National Association 2023 IBS Show Guide

43 B Business Management SOPs Are Dead: Using The Monorail Map System to Deliver Projects More Efficiently W229 Most construction businesses either don’t have standard operating procedures (SOPs), or if they do, they are collecting dust in a notebook on a shelf. Too often, SOPs don’t work because they are created in a vacuum, outdated or too complicated. This advanced session will introduce the Monorail Map System. It combines the step-by-step elements of SOPs and the visual power of a flow chart that enables you to efficiently deliver your projects. No unique technology is required to develop your Monorail Map. All you have to do is follow the Monorail Map rules, and your entire business will be systemized within a few hours. Presenter(s): Shawn Van Dyke, Built to Build Academy Continuing Ed.: NAHB - 1.0 CE hour(s), NKBA - 0.1 CEU(s) A Architecture & Design What’s Next for Exteriors W218 When it comes to selling a home, first impressions are everything— and it all starts with curb appeal. While being on-trend is critical, in a competitive market with continued material, zoning and affordability challenges, there is much more that goes in to creating today’s exteriors. In addition to style, color and architectural trends, this session will explore the latest materials and how they can make for a fresh look while remaining affordable. You’ll discover exterior options appropriate for your region and how to navigate different buyer sensitivities. Learn proven tips to win over buyers and zoning boards. And discover how pre-plotting your community and developing style-driven streetscapes will give a rich, custom look with variety and harmony. Presenter(s): Deryl Patterson, Housing Design Matters, Inc. | Tony Vinh, Bassenian Lagoni Continuing Ed.: NAHB - 1.0 CE hour(s), NKBA - 0.1 CEU(s), AIA - 1.0 LU Hour(s) Tuesday, January 31, 2023 2:00 PM – 3:00 PM S Sales & Marketing 4/12 Pitch: Empowering Your Buyers & Teams Through Automation & AI W232 1 topic, 4 unique perspectives, 12-minutes each. This fast-paced Learning Lab will explore how automation and AI tools can be applied at four unique stages of the customer journey—marketing, online sales, community sales and service—to not only make your team members more efficient and successful, but also put your buyers in the driver’s seat when it comes to the experience they wish to have. You’ll see practical examples of tools and strategies for: website chat 24x7, nurturing and qualifying buyers, automating follow-up via text, engaging non-English speakers, integrating AI for essential automations, mobile marketing and more. Presenter(s): Lauren Fox , Beazer Homes | Carol Horton , Kindred Homes | Bassam Salem , AtlasRTX, a NICE Company | Dana Spencer , K. Hovnanian Homes Continuing Ed.: NAHB - 1.0 CE hour(s) Learning Lab 2:00 PM – 3:00 PM R Research & Trends Jam(b) Session: Hops & Housing Innovation W232 There is no shortage of ideas, passion and capital to advance our industry, but leading change can be tricky. Consumer expectations, market dynamics, and technology have transformed dramatically, offering great opportunity for those willing to embrace innovation. But what does that really mean for your company and how do we de-risk that journey? This happy hour-style Jam(b) Session tackles those questions and more. Hear from panelists who’ve ‘been there, done that’ as they highlight the initiatives they’ve adopted, successes (and failures) and lessons learned. We’ll then open things up for rapid-fire Q&A, brainstorming and audience-driven discussion. Topics explored include design evolution, HVAC, 3D printing, integrated offsite construction, system commercialization and more. Innovation doesn’t have to be overwhelming and it’s not something you have to do alone—grab a cold brew and join this conversation on innovation, collaboration and driving new solutions for greater impact. Presenter(s): Ralph Baja , Century Communities, Inc. | Jeff Hopfenbeck , Simple Homes | Marissa Kasdan , KTGY | Dennis Steigerwalt , The Housing Innovation Alliance | Russell Verone , Diamond Age 3D | Nigel Watts , Rheia, LLC Continuing Ed.: NAHB - 1.0 CE hour(s) Learning Lab 3:30 PM – 4:30 PM