National Association 2023 IBS Show Guide

56 S Sales & Marketing The Music of Marketing: Everything is a Remix W317 There are no more original ideas. Everything we create today takes inspiration from things already created by others: movies, television shows, music and yes, even marketing tactics. Whether you grew up listening through 8-tracks or earbuds, get ready to be entertained as this session uses a little music history to demonstrate how you can embrace the past, find patterns of success and remix great old ideas into fresh marketing concepts that work today. You’ll see examples of successfully remixed tactics, get a framework that can be used by builders and remodelers of any size, and discover how, with just the right changes, you can get results even better than the original! Presenter(s):˜ Will Duderstadt, M/I Homes, Inc. Continuing Ed.:˜ NAHB - 1.0 CE hour(s), NKBA - 0.1 CEU(s) S Sales & Marketing Why Can’t My Website Be Like Tesla’s? W316 This session will explore the key components a builder should focus on when building or updating a website. While many want to be modern and cutting edge like Tesla, much more needs to go into a home builder’s website. From the first introduction to the builder, through shopping and decision-making, into the buyer and owner phase, your site needs to support its customers through every step of the process. We’ll look at the elements that make websites like Tesla’s and Apple’s so popular and how builders can take some of those ideas and apply them into an engaging website that can support brand identity, content, usability, education, and most importantly, your buyers’ needs. Presenter(s):˜ Nick Rhodes, Esperanza Homes | Jenna Schwartz, ONeil Interactive Continuing Ed.:˜ NAHB - 1.0 CE hour(s), NKBA - 0.1 CEU(s) Wednesday, February 1, 2023 10:30 AM – 11:30 AM Visit NAHB HQ for daily giveaways, enrichment programs, snacks and to connect with other members. Young professionals, join us to enjoy unique programming designed specifically for you. Tuesday, January 31 8:00 – 9:00 AM NAHB Members Coee & Donuts 12:00 – 1:00 PM Social Recharging Hour – Recharge your mind, body and phone! 2:00 – 2:30 PM YP Enrichment Session Wednesday, February 1 8:00 – 9:00 AM NAHB Members Coee & Donuts 12:00 – 1:00 PM Social Recharging Hour – Recharge your mind, body and phone! 2:00 – 2:30 PM YP Enrichment Session 3:30 – 5:00 PM NAHB Membership Happy Hour!* 4:30 PM $500 Gi‰ Card Drawing Thursday, February 2 8:00 – 9:00 AM NAHB Members Coee & Donuts 12:00 – 1:00 PM Social Recharging Hour – Recharge your mind, body and phone! 2:00 – 2:30 PM YP Enrichment Session 3:30 – 5:00 PM NAHB Membership Happy Hour!* 4:30 PM $500 Gi‰ Card Drawing SG23-25 NAHB HQ Central Hall, Grand Lobby, Level 1 Scan to learn more Or download the IBS App. *While supplies last, must be at least 21 years of age with a valid government issued ID. Presentations current as of 12/1/2022; subject to change