National Association 2022 IBS Show Guide

41 IBS Education Sponsored by A Architecture & D esign Using Design as a Brand & Sales Tool to Increase Profitability W 311-A Have you wondered how some builders seem to sell their homes faster? W hat if it’ s all in the first impressions of the buyer? Builders who devote time and attention to building their brand through design can realize benefits with more favorable first impressions of their homes, more consistency in brand and reputation and impressed buyers. M oderated by an award-winning interior designer/ merchandiser, a panel of builders share their ex perience with design and how prioritizing design can lead to higher profits and happier buyers. Presenter(s): J oe D uffus, M IRM , Builders D esign | Garrett Hinds, Trumark Homes | D eana V idal, J ohn Burns R e al Estate C onsulting Continuing Ed: N AHB - 1.0 C E hour( s) L L and D evelopment & C ommunity D esign What Is the Next Great Amenity? W 308 -C N ature walks, coffee shops, remote offices, gyms, individual balconies: The amenity list is endless, but are you including the right ones for your buyers? J oin us as we uncover the nex t great amenity for four different community types: single family for sale; single family for rent; 55+ ; and multifamily low- to high-rise. W ith C O V ID -19 impacting our ability to gather and reigniting a love for the great outdoors, this session will offer solutions that foster a sense of community while providing options to residents to gather and live well. Presenter(s): C hris Grady, K EPHAR T C ommunity. Planning. Architecture | J ohn Guilliams, AIA, K GA Studio Architects, PC | Brad Haigh, PL A, N orris D esign Continuing Ed: N AHB - 1.0 C E hour( s) R R es earch & Trends Supply Chain & Materials: How to Reduce Cost & Increase Availability W 315 Supply chain disruptions and materials shortages are two of the biggest challenges affecting today’ s industry and your ability to build profitably. W hile no silver bullet ex ists, builders can find relief by working earnestly with their subcontractors and suppliers to lower each other’ s operating costs. It starts by asking a single q uestion, “W hat is it we do that costs you money? ” and then acting on those responses. In this advanced session, hear from a veteran builder/ supply chain ex ecutive who embraces a ‘ suppliers first’ strategy to reduce paint points and therefore unnecessary costs. Ex plore new pricing and product strategies you can employ in partnership with your suppliers and subcontractors. Presenter(s): K en Pinto, K enzai U S A Continuing Ed: N AHB - 1.0 C E hour( s) S Sales & M arketing The Evolution Of Online & Onsite Sales: Preparing For 2022 & Beyond W 307 -C This session will uncover the evolution of the onsite and online sales positions as we continue to navigate the pandemic and determine the future of home buying. L ear n how to set your company up for success by delivering the type of ex p erience that homebuyers now demand moving forward. Builders of all sizes will share ex am ples from the field and answers some of the most freq uently asked q uestions regarding the evolution of sales roles for both O S C and onsite sales. D iscover how to unleash the power of streamlined selling through key team members and processes. Presenter(s): Beth Byrd, Beacon Homes | Brooke C arroll, BIC , SPS, SR E S, C SP , Homes By D ickerson | C ori M asters, Beacon Homes | M att R i ley, N ew Home Inc Continuing Ed: N AHB - 1.0 C E hour( s) Tuesday, February 8, 2022 11:15 AM – 12:15 PM