National Association 2022 IBS Show Guide

46 S Sales & M arketing To Pivot or Not to Pivot? 10 Key Ma rketing Cha nges You Mus t Ma ke in 2022 W 315 The home shopping ex p erience has forever changed. Home builders need to be prepared to continue to pivot their marketing strategies to meet the growing demands of homebuyers. This session takes an inside look at the 10 key strategy pivots, both online and onsite, that organizations must have in place to meet buyer ex p erience ex p ectations. J oin us to hear first-hand from the home builder and real estate developers that are leading the way, and leave with tactical ex ec ution ideas covering search, display, email, website creation, social media, geofencing, tracking, analytics, and more to build successful marketing programs in 2022. Presenter(s): R ob ert C owes, III, BBA, M BA, SmartTouch ® Interactive | L i anne M cO u at, M cO u at Partnership Co ntinuing Ed: N AHB - 1.0 C E hour( s) M M ultifamily Housing The Hot test, Sma rtest & Mos t Import ant Trends in the Mul tifamily Ma rket W 308 -C C h anges in technology, consumer behavior and product demand are driving a variety of ‘ buzzworthy’ trends across the multifamily market as we all try to understand our post-COV ID new normal. W hich product trends are worth following? W hich are worth investigating further or investing in? W hat role does technology play as society become even more electronically focused? How will your businesses create meaningful consumer ex p eriences in light of mega-automation? J oin us to ex p lore these critical q uestions and the top trends you should be taking advantage of to grab the public’ s attention and grow your business. Presenter(s): J en nifer N evitt, F orty-T wo, LLC Cont inuing Ed: N AHB - 1.0 C E hour( s) Tuesday, February 8, 2022 1:45 PM – 2:45 PM IBS is a great place to increase your NAHB member network. When you work with an NAHB member, you know you’re working with someone who is as committed to integrity and professionalism in the home building industry as you are. Our strong and diverse network of industry professionals makes it easy to keep your business within the NAHB community. SG22-43 Scan to see IBS Exhibitors that are NAHB Members.