National Association 2023 IBS Show Guide

78 S Sales & Marketing Improving How We See, Experience & Sell New Homes: Tricks from Gaming & Online Retail W303 As the market changes, being agile and effectively engaging with your desired customers will become even more critical. Home buyers today have high expectations for their online shopping experiences. They expect personalization, a data-rich accurate representation, and a guided shopping presentation. Unfortunately, the current new home buying process is way behind other industries in meeting the expectations and needs of those online customers. This session will show you how to create better engagement and interactions with your customers utilizing modern technology and the tricks of the video game industry and leading online retailers. Presenter(s):˜ Thomas Holt, Higharc | Rob Krohn, Epcon Communities Continuing Ed.:˜ NAHB - 1.0 CE hour(s) B Business Management Plan To Profit: A Blueprint for Creating a “Working” Business Plan W229 Few construction professionals would attempt to build a project without a plan, but they manage their companies without one. A survey of NAHB Builder and Remodeler members revealed less than 12% had a written business plan, less than 15% had operating budgets, less than 18% had mission statements, and almost 70% had no formal planning procedures. This session provides a simple step-by-step guide for developing a “working” business plan, not to impress lenders and secure financing, but rather one that genuinely guides your operations and strategy. Topics include market research and analysis, product and services, marketing and sales, staffing, goals and action plans, financial forecasts and budgets, vision, mission, core values, and unique selling proposition. Presenter(s):˜ Chuck Miller, GMB, GMR, CGB, CGR, CGP, CAPS, MIRM, CMP, MCSP, CSP, Chuck Miller Consulting LLC Continuing Ed.:˜ NAHB - 1.0 CE hour(s), NKBA - 0.1 CEU(s) Thursday, February 2, 2023 1:00 PM – 2:00 PM SG23-21 Scan to learn more Or download the IBS App. When you work with an NAHB member, you know you’re working with someone who is as committed to integrity and professionalism in the home building industry as you are. Our strong and diverse network of industry professionals makes it easy to keep your business within the NAHB community. IBS is a great place to increase your NAHB member network.