National Association 2023 IBS Show Guide

39 S Sales & Marketing Two-Story Talk: Keeping It Local with Geofencing & Hyperlocal SEO W232 If you could cast a virtual net that captures more buyers already in your local market and drives them directly to your new homes, would you? This Two-Story Talk will help you take the guesswork out of location-based marketing using two unique tools— geofencing and hyperlocal SEO. In our first 30-minute presentation, learn everything you need to know about geofencing and IDFA marketing, how to get started, the content and budget you’ll need, and the best practices that drive the highest conversions. Our second presentation will focus on hyperlocal strategy and take a deep dive into local SEO including what it is, why it reigns supreme, the Google updates that have changed SEO practices and how to set your business to rank higher as a trusted, local builder to their community and potential buyers. Presenter(s): Robert Cowes , BBA, MBA, SmartTouch® Interactive | Brandon Barelmann , Builder Designs Continuing Ed.: NAHB - 1.0 CE hour(s) B Business Management Simple, Effective Financial Management for Builders & Remodelers W218 While builders and remodelers excel at their craft, more often than not, they are far less comfortable when it comes to accounting and financial management, and as a result, find themselves with a constant source of fear and frustration. In this session, gain the confidence you need to manage your financial system. Learn how to set up, maintain and most importantly, change how you analyze your business to know if you’re winning or losing. With an open mind and a few tweaks to what you’re already doing, you can use basic financial information to determine the best solutions to everyday decisions. Presenter(s): Mike Benshoof, Berks Homes Continuing Ed.: NAHB - 1.0 CE hour(s), NKBA - 0.1 CEU(s) B Business Management The Curated Home: Personalizing Selections While Optimizing Margins W225 Today’s home buyer demands trend-forward products and finishes that perfectly compliment their unique style, and they want it now. Browsing through 1000s of products to find the perfect selection will soon be a thing of the past. While companies like Stitch-Fix are creating virtual processes that instantly connect buyers to personality quizzes and experts that deliver the perfect product and solution in minutes, home builders have been slow to adapt. “The Curated Home” provides a thought-provoking analysis of consumer buying trends and solutions for builders that will enrich the customer selections experience while optimizing gross margin, responds to supply chain issues, and creates a winning experience for everyone. Presenter(s): Jane Meagher, DCPRO, MIRM, CAASH, CSP, Success Strategies | Alexa Drees Walker, DCPRO, Drees Homes | Ann Wierengo, NCIDQ, DCPRO, Eastbrook Homes Continuing Ed.: NAHB - 1.0 CE hour(s), NKBA - 0.1 CEU(s), AIA - 1.0 LU Hour(s) M Multifamily Housing Using Innovation & Design to Create Attainable, Attractive Multifamily Housing W303 As construction costs continue to rise and providing reasonably priced housing remains increasingly difficult, some multifamily builders have incorporated innovative design strategies that allow them to build apartments and communities that are both affordable and offer all the comforts and conveniences residents desire. Come hear how changes to building design and layout, unit floorplans, building services and amenities can reduce costs while delivering highly rentable communities. Presenter(s): Doug Bober, Quarterra | Walter Hughes, MA, Humphreys and Partners Architects | Michael Medick, KTGY Architecture + Planning Continuing Ed.: NAHB - 1.0 CE hour(s), NKBA - 0.1 CEU(s), AIA - 1.0 LU Hour(s) Tuesday, January 31, 2023 11:30 AM – 12:30 PM Learning Lab 12:30 PM – 1:30 PM