National Association 2023 IBS Show Guide

58 S Sales & Marketing And You Thought Email Was Dead W316 If you thought email was dead as a marketing channel, think again! Email opt ins have doubled in the last two years, a clear indication that home buyers and realtors want to hear from you. With rising interest rates and limited inventory, buyers will be more selective and take longer to decide. As a result, home builders must be prepared to engage with the most relevant content throughout the longer sales cycle. Hear from three home builder marketing experts about the best marketing emails to send in 2023, new content best practices, audience-specific calls to action that drive engagement, when to send, how to track and measure results and more. Leave with proven templates and a checklist for executing campaigns that drive higher conversions. Presenter(s): Sara Carbonell, Crown Communities | Robert Cowes, BBA, MBA, SmartTouch® Interactive | Lianne McOuat, McOuat Partnership Continuing Ed.: NAHB - 1.0 CE hour(s), NKBA - 0.1 CEU(s) T Building Techniques & Strategies Capitalizing on The Benefits of Offsite Framing: It’s Easier Than You Think W225 Recent advances in structural component design software and fabrication techniques allow today’s manufacturers to deliver incredibly accurate and cost-efficient offsite framing solutions to builders, no matter where they are in the country. This panel of manufacturing leaders will share how builders of all sizes can leverage the many benefits of roof trusses, wall panels, floor trusses, and framing subcomponents to provide greater overall value to their customers, speed production, reduce material and labor and reduce errors in the field. They will also explain how easy it is to incorporate one or more of these framing products into your next project. Presenter(s): Greg Griggs, Builders FirstSource | Ken Kucera, 84 Lumber | Tom Kurowski, US LBM | Jess Lohse, Structural Building Components Association Continuing Ed.: NAHB - 1.0 CE hour(s), NKBA - 0.1 CEU(s), AIA - 1.0 LU Hour(s) A Architecture & Design Champagne Taste on a Beer Budget in a Tightening Market W218 Between record-low inventory, sky-high demand, surging construction costs and increased interest rates, the housing industry must walk a fine line to deliver the American Dream without forcing homebuyers out of the market. For this session, three industry professionals—an economist, an architect and an interior designer—will combine their insights to share ways builders can best deliver on buyers’ extensive wish lists without breaking the budget. Leave with an understanding of the latest market data so you can implement these design strategies for your business. Presenter(s): Lita Dirks, MIRM, CAASH, IIDA, WWYW, Lita Dirks & Co. | Deryl Patterson, Housing Design Matters, Inc. | Ali Wolf, Zonda Continuing Ed.: NAHB - 1.0 CE hour(s), NKBA - 0.1 CEU(s) B Business Management Do This, Not That: 10 Key Lessons from a Builder’s Journey from $4 Million to $40 Million W303 Is your business stuck? The potential is there, but you haven’t figured out how to break through. After 12 years of frustrating stagnation, disorganization and reactionary building with low profitability, this builder finally figured it out and 10x’d his business in just five years. Join us for this session where he shares his methods and doesn’t hold anything back. Learn the most powerful secrets to success, along with mistakes made along the way that nearly cost him everything. This session is a must-attend for anyone seeking to grow their business. Presenter(s): Mike Dildine, Highland Homes / Build Better Continuing Ed.: NAHB - 1.0 CE hour(s), NKBA - 0.1 CEU(s)) S Sales & Marketing GA4 & More: 5 Things You Should Be Doing for Organic Search in 2023 W317 Organic search remains one of the top traffic drivers and a key source of highly engaged users to your website. With Google constantly evolving organic search results and the BIG shift to Google Analytics 4 in 2023, this session will explore proven tactics for identifying issues, tracking trends, and improving your SEO. This is not a technical session on SEO, but instead will provide tangible strategies you can put in place now that can result in better insights and, ultimately, more customers. Presenter(s): Jim McKinley, MBA, (un)Common Logic | Mila Sorenson, Blue Tangerine Continuing Ed.: NAHB - 1.0 CE hour(s), NKBA - 0.1 CEU(s) Wednesday, February 1, 2023 1:00 PM – 2:00 PM