National Association 2024 IBS Show Guide

18 Understanding Boomer Buying Preferences to Create Customized Living Spaces The secret to uncovering new and exciting ideas in 55+ housing design is all about bringing the homebuyer’s voice into the design process. Discover data from the latest America at Home Study on what buyers want and are willing to pay for in a home. A market research expert and architect will break down the Boomer generation into distinct segments, discussing what matters in a home to each to reveal how these insights translate into targeted designs and floor plans. Insights from Leading 55+ Builders: Reflecting on the Past Year & Anticipating the Future Pick the brains of leading 55+ builders! Hear from them as they share what they have done to keep up with the ever-changing market and how they plan to position their companies for success in the coming year. Receive answers to your burning questions as the experts field and answer questions from the audience throughout the program. Decision Making & Design: Similarities & Differences from Millennials to Boomers Leading-edge Gen Xers and trailing-edge Boomers are in their sixties. Leading-edge Boomers are flush with cash. Leading-edge Millennials are finally hitting their purchasing stride in their forties. How do you differentiate marketing and design models that speak to these segments? This program breaks it all down and offers examples and ideas for successfully delivering on the preferences of consumers ages 40+. Explore data-driven insights to create models that speak to their wants and needs and stage of life transitions. Discover real-world examples of models and uncover design ideas targeted at specific demographic groups. Learn marketing strategies that account for the differences and similarities in their decision making. The 55+ Housing Central is the perfect place to take a break from the show floor. This comfortable space is ideal for connecting with other professionals. Engage in dynamic discussions, discover current trends and refine your strategies for this growing housing market. SPONSORED BY IBS 55+ HOUSING CENTRAL WEST HALL, LEVEL 3, ROOM W308 | OPEN TO ALL IBS REGISTRANTS SG2418 highlights TUESDAY & WEDNESDAY | 7:30 AM - 5:30 PM Thursday | 7:30 AM - 2:00 PM Presentations current as of 12/1/2023; subject to change Scan code FOR THE FULL SCHEDULE. Pr i vateCommun i t i es . com best bath Int l l igent Designs