National Association 2022 IBS Show Guide

76 IBS Education Sponsored by S Sales & M arketing 60 Seconds or Less: Using Short-Form Video to Connect With & Educate Buyers W 230 W ould you rather watch a three-hour long documentary or catch a 6 0 second recap on TikTok? Attention spans are getting shorter, and people are looking for content that’ s q uick and easy to digest. It’ s time to learn how to show up for your audience with the right and rightly-timed content. In this Tech Bytes session, learn from two home builder social media ex p erts about how to take social media trends, relate them to homebuilding, and make a truly educational short-form videos for today’ s audience. Presenter(s): C helsey K eenan, Group Two Advertising Continuing Ed: N AHB - 0.50 C E hour( s) S Sales & M arketing Strategies & Success Secrets for Creating the Online Home Shopping Experience Buyers Expect W 308 -C O n line shopping ex p ectations have evolved ex p onentially in the last few years as consumers have become conditioned to shop at Amazon, W almart.com and W ayfair. As a result, homebuyers now have an online ex p ectation that must be met and are more comfortable than ever purchasing a home without having to physically visit it. C reating the capability for your prospects to safely and conveniently purchase their dream home online is sure to capture attention. However, builders often feel the leap is too complicated and ex p ensive to be realistic. J oin us for an engaging discussion with a group of top industry technologists who will show you the online ex p erience your customers ex p ect and ex p ose how e-commerce technologies can drive new home sales. Presenter(s): Greg Bray, M BA, Blue Tangerine L C C | C hip J ohnson, Builder D esigns | D ennis O ’ N eil, O N eil Interactive | K evin W eitzel, N SM C Board Trustee, O uthouse L L C Continuing Ed: N AHB - 1.0 C E hour( s) Thursday, February 10, 2022 1:45 PM – 2:45 PM S Sales & M arketing Bottling Buyer Anticipation: Setting Expectations in a High Demand Era W 311-C Y ou’ ve built it, and now they all want to come! L earn what strategies and tactics you can leverage to bottle anticipation and set proper homebuyer ex pectations in a high demand for new homes era. F rom content marketing to drip campaigns and reputation management, this session will provide insight into how home builders and community developers can manage client ex p ectations and keep their eyes from straying to the competition while they wait. Plus, hear case studies from builders and learn how they successfully put these best practices into place. Presenter(s): R ob ert C owes , III, BBA, M BA, SmartTouch ® Interactive | Tori Streff, Hillwood C om munities | Ivelys ( Evie) Tavarez, M .Ed., Blackburn Homes Continuing Ed: N AHB - 1.0 C E hour( s) T Building Techniq ues & Strategies Onsite vs. Offsite: Costs, Benefits & Making the Right Choice for Your Business W 304-G F or decades, advanced manufacturing techniq ues have been said to be on the verge of revolutionizing home building. Y et beyond trusses and panels, homes built substantially offsite represent only 3% of the market. W hy is this? This advanced session will ex plore the promise and benefits of offsite construction— from the industry challenges that will spur its adoption to why it has not developed as ex pected to date. Ex plore a detailed template that will help you calculate the “true total cost” comparison between onsite and offsite, and gain a new understanding of the pros and cons of offsite methodologies. L eave with a better grasp of these construction methods so you may make informed decisions about whether it’ s the right choice for your business. Presenter(s): Scott Sedam, M BA, TrueN orth D evelopment Continuing Ed: N AHB - 1.0 C E hour( s) Tech Byte 12: 15 PM – 12: 45 PM