National Association 2022 IBS Show Guide

78 R Research & Trends Wha t Mi llennials Want: Ma rket Int elligence on Home & Li festyle Preferences W307-C Millennials have seized the top influencer position in the housing market, spending more money on buying and remodeling homes than any other generation. This session will reveal the latest market intelligence and insights into this pivotal audience segment’s behavioral patterns, purchase drivers, lifestyle choices, product preferences and sentiment. Our panel will present recent survey data, as well as actionable and meaningful insights that will help building professionals and manufacturers alike make more informed decisions about marketing, business strategy and product development. Presenter(s): Rod Gower, LG Electronics | CR Herro, BS, MS, MSE, MA, Meritage Homes | Sara Gutterman, Green Builder Media Cont inuing Ed: NAHB - 1.0 CE hour(s) Thursday, February 10, 2022 1:45 PM – 2:45 PM B Business Management Ra pid Growth in the Age of Uncert ainty Tangerine Ballroom, West Hall F-3 Today’s builders are confronted with new challenges that threaten their continued growth and survival. With a crippling pandemic, disruptive technologies and tough economic climates, market share is dwindling and discounted acquisition is steadily on the rise. This insightful advanced session will provide you with a full understanding of how to stay competitive in a constantly changing landscape. Presenter(s): Matthew Pollard, CSP, Rapid Growth Marketing LLC Co ntinuing Ed: NAHB - 1.0 CE hour(s) spotlight 1: 45 PM – 2: 45 PM IBS is a great place to increase your NAHB member network. When you work with an NAHB member, you know you’re working with someone who is as committed to integrity and professionalism in the home building industry as you are. Our strong and diverse network of industry professionals makes it easy to keep your business within the NAHB community. SG22-43 Scan to see IBS Exhibitors that are NAHB Members.