. Page 17 Desert Charities News – www.desertcharities.com • www.dcnnews.com October/November/December 2025 In its 15 years of telling the stories of local nonprofits, Desert Charities News has built the largest database of charities within the region. This allows us to stay current on the individuals who are at the forefront of these organizations – helping them grow and thrive. This section is dedicated to the women who serve the desert’s philanthropic community through their leadership, vision and benevolent spirit. Learn more about these exceptional women and what inspires the passion in their purpose. Aside from giving time and treasure to the causes that have touched their hearts, these women are also prominent driving forces in the community – using their influence to benefit others in need. Get to know the “Women in Philanthropy” who are making an impact in the Coachella Valley. Contact information for all women: www.desertcharities.com Search: Name of their company Industry Leaders and Influencers in the Nonprofit Industry Our community is home to many meaningful charities. Steve Tolin Editor–Publisher Kristin Peterson President Greg Kain Print Design Desert Charities News P.O. Box 1525, Rancho Mirage, CA 92270 (760) 346-1822 / steve@desertcharities.com © Desert Charities Publishing LLC/All Rights Reserved www.desertcharities.com www.dcnnews.com October/ November/ December 2025 Desert Cities Amanda Galindo—Page 1 Kate Anderson—Page 4 Pam Weekly—Page 6 Meri Nielsen—Page 11 Angelina Coe—Page 2 Eve Fromberg Edelstein—Page 7 Mellisa Nielsen Silverman—Page 12 Alison Elsner—Page 3 Michelle Peters—Page 8 Tracy Fitzsimmons—Page 9 DESERT CHARITIES NEWS PRESENTS in Philanthropy
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. Women in philanthropy - PAGE 1 DESERT CHARITIES NEWS AMANDA GALINDO Amanda Galindo serves as the Executive Director of the Coachella Valley Rescue Mission (CVRM), where her leadership reflects a deep commitment to compassion, community, and transformation. With over 17 years of experience in nonprofit service and outreach, Amanda’s mission has always been clear: to meet people where they are, offer dignity, and create pathways to healing and hope. Her journey with CVRM began in direct service and outreach, where she witnessed firsthand the resilience of individuals experiencing homelessness, addiction, and trauma. Today, as Executive Director, Amanda continues to lead with heart and vision ensuring that CVRM remains a place where lives are not only restored but empowered. A strong advocate for women’s programs, Amanda has been instrumental in expanding CVRM’s services for women and children, providing safe shelter, long-term recovery opportunities, and life-skills training. She believes that when you invest in women, you invest in the future of families and communities. Amanda is passionate about collaboration, often working with civic leaders, faith-based groups, and philanthropic partners to strengthen the mission’s impact valley-wide. Her leadership style is rooted in faith, guided by purpose, and driven by the belief that every life has value. “It’s not about changing people it’s about loving them through their transformation. My hope is that everyone who walks through our doors sees the love of Christ in action.” She resides in the Coachella Valley with her family and is proud to serve a community she deeply loves. Amanda Galindo, Executive Director Coachella Valley Rescue Mission 47-470 Van Buren Street Indio, CA 92201 (760) 347-3512 agalindo@cvrm.org www.cvrm.org SPOTLIGHT BROOKE BEARE BIGHORN Golf Club Director of Marketing Making A Difference Every person is gifted with the opportunity to make a difference through education and civic engagement. Attend a public outreach session or a free documentary, use the public parks, read agendas and newsletters, fill out a survey, divert your food waste, or volunteer. (Or all of those things!) When you invest in your community, you’ll be amazed at the difference you will make in yourself, those around you, and where you live. Brooke is a past President and current Vice Chair of Desert Arc. LOIS BECKMAN American Red Cross Executive Director Making A Difference Lois Beckman is the Executive Director of the American Red Cross of Riverside County. She began her Red Cross career as the Riverside County chapter’s Development Officer and became the Executive Director in 2012. Lois is passionate about making a difference in Riverside County and beyond by delivering the Red Cross mission of preventing and alleviating human suffering in the face of emergencies. Lois is proud to lead local Red Cross efforts and make a positive impact for countless Riverside County residents each year. PAM BIERI Pam Bieri Marketing & Media Relations Owner Making A Difference Certified in Nonprofit Management and Grant Writing since 2018, Pamela has had the privilege of providing grant writing services for several of the Coachella Valley’s most interesting and diverse nonprofits. Among her clients are wonderful organizations that offer opportunities for kids to build character through golf; another that provides after-school and summer programs for Palm Springs youth; and one that has long-supplied adaptive mobility equipment, social inclusion for kids with disabilities, and many other family resources. Another client has brought world-class music to the Coachella Valley for nearly 70 years. It is an honor to be part of such incredible work. LINDI BIGGI Shadow Mountain Golf Club Owner Making A Difference At 84, I can say I wouldn’t change much. Life has taught me that we don’t truly own anything—we’re tenants here, and our rent is how we leave the world for others. I’ve worn many hats: owning escrow companies, a bird store, a gift shop, and a food business. Founding Loving All Animals has been a heartfelt journey. Reviving Shadow Mountain Golf Course into a thriving community space has been a proud chapter. But above all, my love for animals is what I truly own—and gladly share—hoping others are inspired to help create a better world for them too. ROXANNA BREITIGAN The Living Desert Zoo and Gardens Chief Operating Officer Making A Difference As COO, I lead my teams by striving each day to make a positive difference for the animals, plants, and team members at The Living Desert Zoo and Gardens. I find great value in staying curious—seeking answers and solutions to the challenges we face in saving species. Being collaborative, clear, and kind helps us go even farther together. I encourage our team to create a “best day ever” experience for each guest, inspiring them to connect with nature and also make a positive difference for the deserts of the world. CYNTHIA H. BREUNIG Girl Scouts of San Gorgonio Council President & CEO Making A Difference As President and CEO of Girl Scouts San Gorgonio Council, Cynthia can trace her charitable roots to her own childhood Girl Scouts experiences. The organization’s service work with under-resourced communities opened the doors to a future serving vulnerable citizens. Under Cynthia’s leadership, GSSGC has created opportunities for girls from diverse and underserved communities. She also takes pride in GSSGC’s role as stewards of Skyland Ranch in the San Jacinto mountains. Before joining GSSGC, Cynthia served as President-CEO of Inner-City Arts in Los Angeles’ Skid Row and helped spearhead the opening of the Autry National Center.
. Women in philanthropy - PAGE 2 DESERT CHARITIES NEWS ANGELINA COE For me, making a difference means meeting people in their most vulnerable moments and walking with them toward healing, hope, and restoration. This calling has guided my work for nearly three decades, across 29 years in the nonprofit sector, 25 years in ministry, and almost 13 years as Executive Director of Shelter From The Storm, Inc. (SFTS). Throughout my career, I have been honored to serve those silenced by domestic violence, sexual assault, and homelessness, helping survivors find their voice and reclaim their strength. At SFTS, we offer not just shelter, but a comprehensive path to recovery: safety, counseling, case management, advocacy, and empowerment. Every program is rooted in dignity and compassion. I have earned a Nonprofit Management Certificate from the NPO Centric, RAP Foundation URC Extension, Class of 2025, and a Leadership Certificate from the Office on Violence Against Women (OVW), Class of 2024, which reflect my deep commitment to impactful, informed service. But more than credentials, it is my faith that fuels this journey. With God first, I continue this good work, believing that when we enter someone’s crisis with empathy, we can help change the course of their lifetime. There is no greater honor than standing beside those who have endured the unthinkable, especially when the harm has come at the hands of a partner who once vowed to love and protect them. I am committed to being a voice for the voiceless, a light in the darkness, and a champion for those who are too often overlooked. Together, we can break generational cycles and help survivors become overcomers. Angelina Coe Executive Director Shelter From The Storm, Inc. 73550 Alessandro Drive, Suite 103 Palm Desert, CA 92260 (760) 834-1832 Direct (760) 674-0400 Office Angelina@shelterfromthestorm.com www. shelterfromthestorm.com SPOTLIGHT CINDY BURRESON Children’s Discovery Museum of the Desert CEO Making A Difference Cindy became the Museum CEO during the pandemic when it had been published in the paper that CDMoD was “closing indefinitely”. Knowing what a treasure the Museum had been to her own family and to generations of families in the Desert, Cindy worked with her Board of Directors, Donors and Community to reopen the Museum a little over a year ago as a Certified Autism Center, with a brand-new Main Gallery and expanded programming. More than 85,000 guests visit the Museum each year to share in the joy of learning and family interaction. JOAN BUSICK Girlfriend Factor Founder & CEO Making A Difference The Girlfriend Factor was launched just under 20 years ago, and I could not be more proud of the impact we have made on our local community. Built upon the premise that education is the key to self-sufficiency, and that women can accomplish anything they set their minds to when they have the support of their girlfriends, GFF provides renewable educational grants and emotional support to local adult women so they may improve their lives and the lives of their families. For GFF, it’s all about local funds for local women. PATRICIA CARRILLO Alianza Coachella Valley Director of Development & External Relations Making A Difference Patricia was born and raised in the Coachella Valley. Patricia has 13+ years of experience in local and global community service/ non-profit work. She is an avid public speaker, philanthropist, restorative justice practitioner and mental health advocate. She strives to make a sustainable and positive impact in her community and feels honored to be with Alianza and a board member for Angel View and AFP CA, Desert Communities Chapter. Through her work Patricia has been able to leverage and bring in millions of dollars to support policy change, budget advocacy and direct service efforts. ANDREA CARTER Andrea Carter & Associates President/CEO Making A Difference Blending charity involvement while providing marketing services to her clients has brought an extraordinary balance to Andrea Carter’s life. As PR director and board member for the Patrick Warburton Celebrity Golf Tournament, Andrea has helped raise more than $38 million for St. Jude Children’s Research Hospital. She is a past president for both Palm Springs Women in Film & Television and Shelter From the Storm’s auxiliary. She’s served on the boards of Desert Arc and Women Leaders Forum, and is currently a board member for Girlfriend Factor. Her nonprofit clients include Boys & Girls Club of Palm Springs and Variety Children’s Charity of the Desert. NORMA CASTANEDA HR Advantage, LLC Founder Making A Difference Norma has long prioritized expanding educational and professional opportunities in the community. In her early career at Bighorn, she launched the Bighorn Golf Club Charities Scholarship Program and supported fundraising efforts for College of the Desert’s Veterans Resource Center. A dedicated COD Foundation Board member, she is passionate about empowering others to succeed. As COO of Fidelis Health Group and Founder of HR Advantage, Norma also champions healthcare access. She serves on the Eisenhower Foundation Board of Governors and Eisenhower Health Foundation’s Latinos in Philanthropy program. CLAUDIA CASTORENA Galilee Center CFO/Cofounder Making A Difference Since 2010, the Galilee Center has significantly improved the lives of hundreds of low-income residents in East Coachella Valley by providing essential services. We have supported many families in their efforts to improve their quality of life. Our new 6,000 sq. ft. shelter expansion, scheduled for completion in November, will double our capacity for overnight stays, allowing us to serve even more individuals in need. Among our many services, we offer free weekly food baskets, senior support services, rent assistance, and more. Last year alone, we distributed 11,455 food baskets to families facing food insecurity and provided diapers and formula to 4,339 families. I am honored to contribute to our community through the vital work at the Galilee Center.
. Women in philanthropy - PAGE 3 DESERT CHARITIES NEWS SPOTLIGHT ANGELINA COE Shelter From the Storm Executive Director Making A Difference With 29 years in the nonprofit sector, nearly 13 years at Shelter From The Storm, Inc. and 25 years in ministry, I’ve dedicated my life to help the voiceless find their voice and survivors become overcomers. As Executive Director of SFTS since 2012, I have witnessed the profound transformation that occurs when we believe in and support those impacted by domestic violence. Our programs provide not only safe shelter, but the tools, compassion, and advocacy survivors need to reclaim their lives. Together, we are breaking cycles and building a future rooted in hope and resilience. ALISON ELSNER Alison Elsner just marked her 10-year anniversary as CEO of the Medical Society. She works with 3,300 Inland Empire physician members to improve access to care and patient equity. The medical society is a powerful catalyst to prioritize solutions to support physician practices (MDs and DOs) through Medicaid and Medicare reimbursement parity, reform of the onerous prior authorization process and increasing the number of physicians in practice through graduate medical education programs for medical students and resident physicians. SBCMS is the regional arm of the mega-powerful California Medical Association (CMA), and its mission is simple: promote the science and art of medicine, protection of public health, the betterment of the medical profession and achievement of health equity. SBCMS and CMA, with over 50,000 physician members, provide comprehensive practice tools, services and support including legislative, legal, regulatory, economic and social advocacy. Together these organizations deliver advocacy outreach and solutions for physicians, including every size of practice and specialty. After graduating with a B.A. in political science from USC, Alison worked for U.S. Senator Pete Wilson in Washington, D.C. and California Governor Pete Wilson in the Sacramento, prior to leading two non-profits and launching her own public relations firm. She currently lives in Palm Springs, California. Combining extensive political and legislative experience with financial management, public affairs and community relations backgrounds, Alison is honored to represent the advancement of policies that empower physicians to thrive in practice, especially during a period of increased physician shortages and the need to ensure equity and access in patient care. Alison Elsner Chief Executive Officer (CEO) San Bernardino County Medical Society 1859 W. Redlands Blvd. Redlands, CA 92373 (760) 413-5053-cell/work aelsner@sbcms.org www.sbcms.org GINGER CLARK 4 ShayJ Foundation Co-Founder Making A Difference The 4ShayJ Foundation, founded in 2015, was created in memory of my son, who tragically passed away while skateboarding without a helmet. This devastating loss highlighted the critical lack of education and awareness around helmet safety. We’ve made it our mission to ensure no other family experiences such a tragedy. Like many, we underestimated the importance of helmets, but now we know the life-saving difference they make. Every hour, five kids in the U.S. suffer permanent brain damage or death from not wearing a helmet, and it’s our goal to change this. CHRIS CLEMENS Clemens & Co. President Making A Difference Chris Clemens is a 22-year marketing and public relations veteran. Many of her clients are in the nonprofit sector serving audiences in a variety of capacities from the arts, education, healthcare, and special needs. In addition, in 2021 she founded Coachella Valley Cat Club, a nonprofit 501c3, a cat rescue and rehoming organization. She provides comprehensive marketing services to help clients with branding, strategic planning, media relations, social media, event planning, community partnerships and sponsorships, and acts as an extension of her clients by attending local events and representing them. SOPHIA DEAN Living Free Animal Sanctuary Board President and Executive Director Making A Difference As Executive Director and Board President of Living Free Animal Sanctuary, I lead with the belief that rescue is more than saving lives - it’s about restoring dignity, trust, and hope. Founded in 1980 by visionary advocate Emily Jo Beard, Living Free was built on the question, “Does this bless the animals?” a question I carry with me every day. From our no-kill adoptions to equine therapy, our sanctuary creates space for healing for those in need of a second chance. I’m proud to continue a legacy of women’s leadership in animal welfare. RENE DELL’ACQUA CHAPMAN Dell’Acqua Dental Studio Philanthropist Making A Difference I was raised by philanthropic parents who taught me from a very young age that giving back to your community is important. When you make a difference in someone’s life, you not only impact their life, you impact everyone influenced by them throughout their lifetime. For me there is nothing more rewarding than knowing that I have made a difference in someones life. Our community offers so many opportunities to get involved. We have so many meaningful charities. It has been an honor to serve on several different boards over the years RACHEL DRUTEN Tools For Tomorrow Founder Making A Difference I started Tools For Tomorrow in 1999. For 26 years, this free after-school program has nurtured over 22,000 valley children, ages 7 to 11, through Creative Writing, Art, Music, and Theatre. But it’s more than the arts— it’s about building character, kindness, and confidence. Our board operates with the discipline of a business, ensuring Tools For Tomorrow’s financial strength. At the heart of it all is our passionate Executive Director, Andrea Hecht, who inspires a dedicated team. Tools For Tomorrow teaching artists and volunteers give children a joyful, safe place to grow as creative, compassionate human beings.
. Women in philanthropy - PAGE 4 DESERT CHARITIES NEWS SPOTLIGHT KATE ANDERSON One of the greatest gifts we can give to children growing up in the Coachella Valley is access to higher education. Education changes individual lives, it strengthens families, builds communities, and transforms generations. That’s why I’m proud to co-chair the planning team for the free Regional College and Career Fair each year. This college fair is one of my greatest passions because it brings together an incredible coalition of partners: the Agua Caliente Band of Cahuilla Indians, OneFuture Coachella Valley, SoCal Edison, Desert Sands Unified, Palm Springs Unified, Coachella Valley Unified, our local school foundations, private schools such as Desert Christian Academy, Xavier College Prep, Palm Valley School, and Desert Chapel, as well as our higher education partners including California State University San Bernardino – Palm Desert, College of the Desert, and University of California Riverside – Palm Desert. The collaboration is inspiring, and every year we work together with one goal in mind: to open doors for students and their families. Together, we send a powerful message: You are not alone on this path—we are here to help you succeed! The college fair is about shifting the mindset of our entire region. It supports the cradle-to-college-to-career philosophy. College graduates are more likely to get involved in the community, support charities, join organizations, and encourage their own children to aim higher. The Regional College and Career Fair is truly a labor of love for all involved. Every year I am reminded why we do this: when our students thrive, our entire community thrives – and that is the future we are building together, and that’s the greatest reward of all. Kate Anderson Director of Public Relations Agua Caliente Band of Cahuilla Indians 5401 Dinah Shore Drive Palm Springs, CA 92264 Direct (760) 699-6925 Cell (760) 574-9018 kanderson@aguacaliente-nsn.gov www.aguacaliente-nsn.gov ALISON ELSNER San Bernardino County Medical Society CEO Making A Difference Alison Elsner just marked her 10-year anniversary as CEO of the Medical Society, part of the California Medical Association. She considers it her “dream job,” working with 3,300 Inland Empire physician leaders to improve access to care and patient equity. The medical society is a powerful catalyst to prioritize solutions to support physician practices (MDs and DOs) through reform of the onerous prior authorization process and increasing the number of physicians in practice. Alison believes that it is imperative that we increase ways to ensure everyone has the ability to thrive and be healthy. TALY FANTINI NPO Centric Director Making A Difference “We make a living by what we get, but we make a life by what we give.” - Winston Churchill Many of us in the nonprofit sector answer a calling – to create meaningful change, transform lives, and champion those who need it most. At NPO Centric, we’re dedicated to empowering the nonprofit sector through innovation, collaboration, and integrity. Through our capacity-building partnerships we work hand-in-hand with nonprofits to develop tailored solutions that create sustainability and enable them to serve their communities with greater impact. We believe when nonprofits flourish, communities prosper. TRACY FITZSIMMONS Olive Crest Executive Director Making A Difference At Olive Crest, our mission is to prevent child abuse by strengthening, equipping, and restoring children and families in crisis— One Life at a Time®. As Executive Director, I’m honored to lead a passionate team committed to creating lasting change. Every day, at our Children and Family Resource Center, we work to build safer, stronger families through our services and community partnerships. I’m proud to partner with like-minded individuals and organizations in the Coachella Valley who share our vision. Together, we’re making a difference— empowering families and protecting children through love, dedication, and a united community effort. SUSAN FRANCIS Coachella Valley History Museum Executive Committee Making A Difference In my retirement I’m taking the opportunities to continue my service to valley non-profits, offering my ‘lessons learned’ through years of leadership along with my knowledge of this valley and its history. I continue to serve on the Executive Committee of Coachella Valley History Museum. I remain passionate and dedicated to animal welfare and animal rescue, supporting Amy’s Purpose, Saving the Lives of Pets. My other passion is for the arts. I hope to continue making a difference in our desert communities in the areas of animal safety, history preservation and the performing arts. EVE FROMBERG EDELSTEIN Fromberg Edelstein Fromberg City of Rancho Mirage City Council member Making A Difference In my current role as Council member for the City of rancho mirage, I truly understand the importance of nonprofit organizations as community partners that fill in the gaps for services needed by our citizens. Nonprofits support people in so many ways dealing with food scarcity, education, healthcare, mental health, and community connections and social interaction for all people in the Coachella Valley. I am proud to work with so many nonprofits in becoming fiscally sound and efficient in their outreach and board governance. AMANDA GALINDO Coachella Valley Rescue Mission Executive Director Making A Difference It’s an honor to join this year’s Annual Women in Philanthropy celebration, honoring women who lead with compassion and courage. As Executive Director of Coachella Valley Rescue Mission, my work centers on restoring hope. We serve those experiencing homelessness, domestic violence, and hardship—offering shelter, transitional housing, and job training. My passion is personal; I’ve faced struggle and understand the power of support. At CVRM, we’ve helped thousands rebuild with dignity. Through strong partnerships, we offer trauma-informed care and long-term stability. Women in philanthropy are healing communities. Thank you for being the heart of lasting change.
. www.gomomentous.com MOMENTOUS is the premier event production firm in the Coachella Valley specializing in the creation of unforgettable, multidimensional events including live, virtual, hybrid and televised experiences. Event Strategy + Creative Marketing + Communications Fundraising + Sponsorship Advisory Experiential Event Design + Décor Advanced Technical Production World Class Entertainment 760.273.5050 Hello@GoMomentous.com GoMomentous.com 777 E. Tahquitz Canyon Way, Suite 200, Palm Springs, CA 92262 PRODUCERS OF EVENTS + EXPERIENCES Women in philanthropy - PAGE 5 DESERT CHARITIES NEWS TERRY GARAY The Coeta and Donald Barker Foundation Director of Community Relations Making A Difference The Barker Foundation provides grants to nonprofit organizations. My job focuses on helping people navigate through our grants process. I am the primary contact for our foundation and am available at grants@thebarkerfoundation.net. I want everyone who comes to us seeking funding to feel valued and heard. That’s because I know what it is to be on the receiving end. Growing up, I benefited from the philanthropy of individuals and organizations. I was able to realize dreams thanks to people who understand the power of giving. For me, today, this work is like going full circle! NOELLE GEIGER The Animal Rescue Center Of California Vice-Chair, Co-Founder Making A Difference Nothing gives me greater joy than rescuing a dog in need off the street, watching that dog flourish under our care, and then seeing that dog in a loving forever home. Makes the hard work, emotional days, and piles of poop all worth it. My husband, Kirk, and I started our 501c3 dog rescue five years ago. In our world, it’s all about the dog, and as we design and build our sanctuary in Thermal, the dogs and their needs are at the forefront of our minds. VIRGINIA SIVA-GILLESPIE Agua Caliente Band of Cahuilla Indian Tribal Council Member Making A Difference Virginia Siva-Gillespie, a dedicated advocate of the Tribe’s philanthropic work providing hundreds of thousands of dollars in support of local charities, served as a Tribal Council Member from the mid-1990s to 2008 and returned to the Tribal Council in 2023. Throughout her service on the Tribal Council, she has advocated for establishing gaming operations, advancing cultural preservation efforts, and protecting the Tribe’s sovereignty and individual Tribal Member rights. Ms. Siva-Gillespie is a tireless advocate for providing Tribal Member access to quality health care and served as a delegate to the Board of Directors of Indian Child & Family Services as a Tribal Representative for the Coachella Valley Association of Governments. MICHELLE GILMORE Fundraising Advisors CEO Making A Difference Michelle Gilmore, CFRE, Founder of Fundraising Advisors and current CEO of the Coronado Community Foundation, is “Making a Difference.” With deep expertise in event planning, strategic nonprofit coaching, and board training, she empowers organizations to amplify impact, grow community, and build capacity. Through tailored fundraising strategies and executive mentorship, Michelle lightens the load on nonprofit teams—ensuring sustainable growth, deeper connections, and enduring support for those in need.
. Women in philanthropy - PAGE 6 DESERT CHARITIES NEWS KARIN JAFFIE Friends of the Desert Mountains Marketing and Development Associate Making A Difference A life-long career of supporting non-profits with my storytelling skills satisfies my desire to manifest the good I want to see in the world. As the Marketing and Development Associate for Friends of the Desert Mountains, it’s easy to believe in the product I promote: connecting people to the land. Coachella Valley residents often take for granted concepts like clean water, access to nature, and the need for biodiversity. I enjoy sharing with newcomers, old-timers, and the occasional busload of 3rd graders that our desert is a living organism deserving of our care and protection. KRISTINA HOFFMAN Palm Springs Writers Guild President Making A Difference Kristina Hoffman joined the Palm Springs Writers Guild (PSWG) in 2019 and has since held several Board positions, most recently, President. She’s proud of expanding the Guild’s scholarships awarded to local college bound students as well as supporting Indio High’s Poetry Slam and Pride on the Page. Her tenure has seen the enhancement of PSWG’s support of writers in the Coachella Valley through critique groups, Write Nites, screenings/readings at the PS Cultural Center and collaborating with Rancho Mirage Library on the PSWG Book Festival of 40 local authors for book signings, readings and panel discussions. ANNE GREY Make-A-Wish Orange County and the Inland Empire President & CEO Making A Difference Anne Grey, President and CEO of Make-A-Wish Orange County & Inland Empire is creating a legacy in Coachella Valley ensuring that wish-granting thrives in our desert. As a Rancho Mirage resident and accomplished nonprofit leader, Anne is committed to bringing hope, strength, and joy to children with critical illnesses. Make-A-Wish is expanding its presence in the desert, launching the Trailblaze Challenge in Joshua Tree and revitalizing Women’s Circle of Wishes, a dynamic group of local changemakers. Thanks to the unwavering support of local wish granting volunteers and donors, the magic of Make-A-Wish continues in Coachella Valley. JULIE HALE Operation SafeHouse/ SafeHouse of the Desert Fund Development Director Making A Difference I have proudly served as the Fund Development Director for Operation SafeHouse for the past 23 years, playing a key role in developing and expanding vital programs for homeless youth, including SafeHouse of the Desert, the Harrison House Transitional Living Program, and the Anti-Human Trafficking Program. As SafeHouse celebrates 35 years in Riverside County and 15 years in the Coachella Valley, I am honored to be part of a mission that brings hope, stability, and opportunity to vulnerable youth and families, helping them build brighter, more secure futures. ANDREA HECHT Tools For Tomorrow Executive Director Making A Difference The arts have the power to transform children’s lives. Our Creative Club blends visual art, music, creative writing, and theatre to support self-expression, social-emotional growth, and innovative thinking. Students build confidence as they create original works and explore diverse cultures, artists, and ideas. The TFT Theatre Troupe provides performing arts experiences, public speaking, collaboration, and creativity in a safe space. Our hands-on approach emphasizes process over perfection, helping children feel successful. By engaging with the arts, children develop a deeper understanding of themselves and the world around them, laying a strong foundation for lifelong learning. TAMARA HEDGES Greater Palm Springs Animal Allies Board of Directors Immediate Past Chair Making A Difference Serving on the Greater Palm Springs Animal Allies board allows me to use my skills to help provide lifesaving services to thousands of companion animals in the Coachella Valley. In addition to operating the Palm Springs Animal Shelter, this year we opened our doors even wider to help orphaned, injured and ill wildlife at the new Desert Wildlife Center in Indio. We also launched the Desert Community Animal Center in Desert Hot Springs to provide accessible veterinary care in our region. I am inspired by the power of joyful collaboration to create positive change for animals and the people who love them. SPOTLIGHT PAM WEEKLEY Imagining herself a mini-Dr. Doolittle and especially drawn toward ill or lonely animals, a young girl named Pam set foot on a trail to philanthropy. She just didn’t know it yet. Today, with 40-plus years’ experience in accounting, finance and taxation, Pam Weekley is licensed to practice by the lions, tigers and bears of the IRS. But at day’s end, she revels in being greeted by her two adopted Jack Russell mixes. After all, whatever frustrations a pressure-filled day of tabulating figures and reviewing regulations may have held, playing fetch (over and over and over again!) with her four- footed charges defines work-life balance. Coachella-based Loving All Animals is one of many nonprofits benefitting by Pam’s desire to make a difference. In fact, she “walked the talk” by adopting her canine companions from the organization. Moreover, she lends her financial expertise to Loving All Animals as its treasurer, consulting with fellow board members to ensure prudent planning and effective advocacy. She also supports Konnections Certification, which – in a text and Facetime world – enables young adults to obtain person-to-person networking skills. (Face to face! Eye contact!) Don’t worry, subjects are not thrown to the wolves; rather, are given business cards and critical talking points to engage those at networking events. Pam doesn’t provide her business cards to be distributed; rather, cards that represent Parkinson’s Resource Organization, Coachella Valley Horse Rescue, Loving All Animals, and Dezart Performs. As a tribute to her mother who passed this year, Pam also advocates for organizations seeking a cure for Alzheimer’s Disease. Her philosophy? “The more you give, the more you get.” Pam Weekley Pam Weekley, MBA, EA Pam Weekley & Associates (760) 625-5549 pam.weekley@gmail.com Pwtaxandaccounting.com
. Women in philanthropy - PAGE 7 DESERT CHARITIES NEWS EVE FROMBERG EDELSTEIN In addition to serving as legal counsel, consultant, and legal advisor to build nonprofit organizations that are sustainable, and are looking to grow and expand, Fromberg Edelstein has gone from serving as the longtime co-vice chair of DAP Health to its board chair. When she assumed the role in May, she embraced not a “changing of the guard,” but a collaborative continuation of the organization’s mission. Succeeding Patrick Jordan — who guided DAP Health through the COVID-19 pandemic and the Borrego Health acquisition — Fromberg Edelstein brings four years of board service, her legal expertise, and extensive nonprofit and business experience to the position. Guided by DAP Health’s 2025–2028 strategic plan, she aims to expand the organization’s reach beyond its historic HIV focus to address the needs of other marginalized populations, including women, children, and individuals facing chronic health issues from poverty or environmental hazards. She emphasizes that DAP Health’s legacy as a refuge during health crises — AIDS, COVID-19, mpox, and the opioid epidemic — remains its foundation, even as it grows to serve more communities. Fromberg Edelstein envisions the nonprofit as a national leader in equitable, culturally competent health care, engaging “microcultures” with trust and respect. She sees her role as amplifying the voices of those who feel unseen or unheard, ensuring they know they are valued and affirmed. With a focus on resilience, adaptability, and holistic care, she is committed to implementing the strategic plan through energy, collaboration, and a steadfast commitment to health equity. “We want to be the most powerful voice for those we serve,” she says. “You are seen. You are heard. And we will affirm you.” Eve Fromberg Edelstein Board Chair DAP Health (760) 320-2804 Eve.Fromberg@feflaw.com www.daphealth.org SPOTLIGHT BRIANNA KELLY American Red Cross Regional Communications Manager Making A Difference The American Red Cross Southern California Region, which proudly serves Riverside, San Bernardino, Orange, San Diego and Imperial Counties, exists to provide compassionate care to those in need. As a Regional Communications Manager with the Southern California Region, Brianna Kelly promotes the vital work of the Red Cross in the community. She is passionate about sharing the Red Cross story across Southern California, encouraging the public to join the Red Cross in fulfilling its mission of preventing and alleviating human suffering in the face of emergencies - down the street, across the country and around the world. VALERIE KATTZ Animal Samaritans Marketing & PR Specialist Making A Difference By day, Valerie Kattz is the Marketing & PR Specialist for Animal Samaritans. By night, she’s a devoted pet mom to three rescue dogs and one judgmental (but adorable) bearded dragon. With nearly 30 years in radio and TV, Valerie has hosted shows, emceed fundraisers, and even ran her own talk show, Pet Chat with Valerie Kattz, focusing on local animal issues. As a volunteer pet news contributor for NBC Palm Springs, she continues to amplify animal welfare stories while supporting rescue efforts through her work with Animal Samaritans—making a difference, one tail wag at a time. TERRI KETOVER Do The Right Thing Greater Palm Springs President/CEO Making A Difference What better way to make a difference than to impact the youth of our community. I serve as President/CEO of DO THE RIGHT THING – GREATER PALM SPRINGS in conjunction with the Palm Springs Police Department and area schools. The program is dedicated to recognizing and rewarding school-age children for their positive behavior, attitudes, and accomplishments, and fostering relationships between young people and local law enforcement officers. In addition, DTRT has provided scholarships totaling $100,000 to graduating high school seniors over the past 2 years. I also continue serve as Co-Chair of the Western Wind Writers Contest for PSUSD 7 th graders, as well as serving on the boards of the Barbara Sinatra Children’s Center and the Boys & Girls Club of Palm Springs. MARGARET KEUNG Boys & Girls Club of Palm Springs CEO and Executive Director Making A Difference Margaret Keung is the executive director of the Boys & Girls Club of Palm Springs. Following a 30-year career in the financial industry, Margaret was inspired to pivot to the nonprofit world during her tenure as a board member for the Club – increasing her commitment by stepping up to lead the organization. She has expanded the Club’s programs and services, including the establishment of a Health & Wellness Center. Margaret is proud to be at the helm, helping to provide the resources and mentors needed to make long-term positive impacts on the lives of these at-risk youth. BECKY KURTZ Desert Town Hall Executive Director Making A Difference We strive to make a difference in our community with Desert Town Hall, a premier speaker series that brings leaders from the world stage to our stage in Indian Wells. Becky feels a special responsibility to future generations and has found a creative outlet for that passion through her work at Desert Town Hall. “Youth Town Hall is one of the best parts of Desert Town Hall, where high school students meet with speakers before the evening’s main event,” she said. “We invite area high schools (from Desert Hot Springs to the Salton Sea) who choose students to send to each of the events. “I’m blessed to do what I love every day, live in a beautiful community, stay engaged at the local level, and reach out to connect renowned leaders with the citizens of the Coachella Valley. Who can ask for more?” DR. JENNA LE COMTE-HINLEY HARC, Inc. Chief Executive Officer Making A Difference HARC, Inc. (Health Assessment and Research for Communities) is a nonprofit that advances quality of life by helping community leaders use objective research and analysis to turn data into action. HARC conducts the Coachella Valley Community Health Survey every three years and provides that data back to the community at no charge. HARC also makes a difference by providing research, evaluation, and data consulting services to dozens of local nonprofits, healthcare agencies, and government agencies. Dr. LeComte-Hinely has been leading HARC’s work for more than a decade, making a difference in the Coachella Valley and beyond.
. Women in philanthropy - PAGE 8 DESERT CHARITIES NEWS MICHELLE PETERS Michelle Peters joined Desert Arc in April 2025 as its new President/CEO, bringing over 30 years of experience working with people with intellectual and developmental disabilities. She most recently served as the Chief Operating Officer for Emmaus Homes in Missouri. Her impressive track record encompasses the execution of strategic initiatives yielding streamlined operations, enhanced team productivity and significant improvement in service delivery. Under her leadership, Michelle created innovative solutions to improve the quality of life for individuals with disabilities. As COO, Michelle played a pivotal role in addressing complex community challenges and championing advocacy efforts for and with individuals with intellectual and developmental disabilities. Prior to her 10+ year tenure with Emmaus, Michelle held various leadership and case management positions within the Missouri Department of Mental Health. She has also served as the Treasurer for Gateway Coalition of Service Providers in the St. Louis Metro Area, Starling Missouri, a statewide trade association of community providers, and, as a board member of Family Advocacy and Community Training. Her deep commitment and vast experiences in the fulfillment of like-minded organizational missions to enhance the quality of life and create opportunities for people with disabilities make Michelle Peters an invaluable addition to Desert Arc! Michelle Peters President/CEO Desert Arc 73255 Country Club Drive Palm Desert, CA 92260 (760) 346-1611 mpeters@desertarc.org www.desertarc.org SPOTLIGHT HEIDI MALDOON Variety Children’s Charity of the Desert Executive Director Making A Difference Heidi Maldoon has led numerous nonprofits over the years, and feels especially grateful for her role as Executive Director of Variety Children’s Charity of the Desert. Under her leadership, Variety diversified its development strategy and quadrupled its financial capacity. Key strategic goals have been met, including expanding programs and securing Variety’s designation as a Certified Autism Center. She has served on multiple boards, including the North American Regional Council of Variety International, and is an active member of the AFP Desert Communities Chapter. This fall, Heidi will be receiving AFP’s 2025 Outstanding Fundraising Professional award. KELLY LEVY BIGHORN Golf Club Charities Director of Charities Making A Difference BIGHORN Golf Club Charities is dedicated to making an impact throughout the Coachella Valley. It provides critical funding to help those affected by cancer, assists local nonprofit organizations by helping fund projects and equipment, as well as gifting educational scholarships. The support is possible due to the incredible membership. My experience with BIGHORN is nothing short of fulfilling- to be a part of this strong committed community of giving, results in a heartfelt feeling. I am grateful to witness the transformation of the valley due to kind acts and generous people. This is what “Making a Difference” is all about! JOHANNA LIZARRAGA Think Together Director of District Partnership Making A Difference As Director of District Partnerships, I’m honored to lead growth efforts across the Inland Empire and Coachella Valley, working closely with districts to strengthen programs and create innovative solutions for students. I approach every challenge as an opportunity, leading my team with the belief that together we can achieve our goals. Previously, I served as Executive General Manager overseeing the San Bernardino County region, and I remain committed to ensuring every child— regardless of background—has the support and opportunities to reach their dreams.” DEANN LUBELL Amy’s Purpose President Making A Difference Serving the local nonprofit sector (such as Read With Me Volunteers and Boys & Girls Clubs of Coachella Valley) as a publicist and marketing specialist has been rewarding, representing organizations whose inspiring missions improve the lives of others in our desert. Now, making a difference by saving the lives of pets and enhancing the lives of humans through the nonprofit Amy’s Purpose (www.wmyspurpose.net), which offers pet safety programs and veterinary assistant scholarships. In addition, my historical novel, The Last Moon, has won numerous national and international awards, most notably the 2016 Amsterdam Book Festival and the 2025 International Impact Book Awards. EILEEN LYNCH Parkinson’s Resource Organization Executive Director Making A Difference Eileen Lynch is “working to ensure no one is isolated because of Parkinson’s” with the dedicated team at Parkinson’s Resource Organization (PRO). Eileen is honored to lead this legacy nonprofit which has served the Coachella Valley for 34 years, providing emotional support and practical resources to people with Parkinson’s and caregivers, friends, and family. She strongly believes in connecting our community in service to better health outcomes and a better quality of life. To learn more about PRO’s support groups, resource directory, and other programs, visit PRO’s website at www.parkinsonsresource.org. CAROL MARCUSE California Desert Choral Vice President Making A Difference It is my distinct pleasure to be able to help raise funding for the California Desert Chorale so we can continue to be one of the best singing ensembles in the Valley. Not only do we present wonderful concerts several times a year but also, we give scholarships to high school students and internships to college students so they can continue with their music and vocal studies.
Women in philanthropy - PAGE 9 DESERT CHARITIES NEWS TRACY FITZSIMMONS Tracy Fitzsimmons has spent her career transforming communities and uplifting vulnerable families. Since 2015, she has led Olive Crest’s efforts across the Inland and Desert Communities, championing programs that prevent child abuse and support at-risk youth—One Life at a Time®. Under Tracy’s leadership, Olive Crest currently serves more than 1,200 children and families each year in the Coachella Valley. She recently spearheaded the opening of the Children and Family Resource Center in Palm Desert, including expanded counseling services, a new Urgent Needs Closet and Pantry, and new monthly Community and Opportunity Days in partnership with 70+ local organizations. Tracy is also passionate about advancing the PROMiSE Initiative to combat the sexual exploitation of minors, including the expansion of a drop-in center and the launch of a 24/7 rapid response team. Before joining Olive Crest, Tracy served as COO and CFO of Path of Life Ministries for 10 years, where she led homeless services and launched a social enterprise. Previously, she held executive roles in the dental management services industry, overseeing a $30 million practice. She holds a bachelor’s degree in Business Administration from California Baptist University, and a master’s degree in Executive Leadership from Liberty University. Tracy is also a proud mother and grandmother. Tracy Fitzsimmons Executive Director Olive Crest 39830 Portola Avenue, Suite A Palm Desert, CA 92260 (760) 848-4949 ext 4027 tracy-fitzsimmons@olivecrest.org www.olivecrest.org SPOTLIGHT MARY MORSE Spirit Mountain Retreat Executive Director Making A Difference I have been with Spirit Mountain Retreat for eleven years and have been involved in nonprofit governance for over thirty years. Founded in 1985, Spirit Mountain is a nonprofit community space and retreat center nestled in the San Jacinto Mountains of Southern California. Our non-religious, spiritually-focused programs and retreats welcome locals from Idyllwild and the Coachella Valley desert, residents across California, and friends from across the globe. We offer year-round classes, workshops, sabbaticals, gatherings, private and corporate retreats, and venue rentals in our beautiful wooded garden, meeting rooms, and historic dwellings. JESSICA MUÑOZ Voices for Children President & CEO Making A Difference Voices for Children (VFC) transforms the lives of abused and neglected children in foster care by providing them with volunteer Court Appointed Special Advocates (CASAs). Under Jessica Muñoz’s leadership, VFC’s Riverside County program has seen incredible growth, going from serving 140 children in 2016 to nearly 700 youth this past year alone. Muñoz said, “When we come together as a community, we can make sure the voices of vulnerable children in foster care living in the Coachella Valley are heard and their needs are met.” Learn more at speakupnow.org ANGELA NELSON Big Hearts for Little Hearts Desert Guild President Making A Difference The BHLH Desert Guild is doing more for the Coachella Valley community than ever before, and I am grateful to be a part of it. In early 2025, we fulfilled a $5 Million commitment to Loma Linda University Children’s Hospital for their Stronger Together campaign. Now, we are looking forward to supporting new LLUCH projects that benefit local children. The LLUCH – Indio Jill & Barry Golden Pavilion Outpatient Clinic serves more than 12,000 patients. We continue to send books home with kids after each visit as part of Scooter’s Bottomless Bookshelf in the lobby of the clinic. Join us for one of our fun events to support the kids this season. I’m hoping to personally connect with more of our Desert Guild Members to find the best way for each of you to get involved with our group. Thank you so much for continuing this partnership with us. PATTI PARK Angel View Executive Director Making A Difference We owe our successes to the continued generosity of our donors and shoppers, and our dedicated employees, while promoting independence and well-being for local children and adults with disabilities. Only 65 percent of our residential homes/Day Program expenses are covered by Medicaid, but our children’s Outreach Program does not receive any state or federal funding. And for more than 70 years now, we’ve relied on our philanthropic community and our resale stores to offset the difference. We’re proud that 90 cents of every dollar donated goes directly to support our programs. YOU make a difference! MICHELLE PETERS Desert Arc President/CEO Making A Difference I am honored to join Desert Arc as its new President/CEO and lead our 66-year-old nonprofit, human social services organization. The comprehensive offerings across Desert Arc’s programs; from its day services, community engagement, employment training and our Business Services Divisions (Shredding & Recycling, Janitorial, Landscape Maintenance) truly evoke the heart of our mission to enhance the quality of life and create opportunities for people with disabilities. I am elated to serve at the helm of Desert Arc, making a difference in the lives for people with disabilities to reach their highest potential to live, work and socialize in the community. BIANCA RAE Biance Rae Foundation Founder / CEO Making A Difference I’ve always been grateful for the platform my journalism career has given me, and I believe my purpose is to use it to uplift underserved children. Through the Bianca Rae Foundation’s signature program, the Rae of Hope Retreat, we equip middle school students with vital social and emotional life skills including self-esteem building, goal-setting, and bullying prevention. I’m deeply passionate about empowering young people with real-world tools to break generational cycles, build confidence, and develop the resilience they need to face life’s challenges and realize their full potential.
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