National Association 2022 IBS Show Guide

42 IBS Education Sponsored by B Business Management Bey ond Bui lding: Ma stering the Dema nds of a Modern- D ay Bui lder W307-C Post on social media. Manage your team. Provide a solid company culture. Try out TikTok. Participate in Parade of Homes. In this day and age, you have to do a whole lot more than just build, especially if you want to actively gain new leads. So, how do you keep up? And how do you continue to elevate the experience for your customers? In this advanced session, our panel of experts will help you understand how you can do it all. Presenter(s): Joe Christensen, Cardinal Crest Design Build | Dan Houghton, Buildertrend | Katie Kath, Jkath Design Build + Reinvent | Nick Schiffer, NS Builders Co ntinuing Ed: NAHB - 1.0 CE hour(s) L Land Development & Community Design Bui lt-for-Rent Si ngle Family: Opt imizing Your Ri sk-Adjusted Ret urns W304-G With billions flowing into the built-for-rent (BFR) market right now, the level of competition is heating up. This session will provide you with actionable advice, vital forecasts, potentials and pitfalls and case studies from different parts of the country. Learn different strategies for segmentation, and observe how rents and rents-per-square foot compare and are trending in various markets. Discuss the factors to consider in determining the best type of housing, and explore the best community-style options for the location you are considering. Presenter(s): Brad Hunter, Hunter Housing Economics | Thibault Adrien, DESS, MSC, Lafayette Cont inuing Ed: NAHB - 1.0 CE hour(s) Tuesday, February 8, 2022 1:45 PM – 2:45 PM R Research & Trends Lev eraging AI to Bui ld the Ri ght Home for Your Ma rket W230 As an industry, it’s common practice to make high-impact business decisions based on intuition, experience and historical sales data. But with the market changing more quickly than ever and past performance not the predictor it once was, how does a builder de-risk these decisions and stay ahead of the curve? The answer lies in your ability to build-to-forecast rather than build- to-order – and that begins by taking advantage of powerful tools like artificial intelligence and real-time data. In this Tech Byte, we’ll investigate the different types of AI as well as practical use cases that help you understand how to leverage the technology to: adapt to a changing market, increase margins, optimize pricing and understand buyer demand. Presenter(s): Zishan Kassam, OpenHouse.ai Cont inuing Ed: NAHB - 0.50 CE hour(s) Tech Byte 12: 15 PM – 12: 45 PM S Sales & Marketing Facebook Lea d Ads: Ca pture and Conv ert More Home Buy ers W230 Leads are the lifeblood of any business, yet many builders don’t have a consistent way to generate them. With more than 1.73 billion daily active users, more builders are turning to Facebook to grow their businesses. But are you making common, simple mistakes that result in lackluster conversions and poor ROI? In this Tech Bytes session, learn how to generate a consistent flow of qualified home buyers — without having to learn landing page software or redesign your website. Make 2022 the year you stop wasting money on ineffective campaigns and finally make Facebook the lead-generating machine it can be for your business. Presenter(s): Krystal Hobbs, Reflective Marketing Co ntinuing Ed: NAHB - 0.50 CE hour(s) Tech Byte 1: 15 PM – 1: 45 PM