National Association 2023 IBS Show Guide

73 B Business Management The Unqualified Leader: What the Resume Doesn’t Reveal W229 Some of the most successful leaders in our industry would probably not have made it through the initial resume screening. Without a college degree or the ideal background, a person isn’t qualified for your leadership position, right? If you believe that, you lose. Four success stories demonstrate the power of motivation and mindset in this lively, inspiring session. See how your life experience and attitude— when used wisely—will teach you far more than what you gain in a traditional classroom or from the experience you think you need to be a leader. Whether hiring or applying, “The Unqualified Leader” will open your eyes to the potential for excellence for the individual and the company that earns their loyalty. Presenter(s):˜ Liesel Cooper, Century Communities | Jessica Kelly, Stylecraft | Chad Sanschagrin, Cannonball Moments | Mark Somerville, Caruso Homes, Inc. Continuing Ed.:˜ NAHB - 1.0 CE hour(s), NKBA - 0.1 CEU(s) T Building Techniques & Strategies Innovative Wall Bracing: Right-Sized, Code-Compliant & Cost-Effective W223 When lumber and wood sheathing costs remain high and volatile, builders need options. This advanced session will show you how to construct code-compliant, high-performance exterior brace walls that do not depend on wood sheathing or high-cost proprietary hardware. See how one builder creates high-performance exterior walls while saving cash by using off-the-shelf hardware, 1/2-inch drywall and foam sheathing while a structural engineer explains how to apply similar techniques to your projects. Presenter(s):˜ Jay Crandell, PE, ABTG / ARES Consulting | Fernando Pages, No Nonsense Housing Continuing Ed.:˜ NAHB - 1.0 CE hour(s), NKBA - 0.1 CEU(s), AIA - 1.0 LU Hour(s) Thursday, February 2, 2023 10:30 AM – 11:30 AM S Sales & Marketing 4/12 Pitch: Maximizing Your Social Media Presence in 2023 W232 Explore four of the hottest trends and most effective tools in social media today—social media optimization, paid social ads, influencer marketing and social analytics. Speakers will take the stage for 12-minutes a piece to highlight must-know features and demonstrate ways to take advantage of each in 2023. First, discover why social media optimization (SMO) is the new SEO and how subtle tweaks, from changing your bio to adding the right keywords, can be vital for your success. Ready to stop wasting money on ineffective ad campaigns and finally make your social platforms lead-generating machines? Our second presentation is for you. Next, get the inside scoop on how to build trust and drive customer acquisition through influencer marketing, a highly effective but under-utilized tool for builders. Finally, we’ll tie it all together by diving into the world of analytics to learn about the tools you can use to measure the success of your various social efforts across platforms. Presenter(s):˜ Nikki Kirkland , Group Two Advertising | Brandon Barelmann , Builder Designs | Cory Dotson , Blue Tangerine | Krystal Hobbs , Reflective Marketing Continuing Ed.:˜ NAHB - 1.0 CE hour(s) Learning Lab 11:30 AM – 12:30 PM