they built together. When the company first star ted, paperwork was done every Sunday night, and that was back when they were only running 1-2 trucks, which wasn’t much of a life when there was no downtime. Chad said Lisa was almost too smar t for college because whatever she does, she not only learns fast, but she excels at it. She is an ace with computers, and knows motors in semis admittedly better than Chad does. When he is out on the road, he doesn’t worry about repairs, because she can drive and fix things herself. Laughing at Chad is one of Lisa’s favorite things, but he is also her favorite person. Being a very grounded person and an extremely