National Association 2022 IBS Show Guide

56 IBS Education Sponsored by L L an d Development & C om munity Design Dens ity that Del ivers: Sol utions for Ex ceptional Sma ll Lot Product & Neighborhood Des ign W 304 -A A fford ability with personal space is more essential than ever. For many, gone are the days of comfort in high rises and hemmed-in options. This session will illustrate how builders and buyers can “ have their cake and eat it too” with narrow lots and efficient use of space in smaller products that live well in great communities. See successful communities from across the country, and learn the key elements that made them a win-win for the builder and buyer. Explore flexible space configurations for retreats, private outdoor spaces, home offices and more in both single-family and attached products. G ain insights for using innovative site designs to achieve greater density, while maintaining a livable sense of place. Presenter(s): J oh n H u nt, M arketN sight | C h ris M oore, DTJ Design Cont inuing Ed: N AHB - 1.0 C E hour( s) S Sales & M arketing Does Your Website Ha ve a “ Buy N ow” But ton? W 311-A I s your website an e-commerce engine where homebuyers can click a “ B u y N ow” button and purchase a new home? C ar dealers have perfected selling cars online -- even allowing for a variety of options and upgrades. W hy haven’t home builders figured this out? This session focuses on what home builders need to add to their websites to make “ B u y N ow” possible. I ntegrating technology with marketing messaging and learning how the sales team supports the customer experience for early adopters is key. Find out what home buyers need in order to feel comfortable with this transaction. Presenter(s): G reg B r ay, M BA , B l ue Tangerine L C C | C arol M organ, M I RM , C AP S, C SP , Denim M arketing | M atthew Slutsky, B u zzB u zzH ome Co ntinuing Ed: N AH B - 1.0 C E hour( s) B B u siness M anagement From Bui lder to Dev eloper: St eps & Bes t Practices for Di versifying into Dev elopment W 307 -C Do you want to diversify your revenue from solely being a builder to also include development? I n this session, hear from three experts who’ve effectively navigated the developer space. G ain key strategies to success like the importance of research and feasibility studies, developing your team and supporting your proj ect. A n d get tips to understand zoning, utilities and when to make the decision to buy land. B u ilders need to continually expand their portfolios -- come find out why development might be right for you and how to get started. Presenter(s): Emily B o yd, Tri P ointe H omes | R a chel B r own, R a chel B r own H omes | A n di Dirkschneider, B r ookline H omes Co ntinuing Ed: N AH B - 1.0 C E hour( s) Wednesday, February 9, 2022 11:15 AM – 12:15 PM S Sales & M arketing How Taylor Morri son Is Bri nging the Se xy Ba ck to the Hom e Buy ing Ex perience W 230 W ith more of the home buying process moving online and virtual, how do home builders provide a positive buying experience, especially when the process itself is unnecessarily complicated and frustrating? Taylor M orrison has been at the forefront of new digital technologies to reduce friction between builder and buyer throughout the entire customer j ourney. Explore how they use their website as an important salesperson, and learn about their wildly successful chatbot ‘ L i v’ and other automated technologies that have helped them revolutionize the digital homebuying process. This Tech B yt es session will provide a framework for any builder to improve the sales process, develop positive relationships, and meet the ever-changing expectations of today’s digital buyer. Presenter(s): Stephanie M cC arty , Taylor M orrison | B a ssam Salem, A tl asR TX , a M indshare V enture Cont inuing Ed: N AHB - 0.50 C E hour( s) Tech Byte 10: 15 AM – 10: 45 AM