National Association 2023 IBS Show Guide

68 S Sales & Marketing Strategies for Winning Against Resale Homes in Any Market W317 The market has shifted and the remaining buyers have more choice and higher expectations. It is more important than ever that new homes are well positioned against resales. New homes have distinct advantages, such as an ability to customize to reflect buyer’s lifestyle and taste, but it’s also what makes the process of buying new so complex. This session will focus on three strategies for success when it comes to new versus resale. First, we’ll cover how to effectively connect with new home intenders online. Next, we’ll explore best practices for showcasing new home advantages through visual assets, positioning, and technology. And we’ll finish with some practical tips for leveraging visualization and the design process as a differentiator. Presenter(s): Melissa Cervin, Lombardo Homes | Anya Chrisanthon , Anewgo | Lindsay Haltom , Homes by Taber | Melissa Morman, BDX Continuing Ed.: NAHB - 1.0 CE Hour(s); NKBA - 0.1 CEU(s) R Research & Trends Workforce Programs that Work! W229 With over 400,000 construction jobs still open and needing skill-based workers, the need for creativity in promoting the opportunities and benefits of working in our industry remains critical. But with millions of dollars being poured into new medical schools and business buildings on campuses around the country, how do builders compete and find unique ways to attract young people into the industry? In this session, hear about successful, real-world workforce development programs that are doing just that by thinking differently and putting thoughts into action. Join our four panelists to discuss ways that really make a difference, not only exposing young people to the profession but also training and putting them to work, and how you can implement similar programs in your market. Presenter(s):˜ Tim Minton , MBA, North Carolina Home Builders Association | Emily Price , Home Builders Institute | Renee Zentz , Housing & Building Association of Colorado Springs | Greg Zick , CAE, National Association of Home Builders Continuing Ed.:˜ NAHB - 1.0 CE hour(s), NKBA - 0.1 CEU(s) Thursday, February 2, 2023 8:30 AM – 9:30 AM Explore the impact of the mid-term elections on the residential construction industry during this member-exclusive* event. NAHB CEO Jerry Howard and Chief Economist Rob Dietz step into the spotlight to share insights on the future of the housing industry. Members are also invited to participate in the election of the 2023 Delegates for the NAHB Leadership Council. The NAHB Leadership Council sets priorities and creates policies to guide NAHB and the industry into the future. NAHB Member Event: Home Construction Industry Economic & Political Outlook (Meeting of the Members) WEDNESDAY, FEBRUARY 1 | 8:30 – 9:30 AM Westgate Las Vegas Resort & Casino, Lobby Level, Paradise Event Center SG23-3 How to Attend: This event is complimentary for NAHB members and NAHB staff. Jerry Howard Rob Dietz *This event is for NAHB members, members’ spouses and employees of members’ companies. NAHB and state/local association staff are also welcome. It is complimentary, and no RSVP is required. IBS badges will be scanned upon entry.