National Association 2023 IBS Show Guide

37 S Sales & Marketing Are Home Shoppers Ready To Buy Online? W317 The buzz around online home sales is real, but how do we get to the heart of home shopper sentiment? Are consumers really ready to make the biggest purchase of their lives online? In this advanced session, our panel will share recent research from a survey of new home shoppers about their appetite for buying a home online. Hear case studies of builders actively embracing eCommerce and utilizing these strategies as a competitive advantage. Discuss the implications for home builders and learn the steps you can take to create or shift your eCommerce strategy. Presenter(s):˜ Jay McKenzie, BDX - Builders Digital Experience | Gena Kirk, KB Home | Dennis Webb, Fulton Homes Continuing Ed.:˜ NAHB - 1.0 CE hour(s) R Research & Trends Built-for-Rent: Shifting Your Business to Accommodate this Hot Housing Trend W229 With home prices increasing nearly eight times faster than the national income, many Americans are finding that owning a home has either become too expensive or involves more commitment than they are ready for. This has placed an excessive burden on the home builder. Built-for-Rent (BFR) Communities provide builders with another sales channel and an additional option in its pursuit of increasing the supply of entry-level homes in America. This session will address various issues confronting home builders getting into the space, including the evolution of deal structures and the risk involved, impact on surrounding home values, marketing and management of this unique property type (including 3rd party management options) and BFR as a hedge against future declines in the for-sale market. Presenter(s):˜ Jay Byce, ResiBuilt Homes | David Howard, National Rental Home Council | Sudha Reddy, Haven Realty Capital | Don Walker, John Burns Real Estate Consulting Continuing Ed.:˜ NAHB - 1.0 CE hour(s), NKBA - 0.1 CEU(s), AIA - 1.0 LU Hour(s) Tuesday, January 31, 2023 11:30 AM – 12:30 PM T Building Techniques & Strategies 4/12 Pitch: Start-Up Kick-Start W232 Kick off your IBS experience learning about some of the most cutting- edge products, services and technologies being featured on the IBS exhibit floor this year. Software, robotics, building products and more, in this fast-paced Learning Lab, 12 companies from the IBS Start-Up Zone get 4-minutes each to pitch you on how they plan to shake-up the industry and the way you do business. Each will feature a product or service that’s less than 3 years old, giving you a glimpse into the future—and at the end of the session, audience members will vote to select which they feel are the biggest game changers! Continuing Ed.:˜ NAHB - 1.0 CE hour(s) Learning Lab 11:00 AM – 12:00 PM DOWNLOAD THE APP TODAY BUILDERSSHOW.COM/APP • See daily show highlights • Get real-time alerts • Favorite must-see exhibitors • Find your way with interactive maps • Add must-attend education and events to your agenda GET THE IBS APP SG23-19