24 Double Your Conversion Rate Without Spending More | Tues, Feb 17, 11 – 11:30 AM In this high-energy, no-fluff discussion, uncover the hidden breakdowns in your sales process that cause buyers to stall and learn exactly how to fix them. Discover how to spot unspoken objections, build trust faster and guide buyers to confident “yes” decisions using a proven, step-by-step framework that can double your conversion rate — without increasing your marketing budget or chasing unqualified leads. Leave with practical tools you can apply immediately to turn more traffic into signed contracts. 6 Game-Changing Marketing Tools You’ll Wish You Started Using Yesterday | Wed, Feb 18, 11 – 11:30 AM Marketing is always changing, but not every shift is worth your time. In this power-packed discussion, cut through the noise and dive into six proven tools that are truly helping today’s marketers grab attention, earn trust and work smarter in 2026. See what each tool does, why it matters and how to start using it immediately. No hype, no fluff, just real-world examples and practical strategies that work! Digital Chemistry: How Storytelling + Tech Can Win Buyers’ Hearts (& Sales) | Thurs, Feb 19, 11 – 11:30 AM Home shopping can feel cold when tech takes over, but it doesn’t have to. See how one builder and their creative partners use emotionally charged storytelling and cutting-edge interactive visualization to create deep buyer connections – no model homes needed! From the builder’s vision to the tech that powered it and the creative content that brought it all to life — we’ll show you how to blend buyer personas, brand nuance and digital tools into a journey that sparks connection, drives conversions and builds brand loyalty. Builders, remodelers, sales and marketing professionals gather to connect, exchange ideas and sharpen their approach to today’s market with informal meetups, networking and thought-provoking programs on modern sales and marketing strategies — from digital marketing and social media to client relations and buyer communication. Central access is available on a first-come, first-served basis and popular programs often reach capacity quickly. IBS SALES CENTRAL WEST, ROOM W312A | OPEN TO ALL IBS REGISTRANTS highlights TUESDAY & WEDNESDAY | 7 AM – 5:30 PM Thursday | 7 AM – 2 PM Scan code FOR THE FULL SCHEDULE. SG2624 SPONSORs Join us for Happy Hours Tuesday & Wednesday!* *While supplies last, must be at least 21 years of age with a valid government issued ID. Schedule current as of 12/1/2025; subject to change.
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