National Association 2023 IBS Show Guide

59 R Research & Trends Shifting Demographic Trends: What’s Next for the U.S. Housing Market W219 Demographics drive the demand for housing, and the last two years have transformed demographic trends—some temporarily, and some permanently. Housing demand has flourished due to the timing of a large cohort of young adults forming households as well as more emphasis on the home itself as people spend more time there. The flexibility of working remotely has created new opportunities for households to relocate. Diminished immigration has further decelerated an already slow-growing labor pool, but job openings remain higher than the number of applicants. This session will provide more clarity on the demographic trends ahead, and how they impact society, the economy, and housing demand and product preferences. Presenter(s): Chris Porter, John Burns Real Estate Consulting Continuing Ed.: NAHB - 1.0 CE hour(s), NKBA - 0.1 CEU(s) B Business Management High-Impact Change Leadership: Growing Profits by Nurturing Your People W229 Turbulent market conditions can cause even the most tried and true business strategies to falter. It’s not always a strategy that will save us; it’s often how we implement and lead those strategies, particularly ones related to the people who work for and support our businesses. In this advanced session, discover the proven leadership methods one home builder used to increase margins, improve employee, trade and customer satisfaction, boost the bottom line and decrease cycle times—all through the most devastating market disturbances of the last two decades. Presenter(s): Jared Maybon, M.Ed., Highland Homes Continuing Ed.: NAHB - 1.0 CE hour(s), NKBA - 0.1 CEU(s) A Architecture & Design How to Successfully Design & Develop a Built-for-Rent Project W203 People want to move out of dense urban locations, yet it’s slim- pickings for homebuyers. This has spurred a rapid increase in demand for rental properties and caused the built-for-rent (BFR) model to be one of the fastest-growing sectors of the U.S. housing market. Wise investors and developers are eager to seize on the opportunity, but what goes into the successful design and development of a BFR project? In this fast-paced session packed with visuals and timely data, leading developers, architects, interior designers and marketing experts will explore strategies and best practices for everything from prototypes and plan trends, amenity programming and model merchandising, to handing over the keys to the first renter. Presenter(s): Brooke Collins, Builders Design | Jennifer Cooper, Evolution Marketing | Michael Kramer, BSB Design | Pierrette Tierney, MA, American Homes 4 Rent Continuing Ed.: NAHB - 1.0 CE hour(s), NKBA - 0.1 CEU(s), AIA - 1.0 LU Hour(s) Wednesday, February 1, 2023 1:00 PM – 2:00 PM S Sales & Marketing 4/12 Pitch: Top Virtual & Physical Home Presentation Hacks for 2023 W232 1 topic, 4 unique perspectives, 12-minutes each. This fast-paced Learning Lab will outline all the need-to-know aspects in taking advantage of four distinct home presentation tools—virtual tours, virtual design/visualization, physical staging and self-guided tours. Whether done virtually or in person, helping your customers understand how a space will live, look and function gives them more confidence in the buying process. This session promises to deliver real-world experiences and practical how-to’s for doing exactly that. Presenter(s): Beth Byrd , Beacon Homes | Sara Williams , Anewgo | Matt Riley , New Home Inc. | Anthony Kent , CSP CMP, Cothran Homes Continuing Ed.: NAHB - 1.0 CE hour(s) Learning Lab 1:00 PM – 2:00 PM