National Association 2023 IBS Show Guide

46 A Architecture & Design What Women Want & Why W223 This session will take you on a spirited journey that will enable you to clearly and effectively understand, design, and communicate with the most influential segment of the homebuying population today: women. Hear from three industry experts as they share design insights that will inspire and inform the way you do business with this crucial homebuying audience. Topics will include: floorplan design, interior materials, colors, financial investment and more. Explore psychological drivers that shape female decision-making, and how design can be your greatest asset. Presenter(s):˜ Alaina Money-Garman, Garman Homes | Doris Pearlman, MIRM, IIDA, Possibilities for Design | Darian Rauschendorfer, Dahlin Group Continuing Ed.:˜ NAHB - 1.0 CE hour(s), NKBA - 0.1 CEU(s), AIA - 1.0 LU Hour(s) M Multifamily Housing The 4 P’s of the New Multifamily Ecosystem W303 Productivity and technology adoption are areas where construction lags, but it doesn’t need to be this way. Housing can be successfully standardized, automated, and, yes, mass-produced. In this session, explore the blueprint—built around plants, preconstruction, products and people—three company leaders have used to address the housing crisis and innovate their businesses. By successfully leaning into their vision, they’ve established a volumetric modular plant where robots take the heavy lifting off of people. Hear the benefits that can be realized from automation and standardization of product design, data-driven preconstruction, teaming up around digital project twins and more—all while transforming company culture and empowering their people. Presenter(s):˜ Curtis Fletcher, Prefab Logic | Merrick Macomber, Modular Maven | Rick Murdock, Waypaver International Continuing Ed.:˜ NAHB - 1.0 CE hour(s), NKBA - 0.1 CEU(s), AIA - 1.0 LU Hour(s) S Sales & Marketing The Wake-Up Call: Proven Sales Tactics for a Tough Market W316 2023 presents builders with a new and much more challenging era of home buying, but many are still clinging to programs and strategies introduced in a high-demand selling environment. The customer has radically revamped their expectations and front-line sales teams must adjust with them, determining ineffective methodologies to scuttle, successful ones to keep and new practices to embrace for engaging prospects from their first online connection through the sale. The hot market lulled us to sleep -- let this session be your wake-up call for returning to first principles and discovering new market sales techniques! Presenter(s):˜ Mike Lyon, CMP, Do You Convert | Jeff Shore, Shore Consulting Continuing Ed.:˜ NAHB - 1.0 CE hour(s), NKBA - 0.1 CEU(s) Tuesday, January 31, 2023 4:00 PM – 5:00 PM BE A SPEAKER at IBS 2024 NAHB is looking for experts and thought leaders in residential home building to present sessions at IBS 2024 and we want to hear from you! Learn More BuildersShow.com/speak SG23-33