National Association 2023 IBS Show Guide

45 SG23-21 Scan to learn more Or download the IBS App. When you work with an NAHB member, you know you’re working with someone who is as committed to integrity and professionalism in the home building industry as you are. Our strong and diverse network of industry professionals makes it easy to keep your business within the NAHB community. IBS is a great place to increase your NAHB member network. S Sales & Marketing It’s Only Words: The Cost of Neglecting Company Content W317 In the fast and furious world we live in, sometimes things fall to the wayside. Content gets added to the “to do” list but quickly gets pushed out by other marketing priorities. If you think, “It’s Only Words,” think again. The cost of neglecting company content might be higher than you think in terms of attracting potential buyers and feeding the search engines. Join us as our marketing experts dive into the nitty-gritty of why content matters and share examples and best practices for creating it. Find out why telling your brand story via public relations, blogging, social media and email marketing sets your company apart and could mean keeping a lead versus losing the sale. Presenter(s):˜ Rob Krohn, Epcon Communities | Carol Morgan, MIRM, CAPS, CSP, Denim Marketing Continuing Ed.:˜ NAHB - 1.0 CE hour(s), NKBA - 0.1 CEU(s) B Business Management No BS* Culture (*Burnout & Stress) W229 The future of work is here, and BS (burnout and stress) is taking a devastating toll on workers, from the floor to the C-Suite. Even the World Health Organization now recognizes burnout as an occupational health issue. With labor shortages on the rise and resignations in freefall, employers are finally taking the employees’ mental health and emotional well-being seriously. In this session, learn how to mitigate burnout, relieve chronic stress and better connect employees with their work as industry leaders share how to align company and employee expectations in a new world of work. Presenter(s):˜ Ira Wolfe, MLLS, Poised for the Future Company Continuing Ed.:˜ NAHB - 1.0 CE hour(s) Tuesday, January 31, 2023 4:00 PM – 5:00 PM