National Association 2022 IBS Show Guide

75 IBS Education Sponsored by M M ultifamily H ou sing Mul tifamily Product, Uni t & Amenity Trends W 308 -C M ultifamily designs have changed since the pandemic. Demand has increased for properties with more rooms and space, and at lower price points. W ill this evolution continue? This session will explore how unit configurations are shifting to accommodate work from home; the value of outdoor amenities, including balconies; and how garden, wrap and other configurations will fair in 2022. Discover the trending amenities, product types and floorplans in today’s development environment. Presenter(s): B rooke C ol lins, B u ilders Design | R i chard G ollis, The C on cord G roup | W alter H ughes, M A , A I A , H umphreys and P artners A rchitects | J on W ood, L eg acy P artn ers Cont inuing Ed: N AHB - 1.0 C E hour( s) S Sales & M arketing Ret hinking the Fun-Duh-Mentals of New Home Sa les W 311-A There’s an opportunity to widen the gap between new and pre- existing home sales and it begins with fundamentals. FUN : I f building and selling isn’t fun for you and your buyers, you’re doing it wrong. L earn how to turn the chaos, confusion and high expectations into a positive experience. DUH : A s amazing as sales have been, there is still untapped opportunity. U p wards of three times more people want a new home than the amount we sell today, which makes rethinking our process a no-brainer. M EN TAL S: W e can’t improve what we refuse to change, and it needs to start with how we view ourselves, our industry and our customers. O n ce we begin to look at all three differently, we’ll be able to stop competing with resale and start selling to buyers we haven’t reached for years. Presenter(s): A n ya C h risanthon, A n ya C h risanthon M arketing | Q uint L ears , M I RM , N ew H om e Sales, LLC | M ike M oore, M oore L eadership & P eak P erform ance Cont inuing Ed: N AHB - 1.0 C E hour( s) Thursday, February 10, 2022 11:15 AM – 12:15 PM S Sales & M arketing Unco ver Hi dden Gems in Loca l SEO Opt imization W 230 Y ou understand the importance of SEO . Y ou’ve spent a lot of time and money to optimize your content, site, profiles, meta data and more. Y et you still find yourself asking the question: “ W hy isn’t my business showing up at or near the top of the search results? ” Sound familiar? There is a dizzying array of methods to improve your SEO for better online page rankings. A n d getting beyond the basics is often the difference between a top result and being buried on page 2. I n this Tech B yt es session, uncover some lesser-known, yet proven methods that you can implement now to build upon your SEO foundation to improve your local search result rankings. Presenter(s): C abe V inson, B l ue Tangerine Co ntinuing Ed: N AH B - 0.50 C E hour( s) Tech Byte 11: 15 AM – 11: 45 AM