National Association 2022 IBS Show Guide

72 L L an d D evelopment & C om munity D esign Today ’ s Inn ovative Ca pital Trends For Bui lders & Dev elopers W 304-C N ew, innovative financing trends are capturing the attention of many ex p erienced builders as new capital players and strategies enter the industry. Builders and developers need to learn how best to navigate the new landscape of capital, or they will miss out on these opportunities and ways to grow their business through strategic financing and capital partnerships. This advanced session will ex p lain ex actl y what’ s happening today in both the for-sale and built-for-rent models, the issues builders face and the ways to problem solve so you may apply these financial innovations to your business. Presenter(s): M ichael Berke, Tempo C ap ital Group, LL C Cont inuing Ed: N AHB - 1.0 C E hour( s) R R e search & Trends Triple Threat: Re-i magining Home Bui lding from the Ground Up W 307 -C O u r industry faces a crisis in three areas: affordability, manufacturing efficiency and sustainability. In this session, hear from three companies that set out to rethink the way we build, and through the use of innovative offsite solutions, have delivered a home building process that can be done smarter, faster and better for all. Ex p lore the use of vertical integration, modular building and “micro distribution” centers. Gain insight into the use of pre-built modular and principles from the Toyota Production System to increase q uality, shorten schedules and deliver beautiful, affordable homes even in the most ex p ensive markets. And see how advancements in offsite construction, combined with transparent, collaborative supply chains offer solutions to advancing sustainability. Presenter(s): C harlie C hupp, J r., F ading W est D evelopment | D ean D alvit, AIA, PE, EV studio | Amit Haller, V eev Group, Inc. | Annie Perkins, L E ED Green Associate, Sustainable F orestry Initiative Co ntinuing Ed: N AHB - 1.0 C E hour( s) Thursday, February 10, 2022 9:15 AM – 10:15 AM S Sales & M arketing Hy perlocal St rategy: Es tablishing Your Bra nd as a Trusted Loca l Bu ilder W 230 Hyperlocal search and marketing strategies aren’ t a new concept, but they are not often talked about in the housing industry. This Tech Bytes session will ex p lore different facets of hyperlocal: local search, website filtering, URL structure, social media hashtag strategies, brand messaging, advertising options and the two approaches to hyperlocal marketing ( transactional and relational) . J oin us to gain knowledgeable takeaways and easy tweaks to your marketing plan to established yourself as a trusted, local builder to community and potential buyers. Presenter(s): L i ndsay Haltom, Homes by Taber | K arsen D olliver, Builder D esigns | L ogan Peters, Builder D esigns Co ntinuing Ed: N AHB - 0.50 C E hour( s) Tech Byte 10: 15 AM – 10: 45 AM BE A SPEAKER at IBS 2023 NAHB is looking for experts and thought leaders in residential home building to present sessions at IBS 2023 and we want to hear from you! Learn More buildersshow.com/speak