National Association 2023 IBS Show Guide

72 S Sales & Marketing Connecting with Your Buyers’ Cultural, Generational & Lifestyle Needs W316 Growing groups of buyers are flooding the housing market, causing a move towards new marketing methods. Whether your buyer is multicultural, first-time, multigenerational, single or a divorcee, their buying perspective is unique. As a result, home builders have the chance to adjust to better connect with them and create a more comfortable experience. In this session, learn from our expert panel as they share statistical data, first-hand experience, and marketing and sales best practices for adjusting your current processes to make room for the growing wave of buyers. Presenter(s):˜ Reyna Estrada, M/I Homes, Inc. | Chelsey Keenan, Group Two Advertising | Cori Masters, Beacon Homes Continuing Ed.:˜ NAHB - 1.0 CE hour(s), NKBA - 0.1 CEU(s) A Architecture & Design From Outside to In: A Walk Through of the Latest Design Trends W218 Learning the latest design trends should be like touring our houses— from the outside to the inside with a thrill of discovery in every step we take. This advanced session will be a different take on 2023 design trends as three thought-leaders work through design ideas the way our buyer’s experience our models. The fast-paced discussion will start with the latest exterior elevation styles, color palettes and affordable material ideas to keep your streetscapes looking trend forward at a price buyers are willing to pay. Walking inside the home creates an entirely new set of top trend questions. Never fear, our interior design trend experts will make sure all your floor plans, fit and finishes, color impacts and design style questions are answered. Presenter(s):˜ Lesley McCarthy, Builders Design | Stephen Moore, CGP, BSB Design | Kate Pourhassanian, Unscripted Interior Design Continuing Ed.:˜ NAHB - 1.0 CE hour(s), NKBA - 0.1 CEU(s), AIA - 1.0 LU Hour(s) Thursday, February 2, 2023 10:30 AM – 11:30 AM Boss Homes, Booth P29 Boxabl, Booths P14, P16 Digger Specialties Inc., Booths C8935, P28 Enginuity Power Systems, Booth P30 Envision Outdoor Living Products, Booth P32 Everlast Advanced Composite Siding, Booth P1 Genesis Homes, Booths P10, P12 Huntsman Building Solutions, Booth P24 IBS Oasis, Booth P8 Impresa Modular, Booths W1759, P15 NCFI Polyurethanes, Booth P25 NewTechWood American Inc., Booth P26 Norwood Industries, Booth P23 Polyurethane Machinery Corporation, Booth P25 Professional Builder/SGC Horizon LLC, Booths P9 - P16 Quick House USA, LLC., Booth P21 Spray Equipment & Coatings, Booth P25 Titebond/Franklin Intl., Booth P7 IBS OUTDOOR EXHIBITS Tuesday - Thursday | 9:00 AM - 5:00 PM | LVCC, Silver Lot 1 Check out new products from these exhibitors * ! *Current as 11/30/22 The ProBuilder Show Village is a great opportunity to tour demonstration homes, experience interactive programming, new products and network. Spend some time outdoors exploring this unique exhibit area! SG23-32 Scan to learn more Or download the IBS App.