National Association 2022 IBS Show Guide

65 C C ustom B u ilding & R e modeling Des igning Cus tom Homes for Modul ar Cons truction W 304 -A O ffs ite modular construction offers tremendous benefit to the builder and buyer. Taking full advantage is not difficult, but it does mean adj usting the way we approach the design of our proj ects as many of those key processes are consolidated up-front. C hanging course later, or worse yet, trying to adapt a plan intended for traditional onsite construction will prove costly. I n this session, explore best practices for getting your design right from the start and how doing so can reduce waste, speed up completion time and satisfy multiple entities, including the manufacturer, builder and end user— th e homeowner. Presenter(s): K en Semler, C AP S, I mpresa M odular | Tim R i ni, Epcon C ommunities Co ntinuing Ed: N AH B - 1.0 C E hour( s) S Sales & M arketing A Look Ins ide the Mi nd of the Hi gh Performance Homebuy er W 311-C Through analyzing new data, exploring consumer insights and comparing what buyers want on the front end versus what they want once they’ve lived in the home for a while, this session will help high performance builders and manufacturers improve your product offerings, customer experiences and bottom line. B y taking a closer look at high performance homebuyer preferences and their decision- making process, builders can clearly target these potential buyers, revise their marketing strategies and hone messaging to drive sales. Presenter(s): Suzanne Shelton, Shelton G roup Cont inuing Ed: N AHB - 1.0 C E hour( s) A A rch itecture & Design Del iver the Goldilocks Ex perience: Ri ght-sizing & Des ign St rategies to Ma ke Homes Feel “Jus t Ri ght ” W 311-A I nvite your buyers into the G oldilocks Experience, where right- sized floorplans are functional and flexible, and design trends are thoughtfully integrated to deliver a home that feels “ j ust right.” I n a world where homebuyers are looking for floor plan efficiency and multi-use functionality, design is not as easy as adding some square footage here or an extra room over there. I n this session, see examples of “ j ust right” design, and discuss how you can achieve the same feel in your homes. L earn the tools to curate design trends to your buyer and market. Stay ahead of the game by understanding right-sizing and trends; then you and your buyers will walk away as winners. Presenter(s): M egan Eltringham, The N ew H om e C o mpany | A l lison P au l, AI A , N C ARB , L E ED AP , L es sard Design | Teri SlavikTsuyuki, BA , M S ( honors) I ntegrated M arketing C om munications, tst ink, llc | R yan W hite, B S, DAH LI N A rch itecture P l anning Cont inuing Ed: N AHB - 1.0 C E hour( s) Wednesday, February 9, 2022 3:45 P M – 4:45 PM