National Association 2022 IBS Show Guide

35 IBS Education Sponsored by S Sales & Marketing A Proven Bra nd Bui lding Framework for Ma rketers W311-A When you ask, “What is brand marketing?” you get a lot of different answers which leads to confusion about what it truly is. At its core, brand marketing is about changing your target audience’s behavior by (1) understanding what they’re all about, (2) identifying how your brand can appeal to them, and (3) determining the right marketing mix to reach them to achieve your desired result. Our speaker will walk you through a simple framework that leverages his decades of experience with leading national brands which you can easily apply to your own business. Whether you’re a builder, a distributor or a manufacturer, discover how you can take these fundamentals to immediately impact your brand. Presenter(s): David Bernardino, Ammunition Cont inuing Ed: NAHB - 1.0 CE hour(s) T Building Techniques & Strategies Bef ore Di saster St rikes: How Pictures Ca n be Worth Thousands of Words & Dol lars W304-G Pictures (and videos) are worth a thousand words—and can also be worth thousands of dollars to builders and remodelers who can market and sell hardening strategies to their customers. Surveys tell us buyers want features designed to help their home survive a disaster, but even when faced with the potential for a hurricane, flood or wildfire, they aren’t often willing to pay for them. Using visuals to show what can happen to their home is a powerful way to influence those buying decisions. In this advanced session, see how different construction practices perform in wind tunnel tests and stand up to wildfires, learn the home strengthening techniques consumers want most and experience first-hand the type of immersive experience you can create for your buyers. Presenter(s): Alex Cary, AL Licensed Home Builder, Insurance Institute for Business and Home Safety | Marilyn Black, LEED AP, Chemical Insights, An Institute of Underwriters Laboratories Inc. | John Madden, IV, CAPS, CGP, CGB, CGR, Fortified Wise, J.Madden Homes LLC | Claudette Reichel, EdD, Louisiana State University AgCenter Extension Co ntinuing Ed: NAHB - 1.0 CE hour(s) Tuesday, February 8, 2022 9:15 AM – 10:15 AM spotlight 9: 15 AM – 10: 15 AM A Architecture & Design 60 Des ign Idea s in 60 Mi nutes Tangerine Ballroom, West Hall F-3 In this fast-paced session, industry-leading architects, interior designers, developers and builders will share the most current design ideas and strategies that you can use to update your elevations, renew floor plans, animate streetscapes, enhance amenities and develop dynamic neighborhoods. Using a wide array of drawings and photos, the panelists will show you how cutting-edge design can capture your buyer’s attention and make the sale. Presenter(s): Dawn Duhamel, CSP, Possibilities For Design | Paul Haden, C2 Collaborative | Dave Miles, MIRM, CSP, CASH, Milesbrand | Randy Noel, Reve Inc. | Kate Pourhassanian, HRi Design | Michael Stone, Bassenian Lagoni Co ntinuing Ed: NAHB - 1.0 CE hour(s) IBS Education Track Key A Architecture & Design T Building Techniques & Strategies B Business Management C Custom Building & Remodeling L Land Development & Community Design M Multifamily Housing P Project Management R Research & Trends S Sales & Marketing NO T E : All IBS education sessions are at the Ora nge Count y Conv ention Cent er Material and information presented in connection with the International Builders’ Show ® has not been reviewed, approved, or endorsed by the National Associa- tion of Home Builders (NAHB). The topics discussed and the materials provided during the show are for informational purposes only, are not intended to be an exhaustive presentation of information on a particular subject, and should not be treated as such. NAHB specifically disclaims any liability, loss or risk, personal or otherwise, which may be incurred as a consequence, directly or indirectly, in the use or application of any of the materials presented in any session presented as part of the NAHB International Builders’ Show ® .