National Association 2022 IBS Show Guide

58 IBS Education Sponsored by M Multifamily Housing Ri sks & Opport unities Wi thin the Global Of fsite Cons truction Indus try W308-C The U.S. housing crisis is unlike anything we’ve experienced before. Historically low interest rates led to a housing inventory shortfall which drove prices high and exacerbated the affordable housing crisis. This advanced session will introduce you to a unique solution for this crisis: multifamily housing built offsite using volumetric modular construction techniques. This solution isn’t without its challenges. Global supply chain restrictions, along with inflation, represent just two of the many risks. However, with a shift in perspective, you can recognize these risks as opportunities for innovation that have the potential to change the multifamily construction landscape for generations. Presenter(s): Vaughan Buckley, Volumetric Building Companies | Sara Ann Logan, NCARB, AIA, IIDA, Volumetric Building Companies | Caleb Roope, The Pacific Companies | Rick Holliday, Factory OS Cont inuing Ed: NAHB - 1.0 CE hour(s) S Sales & Marketing The New Ru les for New Home Sa les: Reev aluating Your Sa les Process & Tactics in a Di gital World W315 In 2020, builders hurried to adapt to a shift to complete online selling. From home tours to closings, every step evolved to a virtual system. In 2021, the unprecedented demand pushed builders and new home sales professionals to their limits. In the haste to keep up, did you institute the best practices? Have you maintained the fundamentals you need? This advanced session will help you look at what works and where you can improve your sales system. Now’s the time to learn “The New Rule of New Home Sales” so you can fully prepare for this change in how new homes are sold -- now and in the future. Presenter(s): Myers Barnes, MIRM, Myers Barnes Associates | Matt Riley, New Home Inc | Chad Sanschagrin, Cannonball Moments Cont inuing Ed: NAHB - 1.0 CE hour(s) A Architecture & Design Think Di fferent & Thrive: 7 Ways to Lower Cos ts, De sign Attainable Homes & Push Past the Compet ition W311-C Why do some homes cost more than others to build when the square footage is similar? How do you avoid costly fixes on your job site? Why do some homes have better curb appeal than others? These are just some of the burning questions builders have -- and our speaker has the answers. In this advanced session, discover ways to create house plans that are economical to build, functional to live in and attractive, too. Come ready to think differently, and learn how to build homes that are better looking, less wasteful and more functional for your clients. Presenter(s): Michael Walker, Walker Home Design Co ntinuing Ed: NAHB - 1.0 CE hour(s) Wednesday, February 9, 2022 11:15 AM – 12:15 PM S Sales & Marketing How to Wi n Wi th Video: Bui lding Trust & Soci al Presence W230 As an industry, we understand the value of having great photography, but today, it’s video that is ruling the content world. From how-to videos to project showcase videos, people love to sit back and enjoy well produced video. This session features a carpentry company that, early on, recognized the marketing opportunity that social media and video held. Hear their story that has allowed them to skip the long, painful journey of doing the same meager projects and instead build trust and relationships through video marketing. Video doesn’t have to be an overwhelming investment -- chose your audience, chose the message you’re looking to share and get creating! This Tech Byte will show you how. Presenter(s): Nick Schiffer, NS Builders Co ntinuing Ed: NAHB - 0.50 CE hour(s) Tech Byte 12: 15 PM – 12: 45 PM