National Association 2023 IBS Show Guide

51 S Sales & Marketing How to Avoid the 5 Mistakes Contractors Make with Their Online Reputation W316 In a digital-first world, word of mouth has moved online. Homeowners are increasingly making snap judgments on whether to hire you or your cross-town competition solely based on some online signals. Are your digital marketing efforts helping or hurting? This session examines the five most common mistakes contractors make with their online reputations. See how, when done right, your website, your Google listing and your social media can help build your reputation and grow your business. Plus, we’ll cover the best ways to combat negative comments on social media and how to be proactive in deterring additional negativity. Leave knowing the exact strategies, numbers, reviews and star ratings you need to be among the top contractors in your area. Presenter(s): Brandon Schmidt, YDOP | Courtney Stewart, Denim Marketing Continuing Ed.: NAHB - 1.0 CE hour(s), NKBA - 0.1 CEU(s) B Business Management People Over Production: How to Make Your Business Growth POP W219 The pandemic sparked more than the spread of a virus; it ignited the Great Resignation and the start of the highest increase in entrepreneurs our culture has ever seen. This session will explore how you can shape a corporate culture that embraces “intrapreneurship”, boosts loyalty and closes the door on this exodus of valued talent. Hear how the “People Over Production” —POP—approach has enabled these leaders to retain their team members while increasing production by almost 300%. Learn how to avoid the trial-and-error approach to solving productivity, teamwork and retention challenges. And understand how you can foster an environment that allows motivated self-starters to take ownership of their work, encourages creative thinking and benefits the employer with shared success. Presenter(s): Taylor Burtner, Manuel Builders LLC | Craig Neal, Goodall Homes | Jessi Kelly, Stylecraft | Ingrid Prince, Century Continuing Ed.: NAHB - 1.0 CE hour(s), NKBA - 0.1 CEU(s)) Wednesday, February 1, 2023 8:30 AM – 9:30 AM A Architecture & Design The Blueprint: An Inspirational Roadmap for Creating Sales Through Design in 2023 Spotlight Room - W326 Get ready for the premiere design educational experience of IBS 2023—the Blueprint! We’ve reimagined perennial IBS favorite, 60 Design Ideas in 60 Minutes, and created a super-sized morning of design inspiration that will leave you with a roadmap for incorporating the best features with the most impact into your homes and communities. Once again, six design experts will share 60 of their most cutting-edge ideas and trends using the rapid-fire format that has made this session one of our most highly anticipated and attended. But this year, 60 in 60 speakers will be divided into three teams, with two unique 30-minute sessions in between. Buckle your seat belts for the Design Battle Royale, as two national architects take on three design topics and “battle” for the win, with live audience voting. And take a deep dive with three regional builders who share best practices for incorporating consumer experiences, including results of the America At Home Study, into home designs and communication. Mix in lively moderators and The Blueprint is a must-see—you won’t find more design per square foot anywhere else at the Show! Presenter(s): Paul Brady , NCARB, CGP, LEED AP, Godden | Sudik Architects Doug Cummins, Dahlin Group Dawn Duhamel, CSP, Possibilities For Design Seth Hart, DTJ Designs Dusty Hutchison , Alder Fine Homes Alex Jewett , Godden | Sudik Architects Gena Kirk , KB Home Brad Leavitt , A Finer Touch Construction Alaina Money- Garman, Garman Homes Gina Nixon , Thomas James Homes Jake Salzman, CultivateLAND Matt Sauls, Lewis Management Corp. Teri Slavik-Tsuyuki, MS, tst ink LLC Julie Ann Stark, Allied ASID, CDC Designs Continuing Ed.: NAHB - 2.5 CE Hour(s); NKBA - .25 CEU(s), AIA - 2.5 LU Hour(s) Super Session 8:30 AM – 11:00 AM