NAHB - IBS Show Guide - 2026

23 5 Trends Set to Reshape Home Improvement in 2026 & Beyond | Tues, Feb 17, 12 – 12:30 PM Backed by the latest HIRI research, this discussion reveals five powerful consumer and market trends reshaping the industry in 2026 and beyond. From evolving homeowner expectations to spending shifts and economic drivers, uncover what’s fueling project demand and how to pivot your strategy to stay ahead. Packed with data-driven insights and practical takeaways, this is your roadmap to connect with today’s customers, anticipate tomorrow’s needs and keep your business competitive in a changing landscape. Build a Brand That Sells: Marketing Strategy for High-End Remodels | Wed, Feb 18, 1:45 – 2:15 PM Led by a seasoned remodeler and custom builder, the presentation offers proven strategies for crafting a brand that attracts premium clients, builds trust, and supports higher-margin work — without aggressive sales tactics. Learn to clarify your brand message, use content to establish authority and implement a focused marketing strategy that pre-qualifies leads and sets expectations. Through actionable steps and real-world examples, you’ll get the practical guidance to set your brand apart and grow in today’s competitive, high-end market. Leveraging Tech & Innovation for Remodeling Efficiency & Customization | Thurs, Feb 19, 12 – 12:30 PM While customization is essential, it can also make scaling solutions and driving efficiency a challenge. Innovation and technology are changing that. As homeowners demand energy efficiency, sustainable materials and smart features for convenience and safety, new tools are helping remodelers deliver. This presentation explores cutting-edge advancements in augmented reality, robotics, LiDAR and AI that are paving the way for more accurate, efficient and customizable renovations. Remodeling professionals connect for peer-to-peer discussions, learn timely, practical business growth and project management strategies and discover remodeling trends in laid-back presentations in this lounge and learning space. Central access is available on a first-come, first-served basis and popular programs often reach capacity quickly. IBS REMODELING CENTRAL WEST, ROOM W304E | OPEN TO ALL IBS REGISTRANTS highlights TUESDAY & WEDNESDAY | 7 AM – 5:30 PM Thursday | 7 AM – 2 PM Scan code FOR THE FULL SCHEDULE. SG2623 SPONSORS Join us for Happy Hours Tuesday & Wednesday!* *While supplies last, must be at least 21 years of age with a valid government issued ID. Schedule current as of 12/1/2025; subject to change.

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