buying out their father to take ownership of the company, but Danielle decided to take a different path, so the process was restarted, with just JR buying out his father. After a 15-year buyout plan, JR became the official owner of Lifetime Nut Covers in 2023. I asked JR about patents, and he explained that they don’t have any. Their lawyers said it wasn’t worth it and that it would just be a waste of money trying to protect their product. JR plainly stated, “Anyone can copy our products, but no one can compete.” Lifetime Nut Covers has become a common name at charity truck shows as the team is more than happy to donate for a cause. The company creates plenty of one-off custom pieces, including truck show trophies, but their main products, that include their nut covers, hub and axle covers, light bezels, billet oil cap covers, gauge covers, billet step plates, window trim, various interior accessories, billet foot pedals and so much more, can be found at chrome shops across the country, and in other countries, as well. Today, JR (who was also our our November 2010 cover trucker), his wife Chelcee (married since June 2014), and their daughters, Gracee (9), Caliee (7) and Mayzee (4), live at the farm where the Lifetime Nut Covers operation is located. JR and his family used to live on the original family farm and Dan and Julie lived where Lifetime is located, but it made sense for both families to swap places about nine years ago. The facility currently operates in seven buildings. Future plans for Lifetime Nut Covers include staying with the times, everyday changes, entertaining new ideas, and adding new machines. The new machines and ideas will open up new doors and the capability of not only doing more, but offering more, as well. JR’s sister Danielle has since returned to working at the company, utilizing her experience in graphic design. As most know, JR and Dan are known for putting together some pretty amazing Kenworth trucks that have been showcased at the Mid-America Trucking Show (MATS) in their booth, and at other shows, throughout the year, when they have a new build. Over the years, I’ve had the opportunity to photograph many of them, whether it was at a show, for a calendar, or just because. The white 1980 W900A has been around plenty and is definitely a cool 10-4 Magazine / September 2025 29
RkJQdWJsaXNoZXIy MjA1MjUy