“FOR TODAY’S TRUCKER” MAY 2025 ® Magazine SINCE 1993! BIG SHOES TO FILL WHO’S WHO IN 10-4 MAGAZINE: GET TO KNOW MARK HARTER LOUISVILLE SHOW MADE MORE BOLD MOVES THIS YEAR Young Ethan Rico of Orland, CA...
2 10-4 Magazine / May 2025
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18 32 10 ® 27 FUN: Truckertoon 23 • WordSearch 45 • Crossword 65 • Red’s Rides 67 • NumberSearch 71 • Words To Live By 76 MAY 2025 CONTENTS VOLUME 32 ISSUE 9 COVER FEATURE Young Ethan Rico had Some Big Shoes to Fill ............... 10 PERFORMANCE ZONE Paying Attention to Even the Smallest Things ................ 15 TRUCK SHOW REPORT More Big Moves Made at MATS in Louisville, KY ............ 18 WHO’S WHO IN 10-4 Get to Know Our “Truckapedia” Mark Harter .................. 25 CLINT’S CREATIONS “Times They Are A-Changin” for Beau Hillius ................. 27 HEALTH & HAPPINESS How to Deal with the Difficult People in Your Life ............ 29 SPECIAL FEATURE Charlie Bollinger’s Old Truck with New Tricks ................. 32 THE VETERAN’S VIEW Embracing the Future: Chance Choice Change ............. 48 MADE IN AMERICA Smoothing Out the Ride with Balance Masters .............. 54 THE BOOKWORM SEZ... The Untold History of Women on Wall Street .................. 57 WAYNE’S WORLD Republicans Look to Kill the CARB Regulations ............. 59 OUT OF THE ARCHIVES Another Gem from Bette Garber’s Collection ................. 61 TRUCKAPEDIA The Real Stars of Chip Ganassi Racing .......................... 62 TRUCKER TALK These Binders are the Future of Load Securement ........ 68 POETRY IN MOTION Trevor Daydreams a Bit About His Life Choices ............. 73
8 10-4 Magazine / May 2025 We at 10-4 Magazine® love to hear from our readers. If you have any comments, suggestions, gripes, questions, or just some information you would like to pass on to other readers (truckers just like you)... VISIT US ON OUR WEBSITE: www.tenfourmagazine.com FOLLOW US ON SOCIAL MEDIA: Search for Ten Four Magazine SEND US AN E-MAIL: 10-4@tenfourmagazine.com WRITE US AT: 10-4 Magazine Post Office Box 639 Dunlap, CA 93621 CALL US ON THE PHONE: (559) 338-2703 10-4 MAGAZINE IS: Daniel J. Linss - OWNER/EDITOR-IN-CHIEF/MARKETING Jean Osugi - OWNER/TRUCK SHOW SUPPORT/HR Tim Sieben - OWNER/TFK MANAGER/SHOW SUPPORT Shannon Linss - OFFICE MANAGER &DISTRIBUTION Eric Hill - PRINT SALES MANAGER/SHOW SUPPORT John Testa - SALES &DIGITAL CONTENT MANAGER Stephanie Haas - PRODUCTION ASSISTANT Parker Linss - PRODUCTION ASSISTANT/SHOW SUPPORT John Hambro -WEBSITE MANAGER Vic Vasselin - MONTHLY “TRUCKERTOON” ARTIST Mark McClain - CUSTOM CROSSWORD CREATOR Ron Kelsey - PRINT &DIGITAL SALES/AZDISTRIBUTION Jonathan Townsel - CENTRAL CALIFORNIA DISTRIBUTION Hugo Ruano - L.A. & L.B. HARBOR DISTRIBUTION Teresa Franco - LOS ANGELES COUNTY DISTRIBUTION Derek Bennett - HIGH DESERT DISTRIBUTION Julio “Junior” Tapia - INLAND EMPIRE DISTRIBUTION Terry Coombs - OR, WA & IDAHO DISTRIBUTION CONTRIBUTING WRITERS, EDITORS &PHOTOGRAPHERS: Wayne Schooling • Eric Hill • John & Kim Jaikes Bruce Mallinson• Stephanie Haas • Clint Moore Trevor Hardwick • Dennis Mitchell • Colin Kund Mark Harter • Duncan Putman • Frank Strohmyer Mike Bradford • K.M. Stanfield • Miss Flatbed Red Terence Hannigan• Kasey Aslinger • Troy Miller Bryan Welsh • Terri “Bookworm” Schlichenmeyer WEBSITE: MEDIA: Magazine PHONE:
Cover Feature: By Daniel J. Linss he’s ever wanted to do. Two years after Ethan was born, his sister Marisa was born, and then in 2008, Jisiy and Mandy finally got married. A few years later, Ethan’s youngest sister Alycia “Aly” (now 8 years old) was born. After growing the company to its current size, Jisiy’s business partner Doug was killed in a motorcycle accident in 2010. Jisiy continued on without him, keeping things going, and some of the trucks in the current fleet still have a sticker on the back window honoring Doug’s memory. While Ethan was still in high school, he started his own business, Rico’s Polishing, and kept very busy washing, cleaning and polishing, both cars and trucks, over the next few years. The thought of losing a parent is heart wrenching, and even more so when you are too young to take care of yourself. But, at just 19 years old, Ethan Rico of Orland, CA had to deal with that exact scenario. His father was his mentor, teacher, and trucking hero, and even though he had just begun his trucking career in the family business, Ethan followed the advice of his father, who told him, “Keep everything going” – and that is what he has done. Stepping into some big shoes to fill, at 19 years old, he took over the family trucking operation, which included ten trucks and more than 25 sets of double hopper trailers, along with another eight sets of double tanker trailers and a lowbed. And two years later, the company is flourishing under young Ethan’s direction and leadership. Located 100 miles north of Sacramento, CA, Orland, which was incorporated in 1909, is the most populous and fastest growing city in Glenn County. A member of Bee City USA, Orland is the “Queen Bee Capital of North America” owing to its robust local and regional queen bee production as part of the county’s agricultural products, along with an extensive amount of almond and walnut orchards (the honeybees are an important part of the pollination process for these nut tree orchards, as well). Orland is home of the Honeybee Discovery Center museum, has a “Hive” district, bee statues, and annual events that include the Queen Bee Festival in June and OktoBEEfest in October. This agricultural area at the northern end of California’s Central Valley was where Ethan’s father, Jisiy Rico, was born and raised, and the perfect place to start a trucking company focused on hauling the local ag products and all the necessary equipment needed to harvest and process those products – namely almonds and walnuts. Starting his company, J. Rico Trucking, in 2000 with the purchase of a brand-new Ford Sterling truck and some trailers, Jisiy started with nothing and built up from there. The following year, he partnered up with a friend named Doug Canadas, and the two went on to build a very successful operation in Orland. Having met his future wife Mandy in 1998, the couple moved a few miles north to Corning shortly after the trucking company was formed. A few years later, in 2003, Ethan was born, and from day one, he wanted to be at the yard, in the shop, or in a truck with his dad – trucking is all 10 10-4 Magazine / May 2025 BIG SHOES TO FILL
Known as “Rico” by most these days, Ethan couldn’t wait to turn 18, and once he did, he went and got his learner’s permit to drive trucks. After that, he attended a truck driving school for four weeks, and out of the nine future drivers in his class, he was the only one to pass all his exams on the first try. Once Ethan got his CDL, it was game on! His dad went with him in the truck for a few weeks, but once the harvest began that year (August 2022) he was on his own – and he loved it. Working hard through that harvest with his dad, Ethan had no idea that would be the only harvest he would ever work with him. Later that year (2022), Jisiy started not feeling well, but being stubborn like so many of us, he did not immediately go in to get checked until the pain was too much to bear. Working alongside his dad through it all, Ethan had no idea his father was not feeling well. Early in 2023, he was diagnosed with stage 4 pancreatic cancer, and even though they tried to treat him, it was too late. He passed away just six months after being diagnosed on July 22, 2023. This was a devasting time for Ethan and his family, but with harvest time just around the corner, Ethan did not get to grieve for long. With help from their longtime crew of seasonal and full-time drivers, Ethan jumped in a truck just a couple weeks after his dad passed away and got to work, following his father’s advice, to keep everything going. He was just 19 years old at the time, but he stepped up and filled his father’s shoes best he could. Thankfully, while growing up, Ethan got to know many of the ranchers they haul for, so many of them trusted that he could get the job done that year – and he did! And two years later, he is still getting it done. Having spent some time with this young man, I have to say, I was very impressed with his level of maturity, his hardworking spirit, and his professionalism. At only 21 years old, he is at the helm of a fairly large trucking operation that includes a very busy four-month stretch during harvest (August through November), a few months of intense truck and trailer maintenance, 10-4 Magazine / May 2025 11
12 10-4 Magazine / May 2025 a season for hauling liquid fertilizer (March through June), more maintenance and cleaning, and hauling all sorts of farm equipment, as well. With three full-time drivers all year, the company does not hire subhaulers during harvest – they completely use seasonal workers to fill all the spots during harvest and have a terrific crew of drivers that come back each year. Handling all facets of hauling for the local ranchers, the hopper trailers are used to haul the raw product right out of the orchards to be stockpiled at or near the processing plant. The nuts are literally “shaken” off the trees by shaker machines, and then the ground is “swept” and the fallen nuts are put into narrow piles down the center of each row in the orchard. Then, a harvesting machine runs down each row and picks up the nuts and then transports them to the trucks. After the initial processing, the nuts go in plastic bags and then into large wood bins, transported on flatbed trailers, to their final processing destination. Most of J. Rico Trucking’s trailers are sets of double hoppers, pulled by 2-axle tractors, along with some double flatbeds for hauling the wood boxes (like on the cover and centerfold). They also have several sets of double tankers (and one 40’ tanker) for hauling liquid fertilizer. Running into tight spaces and out into orchards, the doubles are much easier to pull. Of their ten trucks, one is an old Ford Sterling (Jisiy’s first truck), there are also (3) Freightliner Cascadias, (4) Freightliner Coronados, and (2) Peterbilts, a 389 and the 579 pictured here. All of the trucks are 2-axle units except the Peterbilt 579, which is mostly used to pull a 48’ Trail King lowbed trailer, hauling various farm equipment. For these pictures here, we hooked it to the double flats, loaded with almond boxes, because it looked cool, but this is not typically what this truck pulls (however, it can be used at any time during harvest when an extra truck is needed). The Peterbilt 579, along with one of the Freightliner Coronados (#26), was Ethan’s dad’s personal trucks, so nobody else has driven them much, except for Ethan and his dad. And every day Ethan gets in one of them to drive, the first thing he thinks about is his dad. All the trucks are a maroon color and white, but no two are exactly the same. The 2016 Peterbilt 579 (#33) is kind of special, so it got more done to it. Purchased used in 2020, the truck was all white with bright red fenders and bone stock. The Electric Red Pearl color, which got some extra metallic flake to make it pop, was sprayed by their friend who paints all the company trucks. The truck also got a new front bumper, Hogebuilt stainless half fenders on custom brackets made by Stuart at NorCal Customs, the front end was bagged, a new visor, additional cab lights, and extensive underglow lighting. The mirrors brackets came powder coated black, so Ethan grinded all the black off and then polished the arms, also adding chrome covers to the back of the mirrors. Powered by a stock 450-hp PACCAR engine, nothing has been done under the hood or inside the cab. This is an everyday work truck at its heart, and Ethan has neither the time nor money to spend going crazy fixing up one of the trucks. He does his best to keep it polished and clean, and the Rico fleet is known to be “a shiny fleet” while out on the road. Hooked to a set of double flatbeds, these trailers are painted to match and feature penny lights down each side, along with a few special added touches, like a stainless plate on the back and polished boxes underneath. Stuart at NorCal Customs and Ethan’s dad were pretty close, and most of the Rico Trucking trucks have had something done to them at Stuart’s shop nearby. Many of the Freightliners have custom rear light bars, painted deck plates, extra lights, painted visors, dual 6” stacks, Hogebuilt stainless fenders, painted cab and cowl panels, and more. The hoppers are all made by PT Welding out of Woodland, CA and feature matching painted frames (maroon) and bodies (white), matching maroon tarps, polished wheels and extra lights. Running California’s Central Valley, none of the Rico trucks go very far – the 579 Peterbilt probably runs the farthest, covering a 300-mile area south from Selma, CA north to Red Bluff, CA. But even at that, the 579 Peterbilt currently only has about 375,000 miles on it. The other Peterbilt, the 389, was recently purchased used as a 3-axle tractor and was then cut down to a 2-axle. This all white 2012 truck was completely re-powered with a compliant engine (with both DPF and DEF) and also got a custom rear light bar, extra lights, new pipes, a new bumper, a bowtie visor, and more. Maintaining the current size of the fleet, Ethan plans to stay the course. Comfortable with the size of the company for now, Ethan is accomplishing what his dad told him to do – “Life goes on, so don’t stop. Take care of the family, because it has to be done.” Ethan’s mom and older sister run the office, which is located in Corning, and both are doing pretty well, even though some days are tougher than others (for Ethan, too). It is especially hard when a memory pops up on social media or a photo on their phone is seen, reminding them that Jisiy is gone, and how much they miss him. In addition to all the work trucks mentioned, Rico has a few “fun” vehicles, too, including his
own pickup truck, which is a lifted 2021 Chevy Silverado with 26x16 wheels and 37” tires, painted maroon like the big trucks, with Amp Research automatic steps and extensive bright white underglow lighting, which he called “rock” lights. He also has a bagged 1966 Chevrolet Chevelle with a 383 stroker engine, and a 1971 Chevrolet C10 pickup, that used to be his dad’s, that is also lifted and fitted with King shocks, converted to 4-wheel drive, and features a 5.3L V8 Chevy LS engine under the hood. When “Rico” isn’t driving, dispatching, or servicing trucks, he still does all the polishing on the company trucks. He also enjoys spending time with his girlfriend of three years, Janeira, and is glad she got to meet his dad before he passed. Janeira is currently a student at Chico State University, studying to become a teacher. Once she is finished with school and established in her career, they will discuss marriage, kids, and buying a house of their own. They still own and run (during harvest) the original truck Ethan’s dad bought – the 2000 Ford Sterling (#7) – but that old truck has most definitely seen better days. I asked Rico why his dad called it truck #7, since it was one of his first trucks, but he did not know why. One thing is for sure, she’s a little rough these days! But Ethan says that truck, fitted with a small CAT engine, runs better than any of the other trucks in their fleet. They also have an old Freightliner cabover at the house, and Rico plans to rebuild it at some 10-4 Magazine / May 2025 13 point for shows, parades, and other fun events. We can’t wait to see that one finished! Driving around with Rico and looking for some good photo shoot locations, out in an almond orchard seemed to be the most fitting setting, and we found a few good spots nearby. But then he mentioned a street in the next town over (Hamilton) that is lined with palm trees and is pretty famous – he said that many people go there to take pictures of all sorts of vehicles and such (graduation and family pictures, too). I’ve seen a few palm tree lined streets in my time, but this was the best one ever. The street was narrow, mostly unused (so no traffic), probably two miles long, and along with the tall trees were shorter palm “bushes” closer to the ground. This combination of tall and short trees made for a perfect backdrop. At just 21 years old, young Ethan Rico has a lot of working and living left to do, but he won’t be taking any of it for granted. Losing his father at such an early age (he was only 46 when he died), Ethan realizes that life is precious, and it can be short, too. But this mature young man really has his head screwed on straight, and I have no doubt that he will continue filling his father’s big shoes, until the day he decides that those are his shoes, too. And when that day arrives, life will come full circle, and he will start thinking about this company as his own and start making decisions based on what he wants and his future – and that will be a good day! n
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10-4 Magazine / May 2025 15 The Performance Zone: By Bruce Mallinson Every once in a while something unusual rolls into the shop, and today was one of those days. On April 4th, one of our mechanics walked into my office and said, “You’re going to want to hear this one.” The truck? A car hauler. The problem? A small air leveling valve. The damage? Nearly $13,000! Here’s what went down. While hauling over the road, the driver had a malfunction in the air leveling valve located at the rear of the truck. At first glance, this might seem like a minor issue, but that single component failure set off a catastrophic chain of events. The valve’s failure caused the rear suspension to drop while the truck was in motion. This drop changed the driveline angle. Instead of transferring power smoothly to the rears, the driveline began forcefully pushing into the transmission. This pressure didn’t just stop there. The force continued through the entire drivetrain – the transmission was pushed forward into the clutch, the clutch then jammed into the clutch fork and pressed into the flywheel and pilot bearing, as well. Each part along the way took damage, and as any experienced driver or mechanic knows, when the driveline starts applying force where it shouldn’t, you don’t just replace one component – you replace a whole series of them. But the story doesn’t end there. When our team removed the transmission to assess the damage, they found something even more alarming: the transmission cooler had also failed and it was leaking coolant into the transmission oil. If you’ve ever seen oil contaminated with coolant you know the damage it can do. In this case, it was bad enough to destroy the transmission bearings and damage the gears. The result? Sparkly oil – that dreaded glitter that tells you the internal components have been ground to dust. So, what ended up having to be replaced? The transmission, the transmission cooler, the clutch, the clutch fork, the flywheel housing PAY ATTENTION TO EVEN THE SMALLEST THINGS! bearings for the fork, the flywheel and the pilot bearing – it was a complete overhaul. While the customer could have opted for a cheaper rebuild, he decided to replace everything with brand-new parts. At that level of damage, he wanted a clean slate and peace of mind. So, what can we learn from this cautionary tale? First and foremost – never underestimate a small part. Something as simple as a leveling valve can lead to thousands of dollars in damage when it fails at the wrong time. Second – preventative maintenance matters. We know truckers are busy. The job is demanding, and downtime means lost income. But five minutes of inspection before a trip can be the difference between a profitable load and a $13,000 shop bill. Always check your suspension – watch for air leaks and listen for unfamiliar noises. If something feels off, trust your instincts. A part that looks “good enough” might not be. It could be the one thing standing between you and a long, expensive detour. We are not saying that you can prevent every breakdown. Sometimes, things can go sideways no matter how careful you are. Trucking is tough, and fluke incidents happen. But if there’s even a small chance that a pre-trip or regular maintenance can prevent a disaster like this, it’s worth every second. Whether you’re running local or cross-country, hauling cars or freight, let this be a reminder – stay sharp, stay ahead of issues, and take nothing for granted. Because when one small part fails, it can take a whole drivetrain with it! Thanks to my sharp Marketing Manager Jordan Greathouse for providing this month’s informative article. My guys are the best, and they really care about helping you get down the road safely. If you have questions or concerns about your truck, stop by our shop in Saxonburg, PA or call us at (724) 360-4080. To see all our available parts and services, visit www.pittsburghpower.com anytime. n
16 10-4 Magazine / May 2025 909-990-5425 18651 Valley Blvd, Unit B Bloomington, CA 92316 Bumpers, Fenders, Grills, Lights, Stacks & More. WE INSTALL WHAT WE SELL TOY’S TRUCKS TRUCKS TOY S TRUCKS 4 Grand General
Truck Show Report: By Daniel J. Linss For the 53rd year, the Mid-America Trucking Show (MATS) once again kicked off the truck show season – and this year like the last – the show made some moves. After moving the trucks from the back lot to the front last year and reintroducing the Big Rig Build-Off, show producers made another bold move this year when they took all the vendors that were in the somewhat isolated West Wing and moved them into the South Hall, effectively bringing everyone together. And although it sounds like a good thing, and it probably was, it also brought some new challenges – especially for us at 10-4 Magazine. Arriving in Kentucky on Tuesday, most of our travel day went pretty smoothly until we arrived at SDF airport in Louisville. Our flight came in a little late, so by the time we arrived, there were no rental cars – none! Even though we had made our reservation two months prior, since we came in an hour or two late, they gave our van away. People were literally sitting there waiting for cars to be returned so they could get them. Never mind what you reserved, you took what you got, and were happy you got anything. We ended up with a small SUV and had to rent a second car to make up for it the next day! Thanks to the guys at HD Shocks for keeping us company at the airport while we waited for a car (they were waiting, too). Setting up our booth on Wednesday and then walking around and talking to folks, this is my favorite day – the vibe is chill, and it sometimes is the only time you get to talk with people you might only see a few times a year. That night, the judging for the light show happens, and a few of us at 10-4 always volunteer to help take pictures for the MATS show program and awards ceremony slide show. It was a little cold, but I love taking night shots, so it was fun. Thursday morning came fast, and it was time to start working. Show hours that day were 10:00 AM to 6:00 PM, so it was a long day – but boy did it go fast. I spent most of this day in the booth or walking around inside the show. With over 850 exhibitors, stretched out over 1 million square feet of space, there was a lot to see and do. There were also many educational seminars, receptions, and an opening breakfast. After the show closed for the day, we headed out for a quick dinner, then back to the show lot for more light shots, as this was the night of the official light show. As mentioned in the beginning, the floor plan was changed this year, and it definitely had an impact on the flow of the show. Our booth has been located in the same corner of the North Wing for about ten years, and we have always loved it. It’s near a back door that a lot of people use, it was situated between the South Hall and the West Wing, and it was not too far from the show trucks outside. However, after moving the show trucks to a lot in front of the show last year and now this year switching up the floor plan, we ended up in no-man’s land. As much as we don’t want to move our booth, we are going to be forced to next year. Walking around the new layout, it was kind of weird, but good. The South Hall was very busy, and almost full. Checking out all the old iron at the far end of the room, we also were able to visit with a few of our advertisers, including Matt and his wife at Sticker Guard, our friends at CRUMS Leasing, Lyndel Martin of Linny Lights, and the folks at Dirks Classic Truck. We also got to see Valley Chrome, WTI, Lifetime Nut Covers, Grand General, National Truck Parts, Dynaflex, Time 2 Shine, Steering Creations, I-29 Custom Truck Parts, Zephyr, 4 State Trucks, Dickerson Custom Trucks, BullSnot and Pittsburgh Power. One booth inside had a Scania cabover truck, which is very popular in other parts of the world, hoping to start selling them here in the States, and Lifetime had a cool hot rod KW in their booth (white with red stripes) that had a powerful gas engine and a digital dash. Another standout thing at this year’s show was the amount of custom Peterbilt 589s parked both inside and outside. Being the flagship Peterbilt truck now – whether you love them or 18 10-4 Magazine / May 2025 MATS MAKES MOVES
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20 10-4 Magazine / May 2025 hate them – they are here, and people and companies are quickly coming up with parts to make them cooler. Some of the bigger companies that had custom 589s in their booth included Trux, Iowa Customs, RoadWorks, and Jade/Shift Products (this green beauty was one of our favorites on the show floor). Outside, there were several, as well, including a blue fuel hauler from Willis, a custom rose-colored 589 built by AMCAN, and many more. Folks are figuring out pretty quickly that it doesn’t take much to make these new trucks look a lot better. And speaking of the trucks, I got out there on Friday and couldn’t believe the level of craftsmanship on the 150 rigs competing in the PKY Truck Beauty Championships – definitely the best of the best! A few of the standouts for me included Kevin Voigt’s black and white 1998 Freightliner FLB cabover, Chad Ellison’s blue and black 2023 Peterbilt 389 with a matching painted 2026 Wilson livestock trailer, and John Dunnigan’s yellow and white “Afternoon Delight” 1985 Peterbilt 359 (which was awesome). Some other popular trucks were Brandon Smith’s gray and light blue Peterbilt 389, Brant Arnold’s brown 1970 Peterbilt 358 (which won the coveted People’s Choice award), and our past cover trucker Eric Gibbons of EMH and his gray and green 2024 Peterbilt 389, fitted with a cool reproduction Doonan roof cap on the sleeper, which Eric has been developing and will soon offer to the public. At one point, a few months before the show, there was a large contingency of California trucks slated to come out to MATS. We were so excited to finally have some west coast representation at the most prestigious truck beauty show in the world, but sadly, most ended up canceling. I was hoping they could all be parked together and be in “California Corner” or something, but circumstances for many prevented that from happening. We were bummed, but a few Cali trucks were there, including Cole Barbieri and Tommy Stine of North Coast Wine (they both won a ton of awards), along with our past cover trucker Bruce Campbell in his green and cream Peterbilt 389 dump truck. Last year he brought his transfer setup, but this year he pulled a matching pup trailer out, just to be different. Of course, the trucks outside getting the most attention were the three classy entrants in the Big Rig Build-Off. There was supposed to be five, but two did not finish their builds (Jordan Henderson of JSH Towing and our old friend Randy Manning). The three that did finish and were there competing included Brian and Tom Davis (Davis Brothers), Luke Rethwisch (Rethwisch Transport), and Bill and Cody Warner (Bill Warner & Son Towing). All these competitors built old trucks – Davis Brothers and Luke Rethwisch both built 1987 Peterbilt 359s and Bill and Cody Warner built a green 1988 Peterbilt 362 cabover. Show hours on Friday were 10-6 like on Thursday, but before the show closed for the day, we caught Brittnea Barnes of Lady Lines Pinstriping in the Valley Chrome booth striping their show truck right there on the show floor. It was pretty cool, and her work is amazing (see the feature we did on her in the June 2024 edition). After the show closed for the day, there was a free concert that featured Tony Justice and Colt Ford inside Freedom Hall starting at 7:00 PM on the show grounds. Unfortunately, we already had big dinner plans, so we were not able to attend the concert. Instead, we headed over to Mark’s Feed Store, a popular local BBQ joint, with 22 of our contributors, friends, show helpers, and other members of our extended 10-4 Family for a great night of food, fun, and conversation. And with our friend and contributor Miss Flatbed Red also there with a large group of her trucking friends, we pretty much took over the entire upstairs area of the restaurant! On Saturday the show opened at 9:00 AM and the awards ceremony started at 10:00 – and it was the fastest ever (it was over at 10:50). Then, we headed outside to get some pics of the winners with their trophies, including the winner of the Big Rig Build-Off, Luke Rethwisch. This young man really outdid himself, presenting his dark gray and maroon Peterbilt 359 like the show trucks of the past – with the wheels off (displayed on rotating stands), exposing everything that was chromed, including most of the suspension, the brake drums, the drivelines, and the engine. Other winners included the maroon 1986 International 9670 hooked to a completely polished Wilson livestock trailer built by our friends at VDZ Customs, Troy Massey’s “Wild Child” Kenworth (black with red stripes), and Cole Johnson’s (STS Transit) turquoise Peterbilt 389 and Muv-All with a tractor on the back. Some other folks who received big awards were Matt Green, Edward Homfeld, and Brian Bourke. One truck that did not win any awards but was getting a lot of attention was a magenta-colored 1997 Peterbilt 379 from Canada with murals and a chromed-out engine that looked like a time capsule, inside and out, from the late 1990s. While we were outside capturing pictures of some of the winners with their trophies, Miss Flatbed Red was in our booth inside from 12:00 to 1:00 for a
10-4 Magazine / May 2025 21 meet and greet, and to take pics with her fans who stopped by. After taking our last few pics outside, with lots of help from our friend and photographer Jacob Gunderson, we headed back inside. The show ended at 4:00 PM and then we proceeded to tear our booth down and prepare the pallet that would go back to California (thanks to our friend and past cover trucker Ron Beer for hauling our stuff out and back). Once we finished our tear-down, we headed downtown to our usual post show destination, Los Aztecas Mexican Restaurant, with our entire show crew. We would like to thank Tim and April Sieben, Eric Hill, Josh, Renee and Carson Reitveld, Gerald “JT” Todd and his son Trey for helping all week in the booth and at the show. Also, thanks to our contributors Mark Harter, John and Kim Jaikes, and Stephanie Haas for spending time with us, as well. Big thanks to our digital guru John Testa for doing live remotes from the show all week, and even bigger thanks to all the sponsors who supported those efforts. The final event at MATS is the PKY Parade, which happens at dusk on Saturday night, and features the competitors taking “victory laps” around the Expo Center loop. Although bad weather had been predicted almost every day of the show, it never really transpired. Most days saw a mix of sun and some clouds, but besides a few occasional sprinkles here and there, for the most part, the weather was great – until it wasn’t. On Sunday night, at about 8:00 PM, the wind and rain finally came, and let me tell you, it really came. Then, the tornado sirens went off, prompting us to prepare the basement at our AirBNB house for a possible emergency shelter. Being from California, this was new to most of us. Everything went crazy for about an hour, and then it was done, just like that. Come Monday morning we were back on a plane headed west towards home. It was another good MATS, but I think the current state of the economy and all the instability in the trucking industry had a few negative last-minute effects on the show’s overall success. People are hurting out there, and good changes aren’t coming quickly enough. But I do think they will come – it just might take a little longer than some (me included) expected. Next year’s show is scheduled for March 26-28, 2026. For more information about it, you can visit www.truckingshow.com anytime. We will be there, but you’ll have to find us in our new booth location, wherever that ends up being. I guess it’s time for us to make a few bold moves, too! n
22 10-4 Magazine / May 2025 ANTIQUE ORIGINAL: 1st Greg Kendall, 1982 Kenworth K100; 2nd Greg Kendall, 2000 Peterbilt 379; 3rd Greg Kendall, 1987 Peterbilt 359. ANTIQUE CUSTOM BOBTAIL: 1st Kyle Weaver, 1981 KW W900A; 2nd Casey Morden, 1986 Peterbilt 359; 3rd Jonathan Dyck, 1979 Peterbilt 352. ANTIQUE CUSTOM COMBO: 1st Robbie Johnson, 1983 Kenworth W900 & 2024 MAC Conestoga. BEST ANTIQUE ENGINE: Kyle Weaver, 1981 Kenworth W900A. BEST ANTIQUE PAINT: Greg Kendall, 1982 Kenworth K100. BEST ANTIQUE INTERIOR: Greg Kendall, 2000 Peterbilt 379. NEW TRUCK BOBTAIL: 1st Brian Harney, 2024 Peterbilt 389X; 2nd Brandon Smith, 2024 Peterbilt 389; 3rd Nick Kimball, 2025 Peterbilt 589. NEW TRUCK COMBO: 1st Brian Kuhnle, 2024 Kenworth W900 & 2025 MAC Gas Tanker. FIRST SHOW BOBTAIL: 1st Gregory Alberalla, 2023 Pete 389; 2nd Dave Koliha, 2018 Peterbilt 389; 3rd Connor Moran, 2022 Peterbilt 389. FIRST SHOW COMBO: 1st Dekontee Durrette, 2022 Peterbilt 389 & 2023 Great Dane; 2nd Michael Ligas, 2015 Freightliner Argosy & 2025 Trailstar Dump; 3rd Steve Sitts, 2025 Peterbilt 589 & 2025 East Flatbed. WORKING TRUCK CO. OWNED: 1st Sy Kunesh Jr., 2024 Peterbilt 389 & 2014 MAC Curtain; 2nd Levi Turnage, 2005 Peterbilt 379 & 2008 Walker; 3rd Thomas Christoferson, 2011 Pete 389. WORKING TRUCK BOBTAIL LIGHTS: 1st Brian Harney, 2024 Peterbilt 389X; 2nd Tommy Stine, 2022 Peterbilt 389; 3rd Thomas Christoferson, 2011 Peterbilt 389. WORKING TRUCK COMBO LIGHTS: 1st Daniel and Phyllis Snow, 1996 Freightliner Classic & 2006 Utility; 2nd Cole Johnson, 2019 Peterbilt 389 & 2025 Muv-All; 3rd Sy Kunesh Jr., 2024 Peterbilt 389 & 2014 MAC Curtain. WORKING TRUCK ENGINE: 1st Josh Reed, 2013 Peterbilt 389; 2nd Raiko Graveran, 1995 Frtlnr. FLD; 3rd Phillip Couch, 1999 Frtlnr. Classic. WORKING TRUCK INTERIOR (AFTERMARKET SLPR): 1st Daniel and Phyllis Snow, 1996 Freightliner Classic XL & 2006 Utility. WORKING TRUCK INTERIOR (CAB ONLY): 1st Cole Johnson, 2019 Peterbilt 389 & 2025 Muv-All; 2nd Ryan Moore, 2016 Peterbilt 389 & 2025 Tremcar; 3rd Tommy Stine, 2022 Peterbilt 389. WORKING TRUCK INTERIOR (OEM SLPR): 1st Brian Pete, 2023 Peterbilt 389; 2nd Sy Kunesh Jr., 2024 Peterbilt 389 & 2014 MAC Curtain; 3rd Robert Gonzales, 2024 Peterbilt 579. WORKING TRUCK BOBTAIL PAINT: 1st Eric Gibbons, 2024 Peterbilt 389; 2nd Thomas Christoferson, 2011 Peterbilt 389; 3rd Brian Pete, 2023 Peterbilt 389. WORKING TRUCK COMBO PAINT: 1st Josh Reed, 2013 Peterbilt 389 & 2025 MAC Conestoga; 2nd Tarik Al-Amin II, 2023 Kenworth W900L & 2023 Great Dane; 3rd Cole Johnson, 2019 Peterbilt 389 & 2025 Muv-All. WORKING TRUCK BOBTAIL: 1st Tommy Stine, 2022 Peterbilt 389; 2nd Raiko Graveran, 1995 Frtlnr. FLD; 3rd Eric Gibbons, 2024 Peterbilt 389. WORKING TRUCK COMBO: 1st Cole Johnson, 2019 Pete 389 & 2025 Muv-All; 2nd Josh Reed, 2013 Pete 389 & 2025 MAC; 3rd Daniel and Phyllis Snow, 1996 FL Classic & 2006 Utility. LIMITED MILEAGE BOBTAIL: 1st Matt Green, 1965 Peterbilt 351; 2nd Kevin Voigt, 1998 Frtlnr. FLB; 3rd Ken Daughters, 2001 Peterbilt 379. BOBTAIL (NO MILES): 1st Troy Massey, 2022 Kenworth W900; 2nd Brian Bourke, 2023 Peterbilt 389; 3rd John Dunnigan, 1985 Peterbilt 359. LIMITED MI. COMBO: 1st Tyler Van Der Zwaag, 1986 Intl. 9670 & 2025 Wilson; 2nd Cole Barbieri, 2023 Pete 389 & 2014 Western; 3rd Chad Ellison, 2023 Peterbilt 389 & 2026 Wilson. LIMITED MI. BOBTAIL LIGHTS: Ken Daughters, 2001 Peterbilt 379. BOBTAIL LIGHTS (NO MILES): Edward Homfeld, 2024 Peterbilt 389. LIMITED MI. COMBO LIGHTS: Cole Barbieri, 2023 Peterbilt 389 & 2014 Western Stepdeck. LIMITED MI. BOBTAIL PAINT: Brian Bourke, 2023 Peterbilt 389. LIMITED MI. COMBO PAINT: Cole Barbieri, 2023 Peterbilt 389 & 2014 Western Stepdeck. LIMITED MILEAGE INTERIOR: Edward Homfeld, 2024 Peterbilt 389. LIMITED MILEAGE ENGINE: John Dunnigan, 1985 Peterbilt 359. BEST USE OF CHROME BOBTAIL: John Dunnigan, 1985 Peterbilt 359. BEST USE OF CHROME COMBO: Cole Barbieri, 2023 Peterbilt 389 & 2014 Western Stepdeck. TROY HUDDLESTON AWARD: Tarik Al-Amin, 1995 Freightliner FLD & 2021 Great Dane. RUNNIN’ LATE AWARD: Hugo Torres, 2001 Pete 379 & 2018 Utility. PEOPLE’S CHOICE: Brant Arnold, 1970 Peterbilt 358. BIG RIG BUILD OFF CHAMPION: Luke Rethwisch, 1987 Peterbilt 359.
10-4 Magazine / May 2025 23 Designed to safeguard IFTA stickers from harsh elements and pressure washing, the Sticker Guard ensures your compliance stickers stay protected. Who ever said compliance had to be ugly? Introducing the Sticker Guard! stickerguardshop.com or call (201) 522-9023 Easy to install and built to last with stainless steel. T R U C K E R T O O N By Vic Vasselin Other than that, how am I doing?
24 10-4 Magazine / May 2025
10-4 Magazine / May 2025 25 We all experience some level of hardship in our lives, and how we handle those times often determines how we move forward from what we have gone through. Mark Harter (49), one of our valued contributors since 2022, brings his own perspective to our beloved magazine with a passion for big rigs and capturing them through a lens. Even though he is legally blind due to a severe motorcycle accident, his lack of sight doesn’t limit his ability to photograph. As a little boy, all he wanted to be when he grew up was B.J. McKay and drive a truck. He has lived in Wisconsin, Ohio, Missouri and his current home state of Indiana, moving around because his father was an executive with Sears, Roebuck and Co. His parents were encouraging when it came to what Mark aspired to do in life and his dad even took him to truck shows, even though he didn’t really enjoy them. Out of high school, Mark owned a landscaping company and then learned to drive from a friend, then went to work at PGT. In the late 90s, at an ATHS show, he met the owner of Horseless Carriage and was offered a spot to come on board with them hauling cars which was a job he dreamed of having. He did that for several years before returning to PGT and hauling steel again. Around 2000 was when he first came across an issue of 10-4 Magazine at Little Sisters in Barstow, CA while trucking out west. Unfortunately, that previously mentioned motorcycle accident ended his driving career. After a break from the trucking industry, he returned as a photographer and photojournalist. This new horizon had him networking with even more people, and in 2021, he met our very own Daniel Linss at the Walcott Truckers Jamboree where they talked cameras. Later, Mark made his first contribution to the magazine in the June 2022 issue titled “Not A Mack!” Mark is very knowledgeable, so some started calling him a trucking encyclopedia, earning him the nickname “Truckapedia” (which became the name of his column). I asked Mark how he feels about the magazine and he said, “I love the magazine and enjoy reading the articles from everyone’s different point of view. There is a great variety within the magazine that keeps it well-rounded, with everyone sharing a common interest and passion.” Mark went on to say that it is a dream come true to be a part of the team. Having the opportunity to tell stories and to be able to share his truck photos is an amazing feeling, and he feels welcome in the 10-4 family. Along with his love of trucks and trucking, Mark is also a huge IndyCar fan, and he loves attending the Indianapolis 500. Thank you Mark for your continued contributions and bringing positive to the industry we are all so passionate about! n Who’s Who in 10-4 Magazine: By Stephanie Haas OVERCOMING CHALLENGES
26 10-4 Magazine / May 2025 FOR SALE: 2011 KENWORTH W900L 550-hp 6NZ Caterpillar 3406, 18-speed manual, 3.38 ratio, new suspension, (10) brand new Michelin tires, approx. 771K miles, stored in the garage since November 2022, $150,000. Please contact Cloe at (450) 454-6289 Ext. 0 or through email at admin@marcriendeau.com WE ARE IN BRIGHAM CITY, UT OFF I-15 AT EXIT 365 435-744-5501 WE AT TRUCK WASH, CHROME SHOP, TRUCK & TRAILER REPAIR!
Clint’s Creations: By Clint Moore amazing job coming up with some cool new parts and new pieces for the model 589 trucks. This truck features a lot of those new parts including a specially designed visor, revised and upgraded one piece mirror arms, new cowl panels, cab skirts, ramps, and a new tail box. Once they got the parts designed and fabricated so they could produce them, we picked the truck up and brought it back. Once here, Mike was given the job of dialing the rest of the truck in. Starting off with hiding the DEF tank on brackets I made, Mike added a Lincoln Chrome bumper, including “Iowegian” real sealed base glass light kits, steer axle dumps, 12 Ga. front and rear breather lights, and dummy 7” stacks using clamps my dad welded together for me (still not making them yet, but there may be something in the works). The paint shop painted the fuel tanks, added a flush deck plate with one of my V-boxes, and painted the sleeper cab pressure release vents. Cody polished the deck plate side rails and then Mike installed a set of Hill stainless lift axle fenders on Pederson brackets, four (painted) rear Shift bicycle-style fenders, and painted the rear tail box. The KC Peterbilt Service Department was kind enough to add an engine heater, as well. This month’s creation was ordered and built for our friend Beau Hillius of Hillius Trucking in Carson, ND (we did a previous feature on Beau and his brother Ben back in October of 2022). Beau was ready for an upgrade from the last truck we ordered for him. At first, he was very skeptical of a new 589, but he also knew that, like the old Bob Dylan song says, “Times They Are A-Changin.” He just wanted to trust the process. So, off we went. He was undecided on a color at first, but Beau and his girlfriend Christy decided, why change colors? He loved the color of his last 389, and the new truck was a different model, so why not just keep it the same. Once that was decided, the rest was “do the best with what you get” and the end result is what’s pictured here. The new Peterbilt 589 has a 58” flattop, an X15 Cummins with 2,050 torque, an 18-speed, and is loaded with all the goodies and a lift axle. Once the truck showed up, we were actually still working on 389s, so our friends at The Weld Shop in Leavenworth, KS (Built by Bub) asked us to take the truck to them so they could work a few of the ideas we had and design new parts for the new body style. I can tell you it wasn’t easy for them, but I think Storm and Bub did an 10-4 Magazine / May 2025 27 Wanting to change the headlights, I reached out to my friend Carl at Rockwood Products to help build me adapters to mount 379 headlights to the new 589s because they are different angles, and you don’t want to have cross-eyed headlights. Carl now has them available, along with weld-on caps, and also factory style grill bars that are flat on the back for easy installation. Please reach out to us or to him if you get the hankering to add those to your truck. At the last minute, Beau requested us to change his seats to Legacy low riders, and those of you that have been to the dealership know we stock hundreds of those on the showroom floor. I was happy to see two less sitting there. I am excited about how the truck turned out, with just a few ideas coming together, and moving forward. Beau has had the opportunity to run the truck and loves it – it’s quiet and rides and handles beautifully. Thanks to Beau for the business, patience, and being open to change. n CHANGING TIMES
28 10-4 Magazine / May 2025 CALL 818-359-2292 David's Radiator Service 1230 W. Anaheim St. Wilmington, CA 90744 Local (310) 830-4013 Fax (310) 830-6418 REPLACE YOUR PLASTIC RADIATOR WITH A MORE EFFICIENT 4-ROW COPPER & BRASS REPLACEMENT. 35% MORE COOLING - CALL FOR A FREE QUOTE! • Truck, Automotive & Industrial • Plastic Radiators • A/C SERVICE • Plastic Coated Fuel Tanks • Delivery Available • Se Habla Español Pacific Coast Hwy. Anaheim Street Figueroa St. 405 110 1-800-RADS-N-AC 1-800-7237-6-22 HOURS: Mon-Fri 8-5 & Sat 8-2 2017 BLACKSMITH, alum. end dump, spread axle, roll tarp. 2025 KENWORTH W990, 565-hp X15, 13-speed manual transmission, available now! 2025 KW W900L, 565-hp X15, 13-spd, air-ride, clean 2-axle! (4) 2025 PETE 589 DAY CAB, 565-hp X15, 13-speed manual. 2025 PETE 589 FOR TRANSFER, 565-hp X15, 13-spd, fully loaded! 2017 KW W900L, 475-hp X15, 10-speed, 62” sleeper, wet kit. (2) 2016 NAVISTAR PROSTAR, 425-hp ISX15, 10-spd, low mi. 2019 PETE 389, 565-hp X15, 295K miles, 18-speed, Superior transfer. 2019 PETE 579, 36” flattop slpr, 455-hp MX13, 12-spd auto, 150K on rebuilt motor, 450K on truck. 2016 KW T660, 510-hp Paccar, APU, 13-spd, 72” AeroCab, disc brakes.
10-4 Magazine / May 2025 29 Health & Happiness: By Dr. Terence P. Hannigan, Ph.D Difficult people may cross your path, but they can (and should)notdetermineyourdestination. Stayfocusedonyour goalsandkeepmovingforward. Ittookmeafewdecadesto conclude that I was mistaken in believing I could get along with everyone. Ieventuallymetenoughdifficultpeople(DPs)that forcedmetorevisethatrathernaivebeliefaboutmyself. Now I realize I can’t get along with every single person, but I have come up with some tips to deal with the DPs in my life. We all have DPs in our lives – people who annoy us, who always have a bone to pick, who will be quick to criticize or objecttoanideaweputforward. Whenyouthinkaboutit,you may even feel yourself getting tense or angry when recalling the last exchanges you had with the difficult people (DP) in your life. Ifthisringstrueforyou,whenyoucrosspathswithaDP, you are already in a difficult position because of this aroused defensiveness that you feel. Our work with dealing with DPs is to remain “in our heads” – logical, thoughtful, observing, and avoid going to the emotional place where we become a counterpoint in a conflict. Thisiseasiersaidthandone. Manyofusrecallsituationswhere we were pulled into matching the negativity of a DP and a conflict resulted, often with us muttering to ourselves, “I took thebait.” Weregretthatwedidn’tsidesteptheconflictbut insteadplayedrightintoit. So,Iofferthesedifferent,perhaps novel, ways of approaching the DPs in your life. For starters, who gets you going, and what is it about a DP that makes you susceptible to be angered or to reacting to them withoutmeasuredjudgmentintheencounter? Arethereways thatyourDPissimilartoyou? Maybeyouseeinthispersonan aspect of yourself that is easier to spot in the DP, yet we have a blind spot in seeing how similar we are to the difficult person. If it is an uncomfortable question to ponder, that may be a clue towhyitishardtointeractpositivelywiththeDP. Perhaps boastfulness, thoughtlessness, inconsiderateness, tardiness, not listening, disregard for your wishes or expectations is your trigger. Thisistheinterpersonalaspectoftherelationship. Another point to consider is that the DP may be hurting, ill,sleepdeprived,feelingvulnerableorfrightened. Heorshe may not have the psychological reserve to engage with you appropriately because their energy is absorbed by the difficult statetheyarein. Alloftheaboveisa“pre-gamepreparation” foraninterchangewiththeDP. Whenyouaregoingtohave an exchange with a DP, breathe deeply, remain calm and listen carefully. Ofcourse,thisisallcounterintuitive. Wearelikely to be bracing ourselves for a negative interaction, however the key is to remain respectful, and not to raise our voice. Ourworkistofindoutwhathasupsettheperson. Rather than telling them to calm down, a better approach may be to ask themwhathasmadethemangryorfrustrated. Sometimesthis question alone, when asked respectfully, may be unbalancing forthem. TheDPmaynothavebeenexpectingtobeasked aboutwhytheyareupset. Whilelisteningtotheresponse, work to acknowledge points that they make that are accurate. Responding, “I get your point,” can signal that they are being heard. Anotherhelpfulresponsecan be, “I understand why you’re upset.” This is something that virtually all humanbeingsappreciate. Butyourresponsehastobehonest. Don’t say it if you do not feel it. Keeping a distance from the person is also respectful, so thattheydon’tfeelcornered. Certainlynottouchingtheperson makesgoodcommonsensewhensomeoneisangry. Ifyouare the target of a verbal attack, it is reasonable to say to the person, “Pleasedon’ttalktomelikethat”inarespectfultone. Another option to consider is that you can say to the DP, “Hey, I would like to talk more about this, but I’ll step away and we can talk when things are more settled.” Afteradifficultencounter,giveyourselfabreak. Take some time to recharge and acknowledge that you have probably doneasbestyoucaninatoughsituation. Alsoconsiderthat difficult people are like sandpaper – they rub you the wrong way,buttheyalsopolishyoutoshinebrighter. Thesedifficult encounters are opportunities for personal growth, teaching us patience, tolerance and the power of inner strength. If your DP is a family member, you may hold the value that in spite of difficulty with a parent, sibling, partner or child, you stand by them and maintain a welcoming stance to engaging respectfullyandpositivelywiththem. Youmayormaynotshare thisvalue. Thatisyourright. Ifitisavaluethatyouhold,then the question becomes, has this message been communicated to the difficult person clearly, and to all family members? Another perspective regarding DPs is that for our many friends and acquaintances there is an optimal amount of time tospendwiththem. Sometimes,meetingwithafriendoncea monthisfine. Moreoften,anditcanbecomeburdensome,less often,andtheyaremissed. Youtakecareofyourselfandthe relationship when you manage the amount of time you spend withtheperson. Withfriendsandrelatives,itcanbeeasier to manage that amount of time by meeting up with them at a restaurantorparkorstoppingbyforaquickvisit. Sometimes this is better than hosting the person at your home, where it may behardertoendthevisit. Allthisisinthespiritofmakingthe most of time together with people that can be problematic. Generally, it is wise to be careful with using humor in encounterswithdifficultpeople. Proceedwithcaution. When conflict is brewing, sometimes a humorous comment can fall flat. Itmaybeinterpretedasbelittling,dismissiveorinsulting. TheDPmayfeelyouarenottakingthemseriously. Encounters withDPscanbechallenging. Ifyousetagoalofcompleting a conversation without initiating a negative response you can counttheinteractionasasuccessfulone. Youhavesucceeded withoutbeingpulledintotheconflict. Goodluck! n DEALING WITH DIFFICULT PEOPLE ~ Dr. Terence P. Hannigan is a licensed psychologist in New York and New Jersey. He is a semi-retired psychotherapist who works with both couples and individuals. Trained as a Counseling Psychologist, his focus is working with healthy people who want to use psychological principles to improve the quality of their lives.
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