National Association 2022 IBS Show Guide

45 IBS Education Sponsored by S Sales & M arketing Self-Guided Tours, AI & Automation: A 5-Step Tech Framework for Efficiently Managing High-Volume Leads W 311-A Following CO V I D-19’s lasting impact on consumer behavior, coupled with the unprecedented market conditions of the past year, home builders need to adapt their digital strategies to shift from lead generation to managing the overwhelming lead volume and buyer demand. This session will provide a clear, step-by-step process for home builders to quickly adopt the latest technologies, like self-guided tours, artificial intelligence and marketing automation, to nurture leads through the sales funnel— wh ile reducing the burden on the sales team. L earn how to use this framework to balance lead generation and high-volume lead nurturing as market conditions change. Presenter(s): Tom N elson, U T our Self-G uided H om e Tours | B a ssam Salem, A tl asR TX , a M indshare V enture Continuing Ed: N AHB - 1.0 C E hour( s) B B u siness M anagement Stop Wading in the Shallows: How to Build a Company Culture That Runs Deep W 311-C W hen businesses tout their inviting corporate culture to attract star talent, they’re often referring to the perks. B u t does an espresso machine, pool table and bean bag chairs really create a stimulating and productive workplace environment? R ep lace this shallow culture with a deeper one— on e that encourages inspiring, thoughtful debate and discussion. Explore what truly contributes to your team’s effectiveness, ignites innovation and builds lasting relationships that contribute to long-term talent retention. I dentify steps to deepen the corporate culture in ways that are more lasting than pizza parties and C as ual Fridays. Presenter(s): C h ad Sanschagrin, C an nonball M oments Continuing Ed: N AHB - 1.0 C E hour( s) Tuesday, February 8, 2022 1:45 PM – 2:45 PM R R e search & Trends The 2022 Housing & Economic Outlook Tangerine B a llroom, W est H all F-3 W here will the economy go in 2022? This advanced session will focus on the state of the nation’s economy and housing markets. A s the economy recovers from the virus crisis, supply limitations are building and inflation is rising. N ationally recognized economists will discuss the outlook for employment, housing prices and construction starts ( for single family and multifamily) and remodeling. Speakers will provide an analysis of the strengths and weaknesses of the housing sector. They will further analyze financial conditions and their impact on builders and buyers, and reveal market strengths by sector and region. Presenter(s): David B e rson, P hD., N ationwide I nsurance | R ob ert Dietz, P h.D., N ational A s sociation of H ome B u ilders | Frank N othaft, P h.D., C oreL ogic Continuing Ed: N AH B - 1.0 C E hour( s) spotlight 1: 45 PM – 2: 45 PM