National Association 2022 IBS Show Guide

44 C Custom Building & Remodeling How to Stand Out, Attract the Best Clients & Win Every Sale W304-A “Why should I choose you?” Every project won or lost can be traced back to how you answer this one simple question. To win the job, your prospect must believe that you are their best choice. The problem is that you can’t just tell them why you are; they must discover it on their own. This session will show you how to position yourself as the prospect’s best choice from the onset, giving you a distinct advantage over your competition—even if you’re competing against companies 10 times your size. Packed with real-world examples, this interactive crash course on branding and strategic positioning will provide tools you can take home and immediately apply to your business. Presenter(s): Mark Harari, R/A Marketing Inc. Continuing Ed: NAHB - 1.0 CE hour(s) A Architecture & Design Fixing Old Floor Plan Faux Pas & Out-of-Date Design W314 Floor plans, materials and color should respond to changing markets, dynamic buyer profiles, and how today’s buyers live. Thankfully, small tweaks to tried-and-true designs can still appeal to new buyers while minimizing waste, maximizing housing attainability and staying on-trend. This advanced session will address common plan missteps and how to fix them, how to update your material and finish packages for today’s buyers, and the benefits of going through this design exercise for your own business. Presenter(s): Jay Kallos, Ashton Woods | Lesley McCarthy, Builders Design | Deryl Patterson, AIA, Housing Design Matters, Inc. Continuing Ed: NAHB - 1.0 CE hour(s) Tuesday, February 8, 2022 1:45 PM – 2:45 PM