National Association 2022 IBS Show Guide

70 IBS Education Sponsored by P Project Management Homeowner Zen: How to Build Trust & Reduce Drama with Your Clients W304-G For many building professionals, the most challenging part of the project has nothing to do with construction: It is reducing conflict, building trust and eliminating drama with homeowners. Add in production delays, material shortages and the ongoing pandemic, and this task is harder than ever. This session will help you gain a fresh perspective on your business practices to significantly improve the homeowner experience. Understand why there is a general mistrust of our industry, and discover the two keys to build confidence with clients. Explore technologies and best practices for effective communication in our post-pandemic world. And learn the four secrets to reducing conflict and drama with your homeowner, especially those who may be particularly difficult or emotional. Presenter(s): Ed Earl, MBA, Residential Contractor Services Group Continuing Ed: NAHB - 1.0 CE hour(s) C Custom Building & Remodeling The Custom Builder’s Guide to Sustainable, Profitable Business Strategy W304-A The business strategy for custom builders is unlike others in the industry. Whether you need a fresh perspective or are seeking reassurance that you are on the right path, this hands-on session will guide you through over 100 business health check points and get you started on a personalized plan of action for achieving what you want for your businesses. You’ll explore the numbers, processes and best practices for all key builder business disciplines, including human capital, organizational capability, customer acquisition, strategic direction and more, and identify the obstacles that may be keeping you from hitting your targets. Walk away with insights and tools you need for setting your business up for sustained future growth and success. Presenter(s): Erik Cofield, CGA, The Association of Professional Builders | Jim Pitcher, CRC Builders | Scott Stroud, Modularhomes.com | MhCRM Continuing Ed: NAHB - 1.0 CE hour(s) Thursday, February 10, 2022 9:15 AM – 10:15 AM S Sales & Marketing 7 Tips for Getting the Most Out of Facebook Business Manager W230 Did you know that Facebook has a whole user interface for businesses? It’s called Facebook Business Manager, and it provides a variety of tools — from running ads to managing employees — that make the platform significantly easier to manage and allow you to take advantage of all it has to offer. This Tech Bytes session will examine seven tips and tricks that you can use for your business. Learn how to schedule posts on Instagram and Facebook, provide employees (or consultants) access to your pages and accounts without giving out password info, create custom audiences and more. Presenter(s): Molly White, ONeil Interactive Continuing Ed: NAHB - 0.50 CE hour(s) Tech Byte 9: 15 AM – 9: 45 AM S Sales & Marketing Moving Beyond Clicks: The Skills, Tools & Mindset for the Modern Marketer Tangerine Ballroom, West Hall F-3 Traditional marketing focuses on blogging, social media and email. While those tactics are still important, marketing is so much more. Yesterday’s marketer was focused on lead generation and conversion, while the marketer of today (and tomorrow) is equipped with a growth mindset and is focused on the entire customer journey. This session will tackle a marketing strategy that reflects and exceeds the desires of the digital-first shoppers and buyers. Examine the tools and tactics that the modern marketer needs for success both internally within their organization and externally to their market. And delve into the principles of the F.A.S.T. marketing approach: Forward-thinking, Act Decisively, Shift with Customers, and Track Relevant Metrics. Presenter(s): Angela McKay, ATM Creative | Meredith Oliver, MIRM, CSP, Meredith Communications Continuing Ed: NAHB - 1.0 CE hour(s) spotlight 9: 15 AM – 10: 15 AM