21 Profitable Amenities, Features & Customizations: From 55+ to the Next-Gen Buyer | Tues, Feb 17, 1:45 – 2:15 PM Today’s buyers, across every demographic, demand more in floor plans and design, wellness-focused amenities, pet-friendly spaces, flexible multigenerational layouts, and neighborhoods that live like resorts. And they’re willing to pay for it! While expectations are rising across the board, the 55+ segment remains a major driver and early adopter of lifestyle-centered design. Their preferences often signal what will gain traction with younger buyers. This session highlights profitable amenities and features that appeal across market segments and shows where priorities align—and where they differ—between 55+ and younger buyers. Learn the practical upgrades and customizations that accelerate sales, strengthen margins and set your homes apart. Data-Driven Design: Strategies That Sell Homes Faster & For More Money | Wed, Feb 18, 1:45 – 2:15 PM The real way to sell homes faster and for a higher price per square foot? Data. This fast-paced discussion reveals floor plans, features, colors, amenities and upgrades proven to sell homes quickly in every market, from luxury builds to entry-level homes. Learn how to separate what buyers say they ‘want’ from what actually brings them to the table and gets them to sign. The New Rules of Floor Plan Design: What Today’s Buyers Really Want | Thurs, Feb 19, 12 – 12:30 PM After reviewing hundreds of homes for buyers, homeowners and developers, the same floor plan frustrations keep showing up — and they’re costing you sales. In this advanced discussion, learn the must-have layout elements today’s buyers are consistently requesting and see exactly how to work them into your designs. Using real-world plan examples, annotated visuals and interactive discussions, break down circulation flow, storage planning, proportions and spatial sequencing to add powerful details that shape the way a home feels and functions. Designers, architects, builders and industry experts connect, share ideas, engage with your peers and design-focused programs on topics like floor-plan trends, luxury kitchens and baths and small-space design. This lounge and learning space is where you get inspired and learn what today’s clients want. Central access is available on a first-come, first-served basis and popular programs often reach capacity quickly. IBS DESIGN CENTRAL WEST, ROOM W311A | OPEN TO ALL IBS REGISTRANTS highlights TUESDAY & WEDNESDAY | 7 AM – 5:30 PM Thursday | 7 AM – 2 PM Scan code FOR THE FULL SCHEDULE. SG2621 SPONSORS Join us for Happy Hours Tuesday & Wednesday!* *While supplies last, must be at least 21 years of age with a valid government issued ID. Schedule current as of 12/1/2025; subject to change.
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