28 NAHB 20 CLUBS LOUNGE WEST, ROOM 310A | OPEN TO ALL IBS REGISTRANTS SG2528 From Dirt to Done: Strategic Marketing for Every Building Stage In a market where timing is everything, the marketing message you deliver can either accelerate demand or stall momentum. In this session you will learn about the messaging framework being successfully used by top builders nationwide. Attendees will leave knowing how to strategically align your outreach with each stage of the build cycle—whether you’re breaking ground, have a stagnant community, or need to focus on inventory. Walk away with a smarter, more strategic approach to marketing that is built for the 2026 market. The Builder’s Cash Flow Stabilizer: Afford Top Talent, Systematize with AI, and Stop Bleeding Money You’re watching the market soften. Trades are inconsistent, your project manager is disengaged, and cash flow is chaotic—robbing Peter to pay Paul just to stay afloat. Worse, there’s no personnel strategy. You’re reacting to quits and hires, clinging to the wrong people while scrambling for the right ones. Stress is high, your team feels it, and one bad month could trigger a crisis. Most builders think it’s a labor or market problem. The real issue? Unstable cash flow blocks smart staffing and systemization. Without financial stability, you can’t plan, train, or scale effectively—and every decision feels like a gamble. In this session, you’ll learn the proven framework top builders use to stabilize cash flow and grow average cash balance—often without more revenue. This clarity creates margin for strategic hiring, training, and operational systems. You’ll leave with ONE tactical tool to stop the chaos and start building a business that thrives in any market. The NAHB 20 Clubs members are owners of home building and remodeling companies from non-competing markets that share their knowledge and discover new ways to improve their operations and increase their bottom lines. Join us in the lounge for numerous learning opportunities about leading industry topics. Attend a reception* to discover how the 20 Club program can refine your residential construction or remodeling business. SPONSORS highlights TUESDAY & WEDNESDAY | 7 AM – 5:30 PM Thursday | 7 AM – 2 PM Scan code FOR THE FULL SCHEDULE. *While supplies last, must be at least 21 years of age with a valid government issued ID. Schedule current as of 12/1/2025; subject to change.
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