National Association 2023 IBS Show Guide

52 DOWNLOAD THE APP TODAY BUILDERSSHOW.COM/APP • See daily show highlights • Get real-time alerts • Favorite must-see exhibitors • Find your way with interactive maps • Add must-attend education and events to your agenda GET THE IBS APP SG23-19 B Business Management The 4-5-3 Profit Habit: A Simple Cash Management System for Permanent Profitability W218 Your CPA tells you that you made a profit and shows you your tax bill, but there’s no money in your bank account. You can’t understand where all the money went. Why is cash always tight? You’ve tried to understand your financial reports, but they’re confusing. So you check your bank account. The bank account always tells the real story! If this describes you, then you are entirely normal. When it comes to finances, most construction business owners haven’t figured out how to formulate good habits that generate profits. This session will introduce you to the 4-5-3 Profit Habit cash management system. By leveraging five simple bank accounts and normal human behavior, you can eliminate debt, generate money for future expenses and keep your profits flowing—all without help from a financial professional. Presenter(s):˜ Shawn Van Dyke, Built to Build Academy Continuing Ed.:˜ NAHB - 1.0 CE hour(s), NKBA - 0.1 CEU(s) T Building Techniques & Strategies The Home Performance Sweet Spot: How to Provide What Buyers Want & Will Pay For W303 What customers want, what professionals can deliver and how to make the sale. This session will take a deep dive into the sweet spot for builders when it comes to delivering the home performance features most in demand today. Explore breaking COGNITION Smart Data research and the latest market intelligence to identify purchase drivers across varying consumer segments, particularly Millennials and the under-40 buyer. Identify the top high performance, health and smart home priorities that consumers will actually pay for. Discover new ideas and solutions—through real-life cases—for designing, building, and retrofitting the next generation of housing. And get the communication and marketing strategies that resonate with buyers and gain new clients. Presenter(s):˜ Sara Gutterman, Green Builder Media | CR Herro, AR Homes | Whit Faulconer , MA, National Association of Home Builders | Amanda Stinton, GREEN, e-PRO, MRE, National Association of REALTORS ® Continuing Ed.:˜ NAHB - 1.0 CE hour(s), NKBA - 0.1 CEU(s), AIA - 1.0 LU Hour(s) S Sales & Marketing Tips & Tricks for Navigating Today’s Shifting New Home Sales & Marketing Environment W317 Learn from sales and marketing leaders as they share their tips, processes and secrets for navigating today’s ever shifting market. From being adaptive and nimble, pricing strategies that create urgency while protecting profits, enhancing the buyers experience by curating their luxury choices and streamlining their decisions, motivation, evaluation and training tips, and when and how to outsource, this expert panel will delve deep into the real-world topics impacting builders today so that you can create consistent sales success while protecting the bottom line. Presenter(s):˜ Jason Harper, Hunter Quinn Homes | Roland Nairnsey, CSP, New Home Sales Plus | Jenna Parker, JD, Stevens Fine Homes | Terri Smith, DCPRO, Bosgraaf Homes Continuing Ed.:˜ NAHB - 1.0 CE hour(s), NKBA - 0.1 CEU(s) Wednesday, February 1, 2023 8:30 AM – 9:30 AM