National Association 2022 IBS Show Guide

Tech Byte 11: 15 AM – 11: 45 AM 40 A Architecture & D esign Ba th, Me et Spa: Designing for Beauty, We llness & Function W 314 In a time when wellness is at the forefront of everyone’ s mind, don’ t skimp on your designs in one of the everyday, overlooked spaces: bathrooms! W hether you’ re doing a simple refresh, remodeling an outdated space or starting a new build, this session will cover everything you need to know about designing bathrooms in 2022. W e’ ll ex plore the latest material options, fix tures, layouts and locations, along with tips and trends for incorporating health and self-care. F rom noise-reducing strategies and barrier-free design to color and comfort, learn how to design and create a retreat-like bathroom to be enjoyed for years to come. Presenter(s): Paul Brady, N C AR B, AIA, C G P, L E ED -AP, Godden | Sudik Architects Cont inuing Ed: N AHB - 1.0 C E hour( s) P Project M anagement From Sa les to Compl etion: Wi nning the Cus tomer Ex pectations Game W 304-G Successfully guiding a client through all the ups and downs of construction project comes down to setting, managing and meeting ex pectations. As the saying goes though, easier said than done. There are three main challenge for builders and remodelers. The first is that these ex pectations must be set from the beginning of the sales process right through to the end of the job. The second is that there are multiple people involved in the process as the client gets passed from sales to production. And third, the client is ex posed to media outside of our control that paints both ex cessively positive thinking or in many cases, ex cessively negative thinking. This session will show you how to navigate all these minefields, setting your client, and your project, up for success. Presenter(s): Timothy F al ler, R em odelers Advantage Cont inuing Ed: N AHB - 1.0 C E hour( s) S Sales & M arketing Ma rketproof Ma rketing: The Algorithm for Guaranteed Communi ty Sa les Succes s W 311-C Builders need to know how to max imize the efficiency of their marketing campaigns and sales results in real-world scenarios and varied market conditions. This advanced session will reveal a reliable and unbiased tool to help you determine how to make any community more successful. The M arketproof M arketing algorithm pinpoints opportunities for improvements in the sales and marketing funnel that prevents wasted money, time and energy. Should you spend more money on ads, or adjust the product offering first? Are social media ads the way to go, or do you need to focus on search engine marketing? L earn how to apply the algorithm to your communities to get the right answer every time — in any market. Presenter(s): K evi n O akl ey, D o Y ou C on vert Cont inuing Ed: N AHB - 1.0 C E hour( s) C C ustom Building & R e modeling Predictable Project Ma nagement: Ca lculating & Cont rolling Ca pacity to Avoid Cha os W 304-A The subject of capacity is critical for builders and project managers but often misunderstood and freq uently ignored altogether. This session will untangle the topic and deliver proven tools and strategies to make your business much more predictable and, therefore, poised and able to capture a larger share of the market. Topics include general growth and project management challenges and how they can be measured and controlled to ensure capacity is not ex c eeded. Strategies to overcome hiring and staffing issues common to business growth will also be discussed, along with formulas to guide better decision- making and productivity. Presenter(s): F r ed R e ikowsky, L icensed Professional Business C oach, L eg acy Business L eaders, L L C Co ntinuing Ed: N AHB - 1.0 C E hour( s) Tuesday, February 8, 2022 11:15 AM – 12:15 PM S Sales & M arketing LOL @ F B & iOS 14: Ca n’t We All Just Get Along? W 230 D igital advertising is a dynamic ecosystem that is constantly evolving. And just when you thought everyone was finally playing nice together, the new update from Apple has come along and disrupted your F acebook marketing ads. D uring this Tech Bytes session, q uickly get up to speed on what’ s happened in the five years since F acebook launched advertising. Hear the latest changes to F acebook ads, how Apple’ s iO S 14 impacts app and mobile web ads, what the 8 -pix el event cap means to optimization and targeting, and how to measure and manage it all to drive the best advertising results. Presenter(s): Tanner R o ss, SmartTouch® Interactive | Ivelys ( Evie) Tavarez, M .Ed., Blackburn Homes Co ntinuing Ed: N AHB - 0.50 C E hour( s)