National Association 2023 IBS Show Guide

50 C Custom Building & Remodeling 8 Strategies for Leading Your Custom Building or Remodeling Company Through Challenging Times W203 Guiding your business through challenging times is not for the faint of heart. It requires setting a clear direction for the company, effectively communicating the path with the team and then maintaining a management system that utilizes processes, accountability, communication and teamwork to get results. This session will add to your business toolbox eight proven strategies for implementing this type of comprehensive leadership and management system right away. While doing so is essential, no single method or personality type is required—so for each of the strategies taught, you’ll hear real-world examples of how custom builders and remodelers have successfully applied them to their businesses. Presenter(s): Vince Butler, CAPS, CGR, GMB, GMR, Butler Brothers Corporation | Doug Howard, Remodelers Advantage Continuing Ed.: NAHB - 1.0 CE hour(s), NKBA - 0.1 CEU(s) P Project Management 9 Disciplines of Great Superintendents: Build On Time, On Budget & With Quality W225 Great superintendents apply great processes, methods, knowledge, skills and experiences to achieve the project objectives—on time, on budget and with quality. In this advanced session, learn the concepts and strategies that great superintendents employ to bring value to the company and the customer. Understand the role of the superintendent during each phase of a project. Systems, communication, trade management, scheduling, cost, build quality, customer service, safety and debriefing techniques will also be discussed. Presenter(s): Bobby Mink, CGB, GMB, CAPS, CSP, CMP, MIRM, Choice Consulting and Management, LLC Continuing Ed.: NAHB - 1.0 CE hour(s), NKBA - 0.1 CEU(s) R Research & Trends A Recipe for Housing Affordability: Mixing Master Plans, Multifamily & Single Family Rentals W229 How can we navigate the recent shifts in consumer sentiment and cost challenges to deliver traditional homeownership affordably? In this advanced session, we’ll explore how developers from across the country have thoughtfully mixed multifamily, single-family-built-for-rent homes, and master-planned communities with traditional single family home sales to meet demand. Learn how to navigate due diligence, incorporate public-private partnerships and follow a placemaking approach to development, how to align with consumers’ new list of “non-negotiables” through product mix in lot supply, and how to create a sense of community in affordable ways. Presenter(s): Theresa Ballard , Pyatok | Robert Kembel, The Nehemiah Company Continuing Ed.: NAHB - 1.0 CE hour(s), NKBA - 0.1 CEU(s), AIA - 1.0 LU Hour(s) Wednesday, February 1, 2023 8:30 AM – 9:30 AM S Sales & Marketing Punch List: 23 Digital Marketing Tools & Trends for 2023 W232 In this rapid-fire Punch List presentation, discover 23 of the most innovative, actionable digital marketing tools and trends for builders and remodelers in 2023. See examples of the very best in website, social media, photo galleries, videos, blog posts, email marketing, SEO, podcasts, and more; and get acquainted with emerging new digital trends such as the metaverse, Web 3.0 and NFTs. Learn how leading companies are using each of these digital tools, determine which are “must-have” versus hype, and get tips for applying them in your marketing strategy to drive more traffic, leads, and ultimately, sales in the coming year. Presenter(s): Anya Chrisanthon , Anewgo | Julie Jarnagin , Do You Convert | Mindy Lepp , Lepp Design Continuing Ed.: NAHB - 1.0 CE hour(s) Learning Lab 8:30 AM – 9:30 AM