10-4 Magazine / September 2025 31 Initially, the “show” was three trucks parked on a Sunday during an annual car show that happened during the yearly town celebration in Britt. This show kept growing every year until they took over the car show with 60 trucks! The show was originally held on the second weekend of August, but with its continued growth, and then an invite to join forces with the Draft Horse Show on Labor Day Weekend, the show moved to the Hancock County Fairgrounds. Over the next five years, it moved around to different sections of the grounds, and then in 2023 the show relocated to Heritage Park in nearby Forest City, IA, where it is now held every year on Labor Day weekend. Each year, this show presents cool trophies created by the team at Lifetime Nut Covers, who also host and produce the show. Lifetime Nut Covers has been a regular advertiser in 10-4 Magazine for around fifteen years after meeting the magnificent duo of Erik Sieben and Daniel Linss at the Guilty by Association Truck Show in Joplin, MO. Speaking with JR regarding advertising with 10-4 Magazine all these years, he stated, “We don’t have sales reps because sales have been made by word of mouth. We joined forces with 10-4 Magazine because they are an appropriate and reputable company that has been able to help promote that word of mouth.” I was able to visit the Lifetime Nut Covers location during operating hours for a tour of their facility and got to see machines cutting parts and the engraving machine working on some cool custom pieces. This was a great opportunity to learn more about the company, get an understanding of how the parts are made, and even see what their warehouse looks like. Their facility is clean and set up in a comfortable atmosphere. Not every company can say their products are truly “Made in America” but Lifetime Nut Covers can, on every level – from the parts they make to the apparel they sell. Their CNC and plastic molding injection machines are made in Indiana. They maintain all the machines they’ve had since the beginning and continue to advance by adding machines that will not only enhance productivity but bring new ideas to life. And with hundreds of available acres surrounding the facility, the business has the ability to expand, inside and out, as much as needed. Special thanks from JR to his wife Chelcee, first and foremost, for dealing with his crazy schedule, crazier hours, and providing amazing love and support, to his daughters for making him a dad and keeping him grounded, and to his father Dan and Julie, for instilling a solid work ethic, going along with some crazy build ideas, and all the support along the way. Last, but not least, to the amazing employees who show up no matter what, pick up the slack when there is truck show prep happening, and for working together as a team no matter what. JR and Chelcee have been longtime friends who I unfortunately only get to see at shows or in a chance passing. Thank you for the time in showing me around the operation, a solid explanation about how things work, pulling out a couple of the trucks to photograph and, of course, the laughter, hugs and conversation. We live in a great nation, and nowhere else will you find this level of pride and ingenuity in the products manufactured here and branded with that ever important distinction – Made in America! To see all their great products, visit www.lifetimenutcovers.com today. As always, to all the drivers out there doing the deal, truck safe. n
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