Desert Health News - November-December 2024

. www.DesertHealthNews.com November/December 2024 Medical News The Valley ' s Leading Resource for Health and Wellness 9 www.palmdesertsmiles.com The latest technologies for a healthier, more youthful smile Sarah A. Khoshniyati, DDS "Dr. Sarah" Nicholas S. Baumann, DDS "Dr. Nick" Technology in dentistry is very exciting and evolves as new materials and equipment are introduced. We select only the most proven, effective, patient and comfort-focused technologies. • CEREC Same-Day Crowns • Implants • iCAT 3D X-Ray/Digital X-Rays • Modern Periodontal Care • Hard/Soft Tissue Laser • Mercury-free Practice • Pinhole Gum Rejuvenation • TMD/TMJ Support • Conscious Sedation • Fountain of Youth Dentures • KöR ® Teeth Whitening Services and products we offer: 760.568.3602 44239 Monterey Avenue • Palm Desert PalmDesertSmiles.com Follow us! www.m odernicareoptometry.com Improving Life by Improving Sight Susan Shahriari, OD "Quality care, friendly service and stylish results!" — Lauren Del Sarto (760) 674.7272 44435 Town Center Way, Suite B Palm Desert, CA 92260 modernicareo try.com Full Service and Specialty Contact Lens Clinic Providing individualized care for: Hard-to-fit Contacts for Post-surgical RK/Lasik Corneal Keratoconus • RGP Scleral Lens Cataract Care • Dry Eye Management Glaucoma Care • Exam with Digital Refraction In today’s hyper-connected world, social media has transformed from a place to share photos and updates to a powerful tool for business growth. It’s where brands can build relationships, reach new audiences, and most importantly, drive sales with just a few clicks. But merely having presence on social media isn’t enough anymore. The real magic happens with effective social media management, which is all about making those platforms work for your business. Imagine social media as your business’s voice. Through thoughtful posts, engaging stories and authentic interactions, you’re not just selling products or services, you’re building a connection with your audience. It’s this engagement that turns casual followers into loyal customers. By responding to questions, acknowledging feedback, and staying connected, you show your audience that your business is more than just a faceless entity; it’s human. Then there’s the visibility factor. In a sea of brands vying for attention, social media management helps your business stand out. Consistent posting, strategic use of hashtags, and interactive content can significantly boost your brand’s reach. And with social media becoming a direct channel for e-commerce, you can take potential customers from your Instagram feed to checkout in minutes. Another perk? Social media gives you a front-row seat to what your competitors are up to. Monitoring their strategies, campaigns and customer interactions can inspire you to refine your own approach, helping you stay ahead of trends and market shifts. Let’s not forget about SEO (search engine optimization). While social media posts don’t directly impact your search engine rankings, an active and engaged presence does wonders for your overall online visibility. The more people interact with your content, the more likely they are to visit your website — giving your SEO efforts a nice little boost. Now, think about crisis management. In today’s fast-paced digital world, things can go south quickly — whether it’s a customer complaint or a PR issue. Having a well- managed social media presence means you can respond in real time, addressing problems before they escalate and keeping your brand’s reputation intact. Plus, the insights social media provides are gold. Every post, like and comment generates data, giving you a clearer picture of your audience’s behavior and preferences. This information helps you tailor your marketing strategy to meet your customers’ needs more effectively. And here’s the best part: social media is incredibly cost-effective. Whether you’re a small startup or a large enterprise, it offers a way to market your brand without breaking the bank. You can create organic content, run targeted ads, and still reach a massive audience — all while keeping costs under control. In the end, social media management is more than just scheduling posts. It’s about crafting a brand identity, fostering genuine connections, and turning those interactions into business success. It’s modern, it’s human, and for business today, it’s absolutely essential. Isning Gamez is an award-winning producer, designer and videographer and owner of Isning Multimedia. He can be reached at (760) 610.4106 or by visiting www.isning.com for more information. Social Media Management A game-changer for business today By Isning Gamez The holiday season is a wonderful time for celebration, reflection and gratitude. As we wrap up the last quarter of the year, it is also an ideal time for entrepreneurs, small business owners and professionals to come together to give back through volunteering. The saying, “a rising tide lifts all boats,” embodies the potential and power of volunteersandtheir capacity tocreatesustainablechange inour livesandcommunities by paying it forward and giving back. This concept means you and your company or team randomly do something good for someone as repayment for something good done to you. If you are at a loss of how to give back, volunteering is an excellent way to do so. Here are 3 benefits of volunteering: Cultivate new networks and connections. Surrounding yourself with like-minded professionals expands your network, increases your visibility in the community, and may open doors to new clients, partnerships and career opportunities. Enhance leadership skills and personal growth. Engaging in volunteer activities can provide you and your employees with a new forum to display skills, talents and capabilities. You may develop new skills, and with exposure, step into leadership. You may also find giving back fosters a sense of purpose and fulfillment. Create a ripple effect. Volunteering not only benefits those on the receiving end, but those leading the efforts. It also fuels personal development, aids business success and uplifts communities. Of course, joining an organization that makes a difference in the community is a good way to receive at the same time you are giving back — during the holidays and beyond. For professional women in the Coachella Valley, Women Leaders Forum offers just that by providing networking and inspiration for professional women while fundraising college scholarships for the next generation of local leaders. Volunteer opportunities within the nonprofit organization include joining committees to mentor their Young Women Leaders and organizing events such as their Let’s Interact Speaker series held at the Classic Club on the first Thursday of each month. November’s theme is “She Means Business” and attendees will gain valuable insights from local business leaders on taking ideas from concept to launch. At this event, generously sponsored by Desert Travel Group/Cruise Planners, moderator Debi Tryon of Morgan Stanley will lead a panel of experts including the co-founders of the internet sensation Good Vibes Sound Bath, the owner of the new fitness craze Pure Barre PalmDesert, and an outreach specialist from the Small Business Administration. In December, discover what’s hot, what’s new and what’s next with the “I Love Coachella Valley” speaker series event. Moderator Laurilie Jackson will be joined by speakers Laura James and Erin Hyland for an in-depth look at the exciting changes happening throughout the valley. Your gift for taking part and giving back includes a complimentary headshot by Photos by Lani offered on a first-come-first-served basis. This holiday season, be sure to pay it forward by giving back. We would love to see you at Women Leaders Forum where the gifts you receive surely outweigh the effort! Eleanor (Elle) Oliver-Edmonds is founder of Eleanor Oliver Coaching and President of Women Leaders Forum and can be reached at president@wlfdesert.org . For more information on Women Leaders Forum, visit www.wlfdesert.org. Pay It Forward by Giving Back By Eleanor Oliver-Edmonds