National Association 2023 IBS Show Guide

36 C Custom Building & Remodeling How to Be in Sync with Your Interior Designer for the Sake of Profit & Process W203 Working with designers on custom builds and remodels can increase margins and client satisfaction, tighten the schedule and greatly enhance the work product. It also presents challenges from time to time for both sides which, without clarity between contractors and designers, can have the opposite effect. In this advanced session, our experienced panel will provide a “how to” on working together to best serve the project and your clients and explain how you can leverage a designer-savvy business model that benefits your bottom line. Join us as we look at the possible benefits and ways to avoid pitfalls when working together. Presenter(s):˜ Emily Clark, Clark & Co. Homes | Andrew Ggem, Tyler Development | Shannon Ggem, Shannon Ggem Design Continuing Ed.: NAHB - 1.0 CE hour(s), AIA - 1.0 LU Hour(s) B Business Management How Today’s Leaders Can Attract & Retain Tomorrow’s Talent W229 Talent attraction and retention are the most important issues facing our industry, but more often than not, the difficulty lies in generational differences, not talent. Adulthood has changed; depending on the life stage, our employees might prioritize lifestyle over career. So the challenge becomes managing and motivating a workforce that may not have the same view of “work” as previous generations. In this session, discover how each generation sees their job and career as a part of their identity. Learn strategies to overcome generational differences to attract Millennial and Gen Z employees and reduce the “transient workforce”. And explore ways to build culture and retain talent by showing them pathways for how they can thrive in your organization. Presenter(s):˜ Steve Bench, Generational Consulting Continuing Ed.:˜ NAHB - 1.0 CE hour(s), NKBA - 0.1 CEU(s) S Sales & Marketing It’s Sales AND Marketing, Not Sales VERSUS Marketing W317 Sales and marketing are two critical functions in any business. They are intertwined, but too often, these groups are adversarial rather than collaborative. Businesses need their sales and marketing teams to work together to build and maintain the company brand to keep those leads coming and sales closing. This session will share a model for effectively merging the two halves into a seamless greater whole. Discover where your pain points and divides are, how to fix them and how to lead a synergistic team that supports and inspires one another. Presenter(s):˜ Zach Custer , Goodall Homes | Will Duderstadt, M/I Homes, Inc. | Quint Lears , MIRM, New Home Sales, LLC | Beth Russell, Stylecraft Continuing Ed.:˜ NAHB - 1.0 CE hour(s), NKBA - 0.1 CEU(s) S Sales & Marketing Right-Sizing Your Online Sales Programs W316 For two decades, builders have slowly been implementing online sales counselors (OSCs) and lead nurturing programs to address the growing needs of digital lead generation. But these roles and departments have drastically changed over the past two years. So how do you know if you are doing it right?Whether you build 20 homes a year or 15,000, this session will help you implement a lead nurturing program to maximize marketing dollars, amplify ROI and give customers a fantastic experience. From efficient structure, expectations and company culture to a seamless customer experience, learn how to right-size your program for increased sales. Presenter(s):˜ Leah Fellows, Blue Gypsy Inc. | Cori Masters, Beacon Homes | Angela McKay, ONeil Interactive | Alisa Poncher, CSP, CMP, MIRM, Strategic Business Specialists Continuing Ed.:˜ NAHB - 1.0 CE hour(s), NKBA - 0.1 CEU(s) T Building Techniques & Strategies Site vs. Modular: How the Construction Processes Differ W223 Home builders are only as good as their processes. To profitably complete a build, procedures must be in place to handle your back office, the job site and your customer. In the face of a fractured supply chain and diminished labor pool, are your company’s processes and procedures strong enough to accommodate a new way of building homes? What would it take to adapt your business to a new construction method? Unpack the differences between running a company using traditional stick-built and modular construction. Get in-depth details on the finer points of modular home building—from partnering with a manufacturer to site preparation, set day and finishing the job onsite. Presenter(s):˜ Kenneth Semler, CAPS, Impresa Modular Continuing Ed.:˜ NAHB - 1.0 CE hour(s), NKBA - 0.1 CEU(s), AIA - 1.0 LU Hour(s) Tuesday, January 31, 2023 9:30 AM – 10:30 AM