National Association 2023 IBS Show Guide

40 C Custom Building & Remodeling Bidding Custom Homes & Remodeling Jobs: Turning Estimates into a Revenue Stream W203 Estimates are part of every sales process, and when offered for free, prospective clients are more than happy to take a builder or remodeler up on the offer. At one point and time, offering a free bid was the only option, but today, that’s no longer the case—especially given the extra time and effort estimating now takes given supply chain issues and labor shortages. This advanced session will detail the process of securing a fee to provide estimates for custom homes, design/ build remodeling and even semi-custom homes. Through case study examples, learn the process home builders and remodelers are using to create a new revenue stream and get paid with every project estimate they provide, not just when the sale is won. Presenter(s):˜ Rick Storlie, CMP, MCSP, Builder Lead Converter Continuing Ed.:˜ NAHB - 1.0 CE hour(s), NKBA - 0.1 CEU(s) S Sales & Marketing Building Perspective: 3 Unique Viewpoints on Today’s Top Sales & Marketing Issues W317 Having a well-rounded view of the industry will always serve sales and marketing professionals well in their decision-making. Join this advanced session as three industry leaders with very different viewpoints—a builder, a sales VP and a marketing strategist—from various parts of the country share their perspectives on the most pressing sales, marketing and leadership issues facing the industry. Through their open dialogue and frank discussion, you’ll be able to broaden your own perspective, get real-world solutions being considered across the industry and think differently when it comes to maximizing success for your company in 2023. Presenter(s):˜ Mollie Elkman, Group Two Advertising | Christopher Hartley, K. Hovnanian Homes DFW | Matt Riley, New Home Inc. Continuing Ed.:˜ NAHB - 1.0 CE hour(s), NKBA - 0.1 CEU(s) Tuesday, January 31, 2023 2:00 PM – 3:00 PM R Research & Trends The Outlook: A Complete Guide to Housing Trends, Forecasts & Insights for 2023 Spotlight Room - W326 Welcome to The Outlook, where we’ve transformed some of our most popular annual industry trends and forecast presentations into a super-charged educational experience. This new “state of the industry” session will begin with a panel of industry thought leaders discussing the hottest topics in housing, from lumber and supply chain, built-for-rent, AD&C financing, housing policy and more. Next up is our always popular Home Trends & Buyer Preferences panel highlighting NAHB’s most up-to-date research on the features buyers want and builders are most likely to include in their homes in 2023. Finally, we close out with an annual IBS favorite, the Housing & Economic Outlook with three nationally recognized economists offering their expert analysis on the nation’s economy, housing prices and home building, and challenges that may be on the horizon. All the industry insights you need for 2023 along with video highlights, interviews, audience interactivity and a little fun mixed in — The Outlook is truly a can’t-miss at IBS 2023! Presenter(s):˜ Ed Brady , Home Builders Institute (HBI) Robert Dietz, PhD, National Association of Home Builders Danielle Hale, MS, realtor.com Keta Kosman, Madison’s Lumber Reporter Paul Lopez, National Association of Home Builders Rose Quint, MA, National Association of Home Builders Donald Ruthroff, Design Story Spaces James Tobin, National Association of Home Builders Ali Wolf, Zonda Continuing Ed.:˜ NAHB - 2.5 CE Hour(s); NKBA - .25 CEU(s) Super Session 1:30 PM – 4:00 PM