National Association 2022 IBS Show Guide

55 IBS Education Sponsored by B Business M anagement Liability & Risk in The New Normal: How to Expect the Unexpected in 2022 & Beyond W 308 -C Y our business has weathered substantial changes responding to C O V ID -19 issues— s upply chain disruptions, building material price spikes or unavailability, labor shortages and more. M any don’ t want to even think, “W hat’ s nex t ? ” But because leading ex p erts believe that the U . S. will not return to some sense of “normal” until at least through 2022, that is precisely what you need to do. This session will help you evaluate your business from a liability perspective -- legal issues, contract changes, insurance coverage, vaccine concerns, jobsite safety and more. R e view some of the key lessons learned during 2021, including recent court cases and cyber threats, and leave with how to develop a plan to better respond when interruptions occur. Presenter(s): J ames L each, J D M BA M I C PC U C LU , C entricity | F elicia W atson, J D , L L M , N ational Association of Home Builders Continuing Ed: N AHB - 1.0 C E hour( s) A Architecture & D esign The 2022 Design Battle Royale W 314 See page 51 for description! S Sales & M arketing Extreme Makeover Sales Edition: Empowering Your OSC to Guide Sales Conversion & Customer Experience W 315 Y our online sales counselor ( O SC ) program is the crossroad of marketing strategy and sales conversion. This is the pinnacle point where buyers begin to communicate on their customer journey. Are you letting your O SC s take the lead, and are your customers getting what they want? If not, it may be time for an Ex treme M akeover of your lead handling process. In this fast-paced, game show style session, our five O SC ex perts will provide their uniq ue and spirited views to this process. R eceive unmatched advice as you learn today’ s best practices for lead q ualification and conversion while giving your customers the ex perience they desire. Presenter(s): L eah F el lows, Blue Gypsy Inc. | C ori M asters, Beacon Homes | Ingrid Prince, C en tury C om plete | Heidi Schroeder, EC I Software Solutions | Sara W illiams, Anewgo Continuing Ed: N AHB - 1.0 C E hour( s) S Sales & M arketing From Prospects to Profits: A Systemized Process for Sales Success W 311-C N umbers tell a story, and learning to generate and read numbers within your sales process allows for tremendous insight and smart, accurate decision making. But no manual process can deliver the numbers, the story and benefit of an automation one. In this interactive session, learn how to systemize your sales and leverage your numbers into formulas, decisions and a process that will lead to a great level of success. O u r panel will delve into the “why” behind the numbers as well as how you can translate these insights into profit. Presenter(s): Erik C ofi eld, C G A, The Association of Professional Builders | R o cky Simmons, V ISIO N HOM ES, IN C . | Scott Stroud, M odularhomes.com | M hCRM Continuing Ed: N AHB - 1.0 C E hour( s) B Business M anagement To Grow Your Business, Grow Your People: How to Lead, Coach & Nurture Today’s Teams W 311-A O nly better people can produce consistently better results, and only leaders who develop those people are really leading. In this advanced session, develop the skills to become that leader. L earn how to develop people who define a good day as one that presents them with the obstacles and adversity that can help them learn, grow and improve. D iscover ways to nurture people so they embrace change and overcome obstacles to become ex ceptional. And gain new insights on how to best attract, coach, develop and retain those who will take your business to the nex t level. Presenter(s): M ike M oore, M oore L ead ership & Peak Performance Continuing Ed: N AHB - 1.0 C E hour( s) Wednesday, February 9, 2022 9:15 AM – 10:15 AM S Sales & M arketing Make a Long ‘Story’ Short: Enhance your Content Strategy with Facebook & Instagram Stories W 230 F i ve hundred million people use Instagram and F acebook Stories every single day. W hy? People’ s attention spans are getting shorter, which means they’ re looking for content that’ s q uick and easy to digest. That’ s where Stories come in. Stories are seconds-long photo and video posts that are only available for a brief amount of time. But in that time, you can do so much when done right. In this Tech Bytes session, learn ways to make your social media presence grow and create Stories your audience can’ t wait to read! Presenter(s): C helsey K eenan, Group Two Advertising Continuing Ed: N AHB - 0.50 C E hour( s) Tech Byte 9: 15 AM – 9: 45 AM