National Association 2023 IBS Show Guide

18 55+ Housing Central Tuesday | 10:45 – 11:15 AM What Drives the 55+ Buyer? T.N.T—Trust & Timing The 55+ buyers represent the word-of-mouth demographic. What they feel and trust is what they remember and talk about! Get takeaways from this discussion that you can apply immediately to your sales and marketing to active adults. The investment of your time in understanding what drives the 55+ buyer will convert to increased profits, sales and most importantly, referrals. Tuesday | 3:00 - 3:30 PM Behavior Insights: Today’s 55+ Audience Has Evolved, Have Your Sales & Marketing Efforts? Worried that you aren’t keeping pace with the changing 55+ demographic? Wondering how to focus your sales and marketing efforts? This presentation provides actionable insights to guide marketers targeting 55+ homebuyers, including the oldest of Gen X along with Baby Boomers. The 55+ Housing Central is the perfect place to take a break from the show floor. The informal setting is ideal for connecting with other professionals. Engage in dynamic discussions, discover current trends and refine your strategies for this growing housing market. SPONSORED BY IBS 55+ HOUSING CENTRAL WEST HALL, LEVEL 3, ROOM W308 | OPEN TO IBS REGISTRANTS highlights TUESDAY & WEDNESDAY | 7:30 AM - 5:30 PM Thursday | 7:30 AM - 2:00 PM Wednesday | 11:45 AM – 12:15 PM Leading 55+ Builders Share Insights & Predictions Join a panel of leading 55+ home builders as they share insights, lessons learned and strategies for success in 2023. They will answer your questions ranging from community development to architecture and design to what is required today to reach the powerful 55+ consumer. Presentations current as of 12/1/2022; subject to change Scan code FOR THE FULL SCHEDULE.