National Association 2023 IBS Show Guide

60 Wednesday, February 1, 2023 3:00 PM – 4:00 PM R Research & Trends Jam(b) Session: Single-Family-Built-For-Rent Town Hall W232 Demand for Build-for-Rent (BFR) continues to accelerate, creating tremendous opportunity for builders of all sizes. However, as this product type is still emerging, there are a variety of unique challenges and nuances. During this interactive town hall, join a team of BFR professionals to discuss, ask questions and share your insights about this growing asset class. A few of the areas explored will include capital strategies, zoning and entitlements, single family renter demographics, unique approaches for niche segments such as 55+, and much more. Whether you are new to BFR or an experienced developer, this is the perfect opportunity to engage with your peers, gather best practices and learn more about navigating the unique pitfalls and potentials of the BFR market. Presenter(s):˜ Jane O’Connor , MIRM, CAPS, CAASH, CMP, CSP, 55 Plus, LLC | Michael Berke , Tempo Capital Group, LLC | Jim Chapman , MBA, Jim Chapman Communities Inc. | Chris Grady , KEPHART Continuing Ed.:˜ NAHB - 1.0 CE hour(s) Learning Lab 2:30 PM – 3:30 PM S Sales & Marketing The Rally: How to Think, Act & Speak Differently to Sell More in 2023 Spotlight Room - W326 Sometimes, more is better. And that’s exactly what you’ll get at this year’s Rally! Like always, expect game changing sales insights from the best and brightest in our industry -- but for 2023, we’ve super-sized things with 30 more minutes of content, video highlights, audience interactivity and a few fun surprises. Why more? Because the last couple years, while interesting, have been scary. One of the strongest housing booms we’ve seen has now led to a correction, which means big changes for sale pros. Thanks to rising interest rates, affordability concerns and uncertainty if prices will fall, buyers have lost their confidence it is safe to buy. But you aren’t doomed, it just means the strategy must be adjusted. Join us to learn a different process and message for creating urgency. Get practical and tactical ideas to drive certainty. Leave inspired, but also armed with tangible how-to’s for thinking, acting and speaking differently to today’s buyers and achieving sales success in 2023. Presenter(s):˜ Jen Barkan, Do You Convert Myers Barnes, MIRM, Myers Barnes Associates, Inc. Jason Forrest, Forrest Performance Group Quint Lears, MIRM, New Home Sales, LLC Mary Marshall, Forrest Performance Group Continuing Ed.:˜ NAHB - 2.5 CE Hour(s); NKBA - .25 CEU(s) Super Session 2:00 PM – 4:30 PM