National Association 2022 IBS Show Guide

67 IBS Education Sponsored by B Business M anagement Tools for Growth & Protection When the Ma rket Ebbs & Flows W 304-C M arkets will always have their highs and lows, and for many small business owners, those variations can stunt or slow desired growth, or restrict holding the status q uo. This session will highlight the tools used to help builders and remodelers not only accelerate growth beyond their goals, but also protect them from losing traction when conditions of uncertainty, even unprecedented ones, surface in the market. Presenter(s): M ike D ildine, BA, C onstruction M anagement, Highland Homes | J ared M aybon, M .Ed, Highland Homes Co ntinuing Ed: N AHB - 1.0 C E hour( s) B Business M anagement The Priority St ack: Time Ma nagement St rategies for Getting More Done by Doi ng Les s W 314 Time is your most valuable asset. The problem is most construction business owners and managers spend their time reacting to the day- to-day tasks instead of creating a plan to focus on priorities, resulting in stress and lost profits. W hen you budget your time, you’ ll get more done by doing less work. In this session, learn how to develop your daily “Priority Stack” and utilize block scheduling to create an ideal week and build muscle memory for the operations of your business. W ith an ideal week in place, you will communicate more clearly, lead more effectively and delegate the tasks you don’ t need to be doing. W alk away with a plan you can implement immediately to prioritize your time and ex ecute on the important tasks that drive your business’ growth. Presenter(s): Shawn V an D yke, BS C ivil Engineering M S Structural Engineering, Author - Profit F irst for C ontractors, Built to Build Academy Cont inuing Ed: N AHB - 1.0 C E hour( s) T Building Techniq ues & Strategies The Shocki ng Truth About the 2020 National El ectric Code & Wha t It Mi ght Cos t You W 304-G The 2020 N ational Electric C ode ( N EC ) is sweeping the nation and within its pages are several changes that will significantly raise costs of building and remodeling homes. This session will ex amine the top 13 changes that will have you raising your eyebrow and inspiring spirited discussion amongst participants. Some of the changes we’ ll discuss include: ground fault protection devices; and the number of receptacles req uired at islands and peninsulas, whole house surge protectors, and an ex ternal emergency disconnect. W hat’ s req uired by the 2020 N EC could be one of the most discussed topics at IBS this year. Presenter(s): D ave Y elovich, C G P, C G B, D PIS Builder Services Cont inuing Ed: N AHB - 1.0 C E hour( s) Wednesday, February 9, 2022 3:45 PM – 4:45 PM S Sales & M arketing Audience Targeting & Da ta Privacy: Crea ting Ef fective Soci al Medi a Ads W 230 Are you running F acebook and/ or Instagram ads but aren’ t sure if you’ re actually reaching your target audience? D o your ads freq uently get denied and you don’ t know why? Y ou aren’ t alone. F acebook has continually made it harder for advertisers to hone on their target audience, and privacy changes -- particularly with iO S 14 -- have made understanding how to create effective ads even more confusing. In this Tech Bytes session, learn ways of ensuring your F acebook and Instagram ad budget is being spent as effectively as possible. D iscover how to create effective ads that will reach your target audience and get you the most bang for your buck. Topics include using the F acebook Pix e l, special ad categories, creating audiences and more. Presenter(s): C ourtney Stewart, D enim M arketing Co ntinuing Ed: N AHB - 0.50 C E hour( s) Tech Byte 4: 15 PM – 4: 45 PM