National Association 2023 IBS Show Guide

74 S Sales & Marketing A Budgeting Blueprint for Digital Dominance W316 With the industry emphasis on digital transformation, coupled with the unprecedented market conditions of the past two years, many builders are unsure how to appropriately establish a digital sales and marketing budget. Bolstered by detailed visual data, real-world examples and an interactive calculation tool, this session will present and demonstrate a clear, step-by-step formula to quickly calculate an optimal budget that encompasses lead generation tactics, paid and earned media and brand awareness outreach needed to reach your sales goals. Learn how to right-size a budget for each individual community and how to monitor and refine to account for changes in market conditions, consumer demands and shifts in advertising performance. Presenter(s):˜ Tom Nelson, NDG Communications, Inc. | Kevin Oakley, Do You Convert Continuing Ed.:˜ NAHB - 1.0 CE hour(s), NKBA - 0.1 CEU(s) P Project Management Advanced Job Costing to Increase Profit Potential W218 Companies using strict adherence to cost of goods sold in determining selling prices are likely sacrificing significant net profit. As builders and remodelers, we are selling our systems, customer experience, hands-on approach and more—all of which cost time and money. In this session, learn a system for placing all reasonable costs, particularly those that distinguish us in the market, into our pricing, not just field labor and materials. Markups applied in this manner provide more gross profit to cover inefficiency, forgotten and underpriced services and labor, as well as supply chain and building department issues. This session is the key to making the extra money you deserve. Presenter(s):˜ Alan Hanbury, CAPS, CGR, GMR, MBA, House of Hanbury Builders, Inc. Continuing Ed.:˜ NAHB - 1.0 CE hour(s), NKBA - 0.1 CEU(s) Thursday, February 2, 2023 1:00 PM – 2:00 PM Get your copy today! SG22-43 NAHB BuilderBooks HOT OFF THE PRESS Visit the IBS Store located in the Central Hall, Grand Lobby, Level 1 or BuilderBooks.com NAHB BuilderBooks provides the books to help you build your business. Members save 10% o every item, every day.