www.DesertHealthNews.com March/April 2025 Medical News The Valley's Leading Resource for Health and Wellness 7 www.promedxp.com Call or Text 888.769.7956 partnerships@promedxp.com Promedxp.com Offering: Wheelchairs • Gurneys • Stretchers • Air Ambulance Charter Flights with Medically Certified Flight Nurses America’s #1 Most Reliable Medical Transportation Serving individuals, families and health care facilities Self pay and transportation on liens for personal injury Specializing in transport for seniors and veterans • Available Throughout U.S. • Licensed Medical Professionals • Courtesy Call Day Before Appointment • Lobby Wait (If needed) • Post-Surgery Stay • Available Weekends and Holidays • VIP Programs for Health Care Facilities www.palmdesertsmiles.com The latest technologies for a healthier, more youthful smile Sarah A. Khoshniyati, DDS "Dr. Sarah" Nicholas S. Baumann, DDS "Dr. Nick" Technology in dentistry is very exciting and evolves as new materials and equipment are introduced. We select only the most proven, effective, patient and comfort-focused technologies. • CEREC Same-Day Crowns • Implants • iCAT 3D X-Ray/Digital X-Rays • Modern Periodontal Care • Hard/Soft Tissue Laser • Mercury-free Practice • Pinhole Gum Rejuvenation • TMD/TMJ Support • Conscious Sedation • Fountain of Youth Dentures • KöR® Teeth Whitening Services and products we o er: 760.568.3602 44239 Monterey Avenue • Palm Desert PalmDesertSmiles.com Follow us! Do you notice yourself waking up with jaw pain in the morning? Or, do you notice yourself clenching or grinding your teeth when stressed or angry? Both scenarios can be signs of bruxism, an involuntary habit of clenching or grinding your teeth. Bruxism can happen while awake or asleep, but usually those affected by night grinding are unaware until they experience symptoms such as jaw pain or tooth discomfort, or are diagnosed due to tell-tale signs. Individuals with sleep bruxism are not grinding their teeth continually, but instead have periods of clenching and grinding that may last seconds. The frequency of periods of grinding is not usually consistent, and grinding may not occur every night. Usually, bruxism happens early in the sleep cycle, but the pain or discomfort is only noticed upon waking. Pain occurs due to the tightening of the jaw muscles during the acts of bruxism. Symptoms of bruxism may include audible grinding during sleep and can be severe enough to disrupt sleep. Dental findings may include flattening, chipping or fracturing of teeth, increased tooth sensitivity, tooth wear that can lead to erosion and recession, or even cheek biting. Facial pain such as tight or sore jaw muscles, jaw-lock, headaches and ear discomfort are also signs of bruxism. Bruxism can be a primary disorder not associated with other conditions, or secondary where multiple contributing factors are present. Primary bruxism (not resulting from another condition): •Common in children when their teeth are growing. Since the jaw and teeth grow quickly as children grow, bruxism tends to resolve on its own. •In adults, stress tends to be one of the main causes, whether symptoms appear when awake or asleep. • Misaligned bite or missing teeth can also cause habits of grinding. Secondary bruxism (a result of another condition): • Medications: Bruxism can be a common side effect of some medications including antipsychotics and antidepressants. Specifically, selective serotonin reuptake inhibitors (SSRIs) have been linked to the condition. • Sleep apnea: A condition where breathing stops periodically while sleeping, resulting in a reduction in sleep quality which can ultimately cause teeth grinding • Anxiety and depression: May be precursors to stress related bruxism Bruxism does not always require treatment, and treatment depends solely on the cause. If malocclusion (misaligned teeth) is the cause, then the best treatment option may be orthodontic alignment. If the action is only happening at night, then a great treatment option might be a night guard. When properly fitted, a guard redistributes the grinding forces from the teeth, which ultimately relaxes the muscles and reduces symptoms. Nightguards do not cure the cause of bruxism, but ultimately help to reduce or eliminate the negative effects that grinding can cause. In severe cases, one treatment option is injections of botulinum toxin, also known as Botox, which helps to paralyze the muscles of mastication responsible for bruxism. If you have questions or are experiencing symptoms related to bruxism, contact your dentist for further evaluation. Sarah Khoshniyati (“Dr. Sarah”) is a dentist with Palm Desert Smiles and can be reached at (760) 568.3602. Bruxism: Life Can Be a Grind By Sarah A. Khoshniyati, DDS In today's digital landscape, having a strong online presence is not just an option — it’s a necessity. Consumers rely heavily on online searches to find businesses, compare services and make purchasing decisions. If your business isn't visible where potential customers are looking, you're losing opportunities to competitors who are visible. Online listings are the foundation of a business’s digital footprint, and effective search engine optimization (SEO) is imperative. 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Ensuring your profile is fully optimized with engaging content, images and up-to-date business details • Local citations and backlinks. Building credibility through authoritative directories and industry-relevant links • Review management. Encouraging and responding to customer reviews to improve trust and rankings Managing your business’s online presence can be time-consuming and overwhelming. An experienced social media management company can help ensure: • Your business is accurately listed and consistently updated on all major directories. • Your local SEO strategy is built to improve search rankings and attract more customers. •Your brand reputation is managed effectively through review monitoring and response strategies. • You distribute high-quality multimedia content — such as videos and graphics — to enhance your listings and digital marketing efforts. The digital world is constantly evolving and businesses that adapt to these changes thrive. If you want to improve your online visibility, attract more customers and stay ahead of the competition, make sure your online presence is a key part of your marketing strategy. Isning Multimedia is a full-service video production and marketing company located in the Coachella Valley. Founder and award-winning producer Isning Gamez can be reached at (760) 610.4106 or isning@isning.com. Why Every Business Needs a Strong Digital Presence By Isning Gamez
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